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CLINIC: The Social Graph |
| when | Friday, January 29, 2010 | 8:30 a.m.-5:30 p.m. | Overview  |
| where | NYU Stern | New York, NY Map it | Agenda |
| tickets | Professionals: $1000 | Speakers |
| MBA Students: $50 | Sponsors |
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| L2 Members: Free Inquire about membership | Photos  |
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| who | Brands & companies in attendance | Inquiries |
Overview
Social media shifts marketing from brand-controlled, one-way communications into collaborative, intimate dialogues with—and among—consumers.
The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?”
The Social Graph Clinic is a one-day intensive workshop that takes an adroit and sober examination of social media’s underpinnings, platforms, and best practices. The objective is to enhance participants’ fluency in brand-driven social media efforts. Academics and practitioners lead the group through a series of sessions with a balance of theory and industry case studies.
Format & Audience
Attendees will be given materials for review in advance to optimize absorption of the day’s sessions. The clinic is highly interactive and takes place in a classroom setting with participants encouraged to engage in dialogue. The curriculum is designed for executive and managers from brands and agencies who will benefit from greater proficiency in, and understanding of, social media.
Agenda
| 8:15 | Registration & Breakfast |
| 9:00 | Module 1: The Big Picture |
| Welcome & Introduction | Scott Galloway, L2 | |
| How Social Media Transforms the Way We Live and Do Business | Eric Qualman, Author, Socialnomics | |
| Social Media: Do’s and Don’ts | Auren Hoffman, Rapleaf | |
| Social Targeting, Beyond Demographics | Tom Phillips, Media6 Degrees | |
| 10:30 | Break |
| 11:00 | Module 2: Platforms & Technology |
| Blogs | David Tokheim, Six Apart Media | |
| Facebook, the Marketing OS | Fabio Freyre, Facebook | |
| Twitter As a Marketing Tool | Greg Shove, Halogen | |
| 12:30 | Lunch: with NYU Luxury and Retail Club 2nd Year MBAs |
| 1:45 | Module 3: Best Practices |
| Finding Your Social Voice | Shenan Reed, Morpheus | |
| Engaging Bloggers | Imran Amed, The Business of Fashion | |
| Your Brand’s API | Oren Michels, Mashery | |
| Visuals That Make your Brand More Social | Greg Rogers, Pictela | |
| 3:30 | Break: Vosges Chocolate Tasting |
| 4:00 | Module 4: Prestige Case Studies |
| Who Is Doing This Well? | Maureen Mullen & Scott Galloway, L2 | |
| You Give You Get | Audience Shares Experiences & Learnings | |
| 4:00 | Reception: Wine Tasting Hosted by Snooth & Riedel |
Speakers
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Imran Amed Editor & Founder The Business of Fashion |
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Fabio Freyre RVP |
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Scott Galloway Founder L2 |
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Auren Hoffman CEO Rapleaf |
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Oren Michels CEO Mashery |
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Maureen Mullen Lead Researcher L2 |
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Tom Phillips CEO Media6° |
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Erik Qualman Author Socialnomics |
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Shenan Reed Managing Director/Co-Founder Morpheus |
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Greg Rogers CEO Pictela |
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Greg Shove CEO Halogen |
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David Tokheim GM & EVP Six Apart Media Blogs |
Sponsors
