A think tank for digital innovation
We bring together thought leaders from industry + academia to help brands navigate the changing digital landscape
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Clinic
Facebook, In-Depth
June 14, 2012 | NYU Stern , NYC
9:00 am – 1:30 pm
This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.
With more than 800 million active global users, Facebook has become the default operating system of the Internet. With many major brands receiving more traffic to their Facebook pages than their branded URLs, building a compelling Facebook strategy is a critical part of brand marketing and connecting with consumers.
Event Details: Coming Soon
For inquiries please contact: joseph@L2ThinkTank.com
Ticket Information
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speakers
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Scott Galloway, L2 Founder
Scott Galloway is L2 Think Tank founder and Clinical Professor of Marketing at the NYU Stern School of Business where he teaches brand strategy and luxury marketing. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested over $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, the premier Internet-based consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs over 100 professionals in the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under age 40 “whose accomplishments have had impact on a global level.” Scott has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business.
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Maureen Mullen, L2 Research and Advisory Lead
Maureen Mullen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment bench- marking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
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