Cartier’s Multi-Channel Odyssey

Amidst desperate housewives and feuding celebrities, The House of Cartier premiered “L’Odyssee de Cartier“, a three-and-half minute “ad-film” artfully recounting …

Posted in Uncategorized, Video, Watches & Jewelry
Tags: Cartier
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New Facebook Timelines Will Benefit Luxury Brands

Facebook Timelines have been impossible to avoid today. Everywhere from Mashable to Wired to Ad Age to your own Twitter feed is pulsing …

Posted in Facebook, Fashion, Hospitality, Travel, Video, Watches & Jewelry

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Cars Account For 48% of Luxury Brand Searches

The Miu Miu satchel you saw Michelle Williams carrying, that BMW coupe in the new Bond movie, the five-star Balinese …

Posted in Automotive, Beauty, Fashion, Hospitality, Watches & Jewelry
Tags: Hospitality
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Michael Kors Falls in Love With…

In anticipation of Valentine’s Day, Michael Kors is getting his social media effort in the mood with a new romance-themed …

Posted in e-commerce, Fashion, Media, Retail, Social Media, Watches & Jewelry

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Instagram: Changing the Retail Lens

The value proposition of Instagram, the iOS-exclusive photography app, is simple: Make photography fun, beautiful, and above all, easily shareable. …

Posted in Fashion, Media, Mobile, Retail, Social Media, Watches & Jewelry

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2012 Predictions: Digital Will Decide Luxury’s New Icons

A common misconception when it comes to prestige brands is that companies like Tiffany & Co. and Christian Dior earn …

Posted in Fashion, Media, Social Media, Travel, Uncategorized, Watches & Jewelry

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David Yurman Leverages Facebook For “Art Of Giving” Holiday Luxury Campaign

The haute holiday campaigns of some of luxury retailers are really starting to shine close to the holidays. In collaboration …

Posted in Watches & Jewelry
Tags: Bloggers, David Yurman, Facebook, Jewelry
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E-Commerce Enabled Brands Perform Better Across Digital Channels

Last month L2 held a webinar to offer a deeper insight into our Digital IQ Index: Watches & Jewelry, released …

Posted in Watches & Jewelry
Tags: Digital IQ, Digital IQ Index, E-Commerce, eCommerce, Jewelry, Luxury, Luxury eCommerce, Prestige, Watches, Webinar
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Diamond Demand to Increase 6pc Per Year Until 2020

Diamond demand will far outpace the annual 2.8 percent supply growth, which is likely to create a structural shortage in …

Posted in Watches & Jewelry
Tags: 2020, Diamonds, Luxury, Prestige
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China’s Answer to Prada?

Powerland is the Chinese answer to Prada. Never heard of it? You soon will have, along with a host of …

Posted in Fashion, Watches & Jewelry
Tags: China, Emerging Markets, Fashion, International, Jewelry, Luxury & Prestige, Prada
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