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Automotive
Automakers Excel in Mobile Site-Optimization, Falter on Tablets
Last year, almost a third of “in-market” shoppers visited auto brand sites from their smartphones–up from just 17 percent two years earlier. In L2′s new 2013 Digital IQ Index: Auto report, our researchers found that Automakers, on the whole, are better prepared than most brands in most industries for this shift in device traffic. Of …More
Tags: Auto, Digital IQ Index: Auto, Mobile, TabletCars Account For 48% of Luxury Brand Searches
The Miu Miu satchel you saw Michelle Williams carrying, that BMW coupe in the new Bond movie, the five-star Balinese resort you read about in your favorite travel magazine. When we task Google to give us information on aspirational purchases like these, a few of us may actually be researching, but really, for the majority, …More
Tags: HospitalityNews
- Why Luxury Brands Are Turning to Europe
In our newest video interview, L2 Founder Scott Galloway offers some insight ""
upcoming event
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2013-06-18
Social CRM: Paris
Paris
This briefing lunch will focus on how prestige brands can capture data and integ More
