3 Ways Content and Commerce Are Colliding In Online Retail

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Lately we’ve witnessed the intersection of content and commerce, an emerging breed of retail site that features magazine-like editorials, photo spreads and inspiring video, all designed to instruct and, ultimately, sell a product.

We’ve identified three sites that best exemplify that model — sites that go beyond a side blog or other siloed content offering and thoroughly integrate content into an engaging and meaningful retail experience. (Mashable)

This entry was posted on Thursday October 27, 2011 at 8:00 am and is filed under Fashion, Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.