CLINIC: The Social Graph: Pharma

presented with

when	POSTPONED | Date to be announced for Q1 2012	Overview
where	NYU Stern | New York, NY Map it	Agenda
tickets	Professionals: $1000	Speakers
	For three or more tickets: Inquire for details	Pharm Exec Blog
who	Brands & companies in attendance	Inquiries

“Effective social media programs—and targeting consumers and
physicians online—will be one of the primary drivers of shareholder
value in the Pharma industry.”
—Scott Galloway

Overview

Social media shifts marketing from brand-controlled, one-way communications into collaborative, intimate dialogues with—and among—consumers and physicians. The strategies, tools, rules of engagement, and metrics present pharma marketing professionals with a series of challenges that are best distilled into one question: “What do I do now?”

Digital IQ = Shareholder Value: L2 is the only organization dedicated to benchmarking the online competence of brands versus their competitors—and giving them actionable metrics and tools to improve performance and achieve greater return on incremental investment. Our thesis is that digital competence is inextricably linked to shareholder value.

L2 has published two Digital IQ Index® reports for the Pharma Industry. The Digital IQ Index®: Pharma, published in April 2010, ranks the consumer-facing digital efforts of 51 brands across eight disease states. The Digital IQ Index®: Pharma–Healthcare Providers, published in April 2011, instead measures brands’ ability to reach doctors online.

Additionally, L2 has teamed up with Pharmaceutical Executive and Advanstar to host The Social Graph: Pharma Clinic at NYU Stern, a program combining thought leadership, best practices, and case studies at the intersection of digital and Pharma. This will be the first in a series of events designed to help Pharma executives stay current and plan around evolution in the digital space.

Format & Audience: This half-day, intensive workshop examines social media’s platforms and best practices, through the Pharmaceutical industry’s lens. The Clinic is highly interactive and takes place in a business school classroom setting, where MBA academics and practitioners lead the group through a series of sessions with a balance of theory and case studies.

The curriculum is designed for executives and managers from Pharma sector organizations who will benefit from a greater proficiency in, and understanding of, social media and digital practices.

Agenda Full agenda to be announced. Check often for updates.

Speakers Partial list. Check often for updates and additions.

	Mary Ann Belliveau Industry Director, Healthcare Google		Christy Cooper Pharmaceutical Client Partner Facebook
	Paul Ewing Group Leader, Consumer Marketing Pfizer		Scott Galloway Founder L2
	Colin Gilbert Research & Advisory Services L2		Douglas Goldstein e-Futurist & Author iConecto
	Peter Houston Director of Content Advanstar		Greg Shove Co-Founder & CEO Halogen