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A think tank for digital innovation

We bring together thought leaders from industry + academia to help brands navigate the changing digital landscape

EVENTS

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Interested in gathering insights and expanding your brand’s reach on the world’s fastest growing platform? Join us Thursday, February 9 at 10am EST for the Prestige 100®: Mobile IQ Webinar.

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A members-only lunchtime session during which brand marketers will learn how to identify and leverage their most influential Facebook fans.

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From Google+ Plus to m-commerce, the emergence of Amazon to Facebook sales, NYU Stern Professor of Marketing and L2 Founder Scott Galloway and L2 Research & Advisory Lead Maureen Mullen will present 10 predictions on digital developments that will affect prestige business in 2012.

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L2 will untangle the complicated web of social media service providers, identifying who does what best—from platforms to campaigns to commerce to metrics and ROI measurement.

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This lunchtime session will explore the unique challenges and opportunities for successful digital marketing campaigns in Brazil, India, and Russia.

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In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.

GET DETAILS| REGISTER NOW

This lunchtime session will explore the unique challenges and opportunities for successful digital marketing campaigns in Brazil, India, and Russia.

GET DETAILS| REGISTER NOW

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

GET DETAILS| REGISTER NOW

After years of double-digit economic growth and urbanization, China now boasts one of the most desirable consumer demographics on the planet. Young, wealthy, and with an eye for Western luxury, these millionaires and billionaires–unlike their fiscally conservative parents–are ready to spend. The supply side, however, has not yet met the voracious demand of China’s “princeling” generation.  Among those prestige brands already in operation in China, most have either taken an ineffective retail-space approach or are still trying to determine how best to tap this enormous but complex market. The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success.

GET DETAILS| REGISTER NOW

This lunch marks the release of L2′s second-annual Prestige 100®: Facebook IQ study, which benchmarks how 100 of the world’s most iconic brands perform on the world’s largest social media platform.

GET DETAILS| REGISTER NOW

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

GET DETAILS| REGISTER NOW

Gabe Zichermann, CEO of The Gamification Corp., leads executives and senior marketers from L2′s member brands in a lunchtime discussion of how to use game thinking and game mechanics to create engagement, drive consumer behavior, and build customer loyalty.

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This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS| REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS| REGISTER NOW

Content from our New York City and Paris clinics on e-, f-, and m-commerce will be adapted for brands doing business—and navigating the online terrain—in China, the world’s fastest-growing prestige market.

GET DETAILS| REGISTER NOW

Our fourth-annual Innovation Forum expands to a two-day format. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event.

GET DETAILS| REGISTER NOW

On January 19th, 2012, L2 hosted a half-day, intensive Clinic featuring thought leaders, academics, and innovators from all parts of the mobile ecosystem. The Clinic will take place in a classroom setting with a curriculum designed to increase a manager’s proficiency in, and understanding of, mobile marketing and commerce.

GET DETAILS|REGISTER NOW

A members-only lunchtime session during which brand marketers will learn how to identify and leverage their most influential Facebook fans.

GET DETAILS|REGISTER NOW

L2 will untangle the complicated web of social media service providers, identifying who does what best—from platforms to campaigns to commerce to metrics and ROI measurement.

GET DETAILS|REGISTER NOW

In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.

GET DETAILS|REGISTER NOW

This lunchtime session will explore the unique challenges and opportunities for successful digital marketing campaigns in Brazil, India, and Russia.

GET DETAILS|REGISTER NOW

This lunch marks the release of L2′s second-annual Prestige 100®: Facebook IQ study, which benchmarks how 100 of the world’s most iconic brands perform on the world’s largest social media platform.

GET DETAILS|REGISTER NOW

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

GET DETAILS|REGISTER NOW

Gabe Zichermann, CEO of The Gamification Corp., leads executives and senior marketers from L2′s member brands in a lunchtime discussion of how to use game thinking and game mechanics to create engagement, drive consumer behavior, and build customer loyalty.

GET DETAILS|REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS|REGISTER NOW

Our fourth-annual Innovation Forum expands to a two-day format. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event.

