L2 is a think tank for digital innovation. Our mission is to help our member brands navigate and influence the changing digital landscape. We achieve this through our proprietary Digital IQ Index® research, curated events, and targeted consulting engagements.
L2 Digital IQ Index® is the global benchmark for digital performance of prestige brands. By analyzing more than 650 data points across four dimensions – Site & E-Commerce, Digital Marketing, Social Media, and Mobile – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance within the following verticals.
L2 Intelligence Reports complement L2’s flagship Digital IQ Index® with a deeper dive on platforms or geographies of future growth. Critical areas of investigation include: Mobile, Video, Emerging Platforms, APAC and Brazil Russia India.
L2 Supplements provide an in-depth regional or platform-specific analysis of our Digital IQ Index® reports.
L2 is committed to keeping its members ahead of what’s next in digital. To facilitate this, we host a series of events that bring together thought leaders from industry and academia, innovators from niche and mainstream, and executives from the prestige sector’s most iconic brands. These include:
L2 Forum: Our annual flagship conference, held each November. The Forum is a one-day, TED-style event where the largest gathering of prestige executives in North America learn about case studies and best practices within the broader categories of Leadership, Genius, Organization and Behavior, among others.
Leadership Briefings: Our most intimate event setting, these quarterly breakfast briefings are exclusively for C-level executives. By invitation only.
Clinics: L2′s version of the one-day M.B.A, our quarterly clinics, held at NYU Stern and Palais Brongniart in Paris offer members an in-depth look at the issues, trends, strategies and technologies changing the face of prestige marketing.
Working Lunches: Midday discussions for L2 members led by digital thought leaders and academics highlighting key findings from L2′s research and industry trends and insights.
Advisory Services: L2 works with brands on 4-12 week strategic consulting engagements to help garner greater return on investment in digital initiatives. Engagements include Social Media Strategy, Digital Roadmaps, E-Commerce Optimization, Agency & Vendor Selection, Education & Program Coaching.
Learn more about L2 Advisory Services