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CLINIC: Mobile |
| when | Friday, June 23, 2010 | 8:15 a.m.-1:00 p.m. | Overview  |
| where | NYU Stern | New York, NY Map it | Agenda |
| tickets | Professionals: $1000 | Speakers |
| MBA Students: $50 | Slides  |
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| L2 Members: Free Inquire about membership | Photos |
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| who | Brands & companies in attendance | Inquiries |
Overview
The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?”
Description
The Mobile Clinic is a half-day intensive workshop that examines mobile’s implications, platforms, and best practices. The objective is to enhance participants’ fluency in brand-driven mobile marketing and commerce efforts. Academics and practitioners lead the group through a series of sessions with a balance of theory and industry case studies.
Format & Audience
The clinic takes place in a classroom setting with a curriculum designed to increase a manager’s proficiency in and understanding of mobile marketing and commerce.
Agenda
| 8:15 | Registration & Breakfast |
| 9:00 | Module 1: The Big Picture & Technology |
| Welcome & Introduction | Scott Galloway, L2 | |
| 2010: The Year Mobile Goes Mainstream | Noah Elkin, eMarketer | |
| Mobile Industry Trends, Consumer Behavior, & Social Media | Anindya Ghose, NYU Stern |
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| Opportunities for Brands in Mobile | Dinesh Moorjani, IAC |
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| 10:45 | Break |
| 11:15 | Module 2: Best Practices & Case Studies |
| Mobile Rich Media: The Next Frontier | Eric Litman, Medialets |
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| Prestige Companies & Geolocal Targeting | Andy Ellwood, Gowalla |
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| Best Practices & Case Studies for Prestige Brand in Mobile | Maureen Mullen & Scott Galloway, L2 |
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| 1:00 | Conclusion |
Speakers
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Noah Elkin Senior Analyst eMarketer |
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Andy Ellwood Director of Business Development Gowalla |
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Scott Galloway Founder L2 |
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Anindya Ghose Associate Professor NYU Stern |
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Eric Litman Chairman & CEO Medialets |
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Dinesh Moorjani SVP Mobile IAC |
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Maureen Mullen Research & Advisory Services L2 |
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