Prestige Jobs


The listings below were provided to us by our member companies.
L2 opportunities are listed on our Careers page.
New York Full-time
Jul 23 2014

Purpose:
Actively participate in the development and implementation of a holistic media strategy within the frame of Cartier North America’s overarching business strategy. Assist Director with implementation of annual media and digital communications action plan and day-to-day advertising operations.

Responsibilities:
Media Strategy

  • Assist with the development of Cartier North America’s annual media plan:
Support Director in defining an integrated media strategy for US and Canada markets – liaising with Cartier International.
Improve Brand’s share-of-voice by proposing relevant media mix and marketing contributions.
  • Develop integrated strategies with a specialized focus on television, OOH, brand activation and experiential marketing.
  • 
Manage media briefing, planning and implementation by account which includes but not limited to print, television, display, search, and mobile.
  • Manage media and creative agency relationships.
  • Collaborate with various internal functions: Marketing, Merchandising, PR, CRM, Retail and Ecommerce teams to build a cohesive 360 program.
  • Leverage relationships with counterparts at Int’l and Richemont.
  • Liaise with Int’l on all creative asset development and approvals.
  • Manage and track monthly invoices and budgets for all paid media and production.
  • Attend industry events, seminars and networking sessions to keep abreast of trends and technologies.

Specialist Retail

  • Manage Specialist Retail relations and collaborate with Regional Managers:
Microsite updates and coop digital campaigns.
  • Provide monthly performance dashboard for participating retailers.
Actively organize brainstorming sessions with partners for new digital initiatives and opportunities.
  • 
Liaise with local Regional Managers and Int’l eServices team to ensure local needs are being met.

Desired Skills and Experience

  • Minimum 5-6 years full-time work experience; previous experience in luxury and advertising required.
  • Solid traditional media experience with an emphasis on television and outdoor along with digital knowledge including web, mobile and social media.
  • Experience working in digital development environments and applying best practices.
  • Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
  • Excellent analytical and computer skills.
  • Team player with strong interpersonal, writing and presentation skills.
  • Attention to detail with the ability to handle multiple tasks simultaneously.
  • Must be a self starter, entrepreneurial, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential.


Email carter.berman@cartier.com to Apply
New York Full-time
Jul 23 2014

Responsibilities:

  • Co-manage media planning, buys and implementation for Specialist Retail partners, lead production and trafficking of creative (includes social)
  • Track budgets and process monthly media invoices for Specialist Retail partners- reconciling general billing, coding and inputting of invoices
  • Assist Media Managers with campaign tracking, analytics and reporting for all Specialist Retail media campaigns
  • Maintain content updates and implementation of Specialist Retail microsites including product launches and price updates
  • Liaise with Cartier Int’l on all Specialist Retail projects, manage validation process of new vehicles and titles, integrated programs and custom initiatives
  • Co-develop annual Specialist Retail strategy with Media Managers, create presentations and proposals customized for each unique market
  • Serve as key contact on the day-to-day for Regional Managers and active partners

 

Requirements:

  • 2-3 years full-time experience in advertising required; previous experience in luxury and advertising is preferred.
  • Excellent analytical and computer skills are needed.
  • Strong interpersonal, writing and presentation skills are needed.
  • Knowledge of digital tracking platforms like Coremetrics, Omniture, WebTrends and Google Analytics preferred.
  • Candidate should be a motivated team player with great analytical skills, attention to detail, shows initiative and capable of handling multiple tasks simultaneously in an organized manner.


Email carter.berman@cartier.com to Apply
Event Curator L2 Think Tank
New York, NY Full-time
Jul 10 2014

L2 Inc., a research firm based in New York focused on assessing the digital competence of consumer brands, is looking to hire an Events Curator. Events are an important vehicle for sharing L2 research insights with members and prospective members. L2 events include our Executive Education Clinics that take place 4 times per year in NY and over 4 times per year in Europe, as well as our lunchtime research briefings. Clinics include a mix of L2 research analysis, industry thought leadership, academic insights, case studies and entrepreneurs. Each clinic is topical on a particular aspect of digital and includes 8-10 speakers that need to be recruited and managed. Research Briefings occasionally include non-L2 speakers and the role includes the recruiting and managing of those outside speakers.

Job responsibilities:
The curation of L2 events including:

  • Work with L2 Sr Management to establish a vision for the theme, format and agenda of our Clinics and Research Briefings
  • Identify speakers and, occasionally, performers to present an inspiring, tactical and differentiated event. This includes researching potential speakers and screening for TED-style presentation skills
  • Recruit speakers and, occasionally, performers and manage their participation in our events. This includes coaching them in the preparation of their talk as well as managing the details of their appearance and slides
  • Review event content to make sure it “fits” the theme/style of the event and provide feedback to speakers
  • Overall project management of the event including collaborating with the internal logistics and marketing teams to ensure all aspects and details are well-executed

 

Qualifications:

