A think tank for digital innovation
We bring together thought leaders from industry + academia to help brands navigate the changing digital landscape
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Clinic
Tomorrow’s Media Plan
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This half-day clinic helped managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. This clinic will cover industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.