GET DETAILS|REGISTER NOW

  • 1b

    10 Predictions for Digital
    March 06, 2012 | Paris Read More

  • 2b

    Emerging Markets
    April 03, 2012 | Paris Read More

  • 3b

    Facebook, In-Depth
    May 21, 2012 | Paris Read More

  • 4b

    China
    May 21, 2012 | Paris Read More

  • 5b

    Commerce: e-, f- & m-
    October 11, 2012 | Paris Read More

From Google+ Plus to m-commerce, the emergence of Amazon to Facebook sales, NYU Stern Professor of Marketing and L2 Founder Scott Galloway and L2 Research & Advisory Lead Maureen Mullen will present 10 predictions on digital developments that will affect prestige business in 2012.

GET DETAILS|REGISTER NOW

This lunchtime session will explore the unique challenges and opportunities for successful digital marketing campaigns in Brazil, India, and Russia.

GET DETAILS|REGISTER NOW

This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.

GET DETAILS|REGISTER NOW

After years of double-digit economic growth and urbanization, China now boasts one of the most desirable consumer demographics on the planet. Young, wealthy, and with an eye for Western luxury, these millionaires and billionaires–unlike their fiscally conservative parents–are ready to spend. The supply side, however, has not yet met the voracious demand of China’s “princeling” generation.  Among those prestige brands already in operation in China, most have either taken an ineffective retail-space approach or are still trying to determine how best to tap this enormous but complex market. The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success.

GET DETAILS|REGISTER NOW

This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).

GET DETAILS|REGISTER NOW

After years of double-digit economic growth and urbanization, China now boasts one of the most desirable consumer demographics on the planet. Young, wealthy, and with an eye for Western luxury, these millionaires and billionaires–unlike their fiscally conservative parents–are ready to spend. The supply side, however, has not yet met the voracious demand of China’s “princeling” generation.  Among those prestige brands already in operation in China, most have either taken an ineffective retail-space approach or are still trying to determine how best to tap this enormous but complex market. The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success.

GET DETAILS|REGISTER NOW

Content from our New York City and Paris clinics on e-, f-, and m-commerce will be adapted for brands doing business—and navigating the online terrain—in China, the world’s fastest-growing prestige market.

GET DETAILS|REGISTER NOW

Past Event Videos Available

  • Clinic

    L2: Innovation Forum, 2011

    November 10, 2012

    On November 10, 2011, L2 hosted its third-annual Innovation Forum in New York City. Presented with NYU Stern School of Business, the Forum addressed innovation in digital marketing and implications for prestige brands in a TED-style event. Speakers included CEOs, Nobel Laureates, and thought leaders from academia and industry.

  • Clinic

    Mobile 2012

    February 22, 2012

    On January 19th, 2012, L2 hosted a half-day, intensive Clinic featuring thought leaders, academics, and innovators from all parts of the mobile ecosystem. The Clinic will take place in a classroom setting with a curriculum designed to increase a manager’s proficiency in, and understanding of, mobile marketing and commerce.

  • Clinic

    L2 Social Graph: China

    September 09, 2011

    The L2 China Clinic will brought together thought leaders from academia and industry, including China’s leading social media platforms. This full-day workshop contextualized China’s unique social media landscape and the opportunity for luxury brands.

  • Clinic

    Video & Celebrity

    July 28, 2011

    L2′s Video & Celebrity Clinic was a half-day, intensive workshop that explored how prestige brands can use video in innovative and effective ways. The objective was to give participants tactics, tools, and best practices for using video in their integrated marketing efforts

  • Clinic

    Facebook 2011

    March 18, 2011

    Facebook, In-Depth was an intensive clinic that educated marketers and senior management on the world’s largest social network. Held at NYU Stern, this full-day immersion featured experts from Facebook, Buddy Media, and Mashable on the future of Facebook marketing and integration into overall brand strategy.

  • Clinic

    Tomorrow’s Media Plan

    January 14, 2011

    This half-day clinic helped managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. This clinic will cover industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.

l2 speakers

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