  • Experienced. Two plus years experience in event curation and management with a Proven ability to identify, recruit and manage excellent speakers, ranging from academics to industry thought leaders to entrepreneurs
  • Innovative. We are constantly looking to make L2 our better and more successful and need people who are always seeking to find the new and better way
  • A doer. Excellent project management skills to take full ownership for the L2 Events/ Must be someone who executes on plans, can multitask, who takes pride in high-quality results and a proven ability to GSD
  • Entrepreneurial. L2 is moving quickly much like the industry we cover.
  • Quick Learner. Things move quickly at L2 and we want folks who can keep up and drive our success

 

L2 was founded in 2010 by Scott Galloway, founder of Red Envelope and Prophet Brand Strategy, and Maureen Mullen, L2 Head of Research. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to assess the digital performance of consumer brands. Our members are the prestige and consumer sectors’ largest and most iconic enterprises and brands including Estée Lauder, Four Seasons, P & G, Macy’s, Unilever and Richemont.

If interested, please email Jobs@L2ThinkTank.com.



Email Jobs@L2ThinkTank.com. to Apply
New York, New York, USA Full-time
Jul 08 2014

Job Summary:

This highly visible role, reporting directly into the AVP Digital and CRM Platforms, will help in the development and execution of a best in class integrated customer strategy, including personalization, across all digital channels for L’Oreal Paris. The Director of Digital Platforms and Content will work with their manager, along with multiple marketing stakeholders/agencies/global partners to help define the digital roadmap, lead business requirements gathering/brief development and execution of projects delivering best in class user experience and enable personalized service across all digital channels, leading cross functional teams, to ensure that all milestones and business goals are met.

The successful candidate will be responsible for maintaining and supporting their manager in the planning of the evolution of the digital ecosystem including, but not limited to, the brand website and apps. The candidate will also work closely with the Director of Content on the development of the annual content calendar; oversee production, manage approvals accordingly and ensure proper execution of backend integration on L’Oreal Paris owned properties. This position requires extensive strong creative skills, solid understanding of personalization/segmentation marketing, cross-group coordination, outstanding communication skills, excellent digital project management skills, creative problem solving/analytical skills and a highly organized, process-focused aptitude to manage multiple responsibilities and deliverables. Must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and a global team. The successful candidate will have a demonstrated track record of professional excellence, having managed best in class digital projects.

Responsibilities include:
* Assist in defining platform strategy and roadmap encompassing website, mobile site, new digital tools and development of best in class mobile and social applications, and implementation of eCommerce.
* Partner with IMC, Marketing, IT, and multiple agency partners to evolve L’Oreal Paris’s digital vision and ensure the platform supports all key business objectives.
* Lead the project management of digital creative development and production including the approval process and QA testing.
* Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects
* Ensure integration of personalization strategies into all Digital/Content plans
* Manage the ongoing updates and maintenance of a personalization and product recommendation system, leveraging explicit and implicit customer data
* Work closely with marketing to develop clear and solid digital briefs related to new platform enhancement, tool development and content planning/production
* Lead agencies and internal partners to develop and present solution proposals & recommendations, including analysis of options, justifications, and tradeoffs to sell through projects to senior management and to secure budgets
* Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned.
* Work with global/agency counterparts to establish best practices

Qualifications:
* Candidate must have a proven track record in digital project management (including large-scale projects)
* Strong marketing brief and business requirement development
* Solid understanding and experience in personalization (CRM) and segmentation marketing
* Must have experience in creative development :
* Digital: from business requirements to wireframes (including UX) through to QA testing
* Content: from brief to pre-production through to final edit
* Experience in digital content production (video, articles, slideshows)
* Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
* Excellent teamwork skills
* A facilitator and collaborator; able to work in fast-paced, demanding environment
* Technical familiarity and experience with back end technologies and content management systems
* Analytical skills are a must with strong data-mining and in-depth database segmentation experience preferred
* Ability to work closely with a diverse group of individuals of various functional disciplines
* Big-picture thinker and experience in a dynamic, high-growth environment
* Must possess excellent creative, organizational, verbal and written communication skills

Education/Experience:
* BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
* 8 + years relevant industry experience (beauty experience not required)
* Strong and proven interactive track record/performance.
* Background/interest in cosmetics/beauty/fashion fields preferred

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Jul 01 2014

Major Responsibilities include but are not limited to:

  • Fully dedicated to researching and communicating technologies that may create significant value for Michael Kors across all functional areas including computing hardware, software, programming languages, security protocols, backup/recovery processes, and management methodologies related to the delivery and support of technologies.
  • Serves as the “in-house consultant” to prepare and present field research to senior executives and functional leaders by traveling to industry conferences and meeting with industry leaders.
  • Articulates how adopting emerging technology trends can benefit Michael Kors in a wide range of topics including such as mobile, big data, 3-D printing, cloud computing, and the integration of social media data.
  • Collaborates with functional leaders to create the points-of-view for each emerging technology topic.
  • Evaluates and documents existing systems & technologies deployed or planned in global offices.
  • Participates in technology requests for proposal & selections from vendors, including cost estimation.
  • Maintains knowledge of ongoing and planned technology implementations in the Global Project Management Office (GPMO) project portfolio.
  • Continuously learns about Michael Kors business processes.

