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CLINIC: The Social Graph |
| when | Thursday, January 20, 2011 | 8:30 a.m.-5:00 p.m. | Overview  |
| where | GWSB | Washington, DC Map it | Agenda |
| tickets | Public Sector Professionals: $500 | Speakers |
| Private Sector Professionals: $1000 | Sponsors |
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| MBA Students: $50 | Slides  |
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| L2 Members: Free Inquire about membership | Photos |
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| who | Brands & companies in attendance | Inquiries |
Overview
Social media shifts marketing from brand-controlled, one-way communications into collaborative, intimate dialogues with—and among—constituents.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?”
Format & Audience
The Social Graph Clinic is a one-day intensive workshop that takes an adroit and sober examination of social media’s platforms and best practices. The Clinic is highly interactive and takes place in a classroom setting. The curriculum is designed for executive and managers from government and public sector organizations who will benefit from greater proficiency in, and understanding of, social media. Academics and practitioners lead the group through a series of sessions with a balance of theory and industry case studies.
Agenda
| 8:15 | Registration & Breakfast |
| 9:00 | Module 1: The Big Picture |
| Welcome & Opening Remarks | Doug Guthrie, The George Washington University School of Business | |
| Trends in Digital Competence & Their Impact on the Public Sector | Scott Galloway, L2 | |
| Beyond Platform: Driving Effectiveness Through Social Media | Patrick Kerley, Levick Strategic Communications |
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| 10:15 | Break |
| 10:45 | Module 2: Technology & Platforms |
| Crowdsourcing Innovation in the Public Sector | Brandon Kessler, ChallengePost | |
| Building for Success in Campaigning & Organizing | Joe Rospars, Blue State Digital |
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| Facebook in The Public Sector: Furthering Your Mission & Goals Online | Adam Conner, Facebook |
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| 12:15 | Lunch |
| 1:15 | Module 3: Best Practices |
| Out of This World: NASA’s Use of Digital Media | Stephanie Schierholz, NASA |
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| Engaging Your Audience Through Social Media | Amy Ganderson, The Nature Conservancy |
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| Social Media in Crisis Communications | Captain David Werner, U.S. Navy Office of Information |
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| 2:45 | Break |
| 3:15 | Module 4: Insights & The Future |
| Technology & the Future of WeGovernment | Andrew Rasiej, Personal Democracy Forum |
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| Insights From the Digital IQ: What 100 Organizations’ Experiences Teach Us | Maureen Mullen, L2 |
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| Conclusion | Scott Galloway, L2 |
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| 4:30 | Wine Reception |
Speakers
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Adam Conner Privacy & Global Public Policy |
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Scott Galloway Founder L2 |
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Amy Ganderson Associate Director of Digital Marketing The Nature Conservancy |
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Doug Guthrie Dean The George Washington University School of Business |
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Patrick Kerley Senior Digital Strategist Levick Strategic Communications |
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Brandon Kessler Founder ChallengePost |
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Maureen Mullen Lead Researcher L2 |
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Andrew Rasiej Founder Personal Democracy Forum |
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Joe Rospars Founding Partner & Creative Director Blue State Digital |
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Stephanie Schierholz Social Media Manager NASA |
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Captain David Werner Asst. Chief of Information for Comm. & Strat. U.S. Navy Office of Information |
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Sponsors
