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CLINIC: Tomorrow’s Media Plan |
| when | Friday, January 14, 2011 | 8:30 a.m.-1:30 p.m. | Overview  |
| where | NYU Stern | New York, NY Map it | Agenda |
| tickets | Professionals: $1000 | Speakers |
| MBA Students: $50 | Videos  |
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| L2 Members: Free Inquire about membership | Photos |
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| who | Brands & companies in attendance | Inquiries |
Overview
This half-day clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. This Clinic will cover industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.
Format & Audience
Tomorrow’s Media Plan is a half-day, intensive workshop that gives marketing and digital leaders tactical suggestions for where and how they should be allocating their online media spend in 2011. The Clinic is highly interactive and takes place in a classroom setting. The curriculum is designed for executives tasked with understanding digital media trends and allocating capital across competing marketing channels. Academics and practitioners lead the group through a series of sessions with a balance of theory and industry case studies.
Agenda
| 8:30 | Registration & Breakfast |
| 9:00 | Module 1: The Future of Media Consumption, Measurement, & Platforms |
| Framing the Conversation: How Paid, Owned, & Earned Media Will Change in the Future | David Edelman, McKinsey & Company |
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| Fusing Online & Offline Media: Tactics, Best Practices, & Case Studies | Scott Hagedorn, Annalect Group | |
| Affluent Gen Y: Media Survey | Robert Mertz, McKinsey & Company | |
| Re-thinking Measurement & Effectiveness of Media in a Digital Age | E. Craig Stacey, NYU | |
| 11:00 | Break |
| 11:30 | Module 2: The Impact of Social on Your Media Plan |
| The State of Digital Marketing & Social Media: Insights | Gina Kim, IAB | |
| Social Media Planning on Facebook | Michael Lazerow, Buddy Media |
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| How Social Media Will Fundamentally Change Your Communication & Media Plan | Chad Stoller, BBDO |
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| 1:00 | Conclusion |
Speakers
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David Edelman Partner & Co-Leader McKinsey & Company |
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Scott Galloway Founder L2 |
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Scott Hagedorn CEO Annalect Group |
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Gina Kim Senior Director of Industry Initiatives Interactive Advertising Bureau (IAB) |
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Michael Lazerow Chairman & CEO Buddy Media |
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Robert Mertz Senior Editor McKinsey & Company |
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E. Craig Stacey Director of Research NYU |
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Chad Stoller EVP of Digital Strategy BBDO |
