Advisory Services Overview
- L2 advisory projects are designed to shepherd prestige brands through the digital and social media strategy process. Our four- to 12-week customized engagements pick up where the Digital IQ Index® leaves off, helping brands articulate a robust and succinct strategy including timelines, budgets, metrics, vendors, and organizational considerations. L2 is platform-agnostic and focused solely on shareholder value, with no bias towards technology or media.L2 consultants have experience at the world’s top consulting, digital, and media firms. Clients include iconic B2C and B2C brands in the beauty, hospitality, fashion, watches & jewelry, and automobile industries.
Types of Engagements
- Digital Roadmaps: L2 develops a 12- to 24-month go-forward digital strategy for your brand across digital marketing, e-commerce, social media, and mobile. Working with the internal team, we articulate key themes and strategies so that your brand’s digital efforts form a comprehensive whole that is greater than the sum of loosely affiliated parts.
- Social Media Strategy: L2 develops eight to 10 social media programs that foot to brand assets and strategy. Working with the brand team, we develop criteria to cull program ideas that either drive top-line revenue or reduce marketing costs. We identify themes, budgets, metrics, and vendors, such that implementation of selected programs can commence immediately.
- Site Optimization: Site optimization engagements are typically done in parallel with a brand’s site re-launch or re-platform initiative, and include a comprehensive audit of the new site plan, a detailed look at industry best-practices, and a set of tactical recommendations to hand off to the development team.
