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The authors of the L2 Digital IQ Index®: Brazil Russia India discuss digital opportunities and challenges in the world’s fastest-growing markets.

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A morning session will educate marketers and senior management on the future of Facebook marketing and an afternoon session will provide a framework for thinking about the overall opportunity for brands in China.


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L2 Members and prospective members are invited to join us on May 28 in Hong Kong, as L2 presents 10 predictions on digital developments that will affect prestige business in 2012. Presentation will include hypotheses on emerging markets, new social media platforms, mobile trends, and more.

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L2 Members and prospective members are invited to join us on May 31, as L2 shares trends, case studies and best practices among prestige brands in site, mobile, digital marketing and social media

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This lunch marks the release of L2′s second-annual Prestige 100®: Facebook IQ study, which benchmarks how 100 of the world’s most iconic brands perform on the world’s largest social media platform.


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This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

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Join us for the release of L2′s first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.

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Members who participated in the L2 Collective are invited to join us for the release of the report. The L2 Collective is an initiative in response to members’ desire to have more insight into the digital approach of peer brands. We collected data through surveys and interviews in an effort to understand industry norms supporting U.S. e-commerce.

GET DETAILS| REGISTER NOW

Join us for the release of L2′s first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.

GET DETAILS| REGISTER NOW

Gabe Zichermann, CEO of The Gamification Corp., leads executives and senior marketers from L2′s member brands in a lunchtime discussion of how to use game thinking and game mechanics to create engagement, drive consumer behavior, and build customer loyalty.

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This lunch marks the release of L2′s second-annual Digital IQ Index®: Magazines study, which benchmarks the world’s most iconic magazine brands.

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This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS| REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS| REGISTER NOW

Our fourth-annual Innovation Forum expands to a two-day format: 6:30 – 10pm on Monday, November 6 and 8:30am – 5pm on Tuesday, November 7, 2012 at the Morgan Library. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event.

GET DETAILS| REGISTER NOW

In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.

GET DETAILS| REGISTER NOW

This lunch marks the release of L2′s second-annual Prestige 100®: Facebook IQ study, which benchmarks how 100 of the world’s most iconic brands perform on the world’s largest social media platform.


GET DETAILS|REGISTER NOW

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

GET DETAILS|REGISTER NOW

Join us for the release of L2′s first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.

GET DETAILS|REGISTER NOW

Members who participated in the L2 Collective are invited to join us for the release of the report. The L2 Collective is an initiative in response to members’ desire to have more insight into the digital approach of peer brands. We collected data through surveys and interviews in an effort to understand industry norms supporting U.S. e-commerce.

GET DETAILS|REGISTER NOW

Gabe Zichermann, CEO of The Gamification Corp., leads executives and senior marketers from L2′s member brands in a lunchtime discussion of how to use game thinking and game mechanics to create engagement, drive consumer behavior, and build customer loyalty.

GET DETAILS|REGISTER NOW

This lunch marks the release of L2′s second-annual Digital IQ Index®: Magazines study, which benchmarks the world’s most iconic magazine brands.

GET DETAILS|REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS|REGISTER NOW

Our fourth-annual Innovation Forum expands to a two-day format: 6:30 – 10pm on Monday, November 6 and 8:30am – 5pm on Tuesday, November 7, 2012 at the Morgan Library. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event.

GET DETAILS|REGISTER NOW

  • 1b

    Facebook, In-Depth & China
    May 24, 2012 | Paris Read More

  • 2b

    Fragrance
    June 29, 2012 | Paris Read More

  • 3b

    Commerce: E-, F- & M-
    September 13, 2012 | Paris Read More

  • 4b

    Brands As Media Companies
    November 28, 2012 Read More

A morning session will educate marketers and senior management on the future of Facebook marketing and an afternoon session will provide a framework for thinking about the overall opportunity for brands in China.


GET DETAILS|REGISTER NOW

Join us for the release of L2′s first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.

GET DETAILS|REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS|REGISTER NOW

In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.

GET DETAILS|REGISTER NOW

  • 1c

    Facebook, In-Depth & China
    May 24, 2012 | Paris Read More

  • 2c

    10 Predictions for Digital
    May 28, 2012 | Hong Kong Read More

  • 3c

    In the Company of Genius
    May 31, 2012 | Tokyo Read More

A morning session will educate marketers and senior management on the future of Facebook marketing and an afternoon session will provide a framework for thinking about the overall opportunity for brands in China.


GET DETAILS|REGISTER NOW

L2 Members and prospective members are invited to join us on May 28 in Hong Kong, as L2 presents 10 predictions on digital developments that will affect prestige business in 2012. Presentation will include hypotheses on emerging markets, new social media platforms, mobile trends, and more.

GET DETAILS|REGISTER NOW

L2 Members and prospective members are invited to join us on May 31, as L2 shares trends, case studies and best practices among prestige brands in site, mobile, digital marketing and social media

GET DETAILS|REGISTER NOW

Past Event Videos Available

  • Clinic

    Mobile 2012

    February 22, 2012

    On January 19th, 2012, L2 hosted a half-day, intensive Clinic featuring thought leaders, academics, and innovators from all parts of the mobile ecosystem. The Clinic will take place in a classroom setting with a curriculum designed to increase a manager’s proficiency in, and understanding of, mobile marketing and commerce.

  • Clinic

    Innovation Forum, 2011

    November 10, 2011

    On November 10, 2011, L2 hosted its third-annual Innovation Forum in New York City. Presented with NYU Stern School of Business, the Forum addressed innovation in digital marketing and implications for prestige brands in a TED-style event. Speakers included CEOs, Nobel Laureates, and thought leaders from academia and industry.

  • Clinic

    L2 Social Graph: China

    September 09, 2011

    The L2 China Clinic will brought together thought leaders from academia and industry, including China’s leading social media platforms. This full-day workshop contextualized China’s unique social media landscape and the opportunity for luxury brands.

  • Clinic

    Video & Celebrity

    July 28, 2011

    L2′s Video & Celebrity Clinic was a half-day, intensive workshop that explored how prestige brands can use video in innovative and effective ways. The objective was to give participants tactics, tools, and best practices for using video in their integrated marketing efforts

  • Clinic

    Facebook 2011

    March 18, 2011

    Facebook, In-Depth was an intensive clinic that educated marketers and senior management on the world’s largest social network. Held at NYU Stern, this full-day immersion featured experts from Facebook, Buddy Media, and Mashable on the future of Facebook marketing and integration into overall brand strategy.

  • Clinic

    Tomorrow’s Media Plan

    January 14, 2011

    This half-day clinic helped managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. This clinic will cover industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.

l2 speakers

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