About L2



L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.


L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance. Our research covers the following industry verticals.

L2 Intelligence Reports complement L2’s flagship Digital IQ Index® with a deep dive on platforms and trends through the lens of consumer brands. Critical areas of investigation include: Mobile & Tablets, Multichannel, Social Platforms and Amazon.

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L2 hosts over sixty annual events for our members bringing together thought leaders and innovators from industry and academia with executives from the world’s most iconic brands.

L2 Events include:

L2 Forum: Our annual flagship conference is the largest gathering of consumer brand executives in North America. Held each November, the Forum is a one-day, TED-style event where we inspire and engage our members with insight from creative thinkers, performers and business leaders.

Clinics: L2′s half-day executive education sessions offer members an in-depth look at a specific issue or trend and the impact on their business. Faculty at L2 clinics include globally recognized scholars, business leaders, and best of breed technology and services firms.

Working Lunches: Our research is discussed with our members in mid-day briefings that take place across the globe where insights, key findings and case studies of best practices are shared.

View upcoming L2 Events

Intelligence Tools and Resources

L2 Members have access to online tools that track the real-time performance of their brand versus more than 3,000 consumer brands across the globe on social platforms. Members also have access to our database of more than 2,400 graphs and 1,200 case studies for their use. L2 provides vendor recommendations and other flash consulting to our members.

Learn more about L2 Intelligence Tools

Members Include: