L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.
L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance. Our research covers the following industry verticals.
L2 Intelligence Reports complement L2’s flagship Digital IQ Index® with a deep dive on platforms, trends or geographies. Critical areas of investigation include: Mobile, Multichannel, Emerging Platforms, APAC, Middle East, Brazil and Russia.
L2 hosts a series of events for our members bringing together thought leaders and innovators from industry and academia with executives from the world’s most iconic brands. L2 Events include:
L2 Forum: Our annual flagship conference is the largest gathering of consumer brand executives in North America. Held each November, the Forum is a one-day, TED-style event where we inspire and engage our members with insight from creative thinkers, performers and business leaders .
Leadership Briefings: Our quarterly breakfast briefings are exclusively for C-level executives. By invitation only.
Clinics: L2′s half-day executive education sessions are held quarterly at NYU Stern and Palais Brongniart in Paris and offer members an in-depth look at a specific issue or trend and the impact on their business. Clinic faculty include thought leaders from industry and academia.
Working Lunches: Our research is discussed with our members in mid-day briefings that take place across the globe where insights, key findings and case studies of best practices are shared.
Executive Education Engagements
L2 works with brands to educate their executives. The sessions identify key opportunities targeted to a brand’s assets, positioning, channel and budget and looks at organizational strengths, weaknesses and opportunities by topic area. Content includes relevant case studies, best practices and data to help brand’s make digital strategy decisions.
Learn more about L2 Executive Education Engagements Services