CLINIC: Organizing for Digital

when	Friday, March 26, 2010 | 8:30 a.m.-1:00 p.m.	Overview
where	NYU Stern | New York, NY Map it	Agenda
tickets	Professionals: $1000	Speakers
	MBA Students: $50	Slides
	L2 Members: Free Inquire about membership	Photos
who	Brands & companies in attendance	Inquiries

Overview

As prestige brands scramble to shift resources from traditional marketing to new media initiatives, they are forced to confront a number of questions:

• How do I set digital goals?
• Where does social media sit in the org chart?
• When do I use new forms of data to drive decisions?
• How do I measure and incentivize success?
• How do I leverage digital resources across multiple brands and business functions?

Through insight, best practices, and discussions, the Organizing for Digital & Social Media Clinic addresses these tough but important questions and provides actionable tactics to adopt within your company.

Format & Audience The day combines keynotes from industry practitioners and brand executives, presentations on measurement and analytical tools, case discussions led by Stern Management faculty, and exploration of best-in-class efforts. The clinic is highly interactive and takes place in a classroom setting with participants encouraged to engage in dialogue. The curriculum is designed for executives and digital, marketing, and human resources managers from brands, agencies, and retailers.

Agenda

Speakers

	David Duplantis SVP Global Web & Digital Media Coach		Scott Galloway Founder L2
	Sonia Marciano Associate Professor of Management & Organizations NYU Stern		Maureen Mullen Research & Advisory Services L2
	Lance Neuhauser EVP, U.S. Director of Digital PHD		Sharon Novak Operations Strategy MIT