 

Education and/or Experience:

  • Bachelor degree in technology or computer science with a deep familiarity with technologies.
  • Experience as a technology research analyst, technology columnist/blogger, implementer of technology, technical sales engineer or experience within a digital strategy team.
  • Excellent verbal, written, and presentation communication skills.
  • Able to perform work independently with a passion for technology with a high attention to detail.
  • Familiar with industry research publications.
  • Available for +50% travel.

 

Other Skills and Abilities:

  • Experience with systems and applications that are typically adopted by retail, wholesale, or eCommerce businesses that design, market, and distribute fashion and/or data center and computing infrastructures.
  • Familiar with project management methodologies including waterfall and agile methodologies.
  • Must be willing to travel as required, including international destinations (must have a valid passport).

 

 

We are an Equal Opportunity Employer M/D/F/V



Email corporatejobs@michaelkors.com to Apply
New York, NY Full-time
Jun 09 2014

Rebecca Minkoff is looking for a senior web developer who has previous experience with Magento and 6+ years with PHP, Zend, MySQL (including database optimization & maintenance), CSS, HTML, HTML5, ) Query, Ajax, JavaScript development, and at least some experience with the Magento API. They should have a strong understanding of programming, browser compatibility, SEO best practices, cross browser development standards, and the full life cycle of a site (from concept, on spec, on time, and then day to day maintenance). The ideal candidate woud have a knowledge of site architecture and design UI. They should have meticulous attention to detail and be highly self-motivated. Also they should be able to thrive in an environment that not only embraces technology but also creative.
Finally, they need to have the ability to manage multiple projects and priorities.

Duties and Responsibilities:

  • Add new feature/functionality to our US websites through all available means (plugins, extensions, components within Magento and WordPress)
  • Test and implement new feature/functionality thoroughly to ensure a positive customer experience on mobile, ecommerce and traditional platforms
  • Perform updates and maintenance on high volume ecommerce websites and servers
  • Diagnose and debug issues as they arise
  • Work with ecommerce, creative and product teams to develop and enhance site capabilities and market the brand consistently on all ecommerce & potential marketing (as global expansion occurs)sites
  • Develop, modify and maintain PHP, HTML, CSS and JavaScript content
  • Integrate ecommerce website with third party APIs to extend site functionality, including payment options, promotional product offerings, customer tools, etc.
  • Automate business operations and integrate website with back office systems to handle functions such as invoicing, shipping, and returns
  • Audit system and application security

 

Knowledge and Skill Requirements:

  • 6+ years of experience in web development and ecommerce site management
  • Proficient in HTML, CSS3, JavaScript (JQuery and Prototype) and AJAX, able to take a design mockup and turn it into a valid web page across all devices and platforms
  • PHP5 software development
  • Nginx management including performance, virtual hosts and re-writing configuration
  • Website caching and load balancing
  • Version Control management, including Subversion
  • MYSQL development and management including performance and optimization, replication and security
  • “Best Practices” software development, including object-oriented programming and design, documentation and unit testing
  • Excellent communication and time management skills
  • Ability to interact professionally with all users, from customers to company leadership
  • Strong project management and organization skills
  • Effective time management in a fast paced environment
  • Ability to multitask with changing priorities
  • Responsive design experience.

 

Preferred Qualifications:

  • Experience with HTML5, Magento eCommerce API, Configuration Management, Installing and configuring Linux servers and applications, Linux console based management encompassing entire environment: performance, security, user and process management, Maintaining user accounts in Linux, FTP and ecommerce application
  • Bachelor of Science in CS, EE, IS


Email eculp@rebeccaminkoff.com to Apply
Customer Care Manager Rebecca Minkoff
New York, NY Full-time
Jun 09 2014

Job Description:
Deliver positive and negative customer feedback and outstanding issues with the management team
Oversee our VIP and friends & family programs.

The Customer Care Manager will be responsible for ensuring the delivery of exceptional service to every customer through all channels, phone, email, chat, and social media.

They will be responsible for driving results and the productivity of the customer service team through effective management and communication. They will oversee a team of 2 customer service representatives and will be responsible for staffing appropriately during peak times. They will work cross functionally with retail, ecommerce and marketing to develop a cohesive customer care strategy, KPIs, and relevant reporting.

The ideal candidate will have luxury retail sales experience, outstanding customer service skills, and the ability to convey enthusiasm and passion for the brand during every interaction. They will leverage their experience and judgment to suggest and implement customer service best practices.

We are looking for someone who is a faster learner with problem solving skills. Capable of balancing multiple priorities in a fast paced and entrepreneurial environment is a must.

Description of key job functions:

  • Responsible for creating goals, policies, processes within the customer care department.
  • Hire, coach, mentor and develop a team. Oversee team functions in order to meet and achieve service standards and goals.
  • Actively provide feedback internally and partner cross functionally to develop reporting and communications that ensure all customer care learning’s are distributed throughout the organization effectively.

 

Key duties and responsibilities: Other responsibilities may be assigned.

  • Lead by example and motivate the team by working closely with them, supporting and inspiring them to deliver best in class service. Make sound decisions based on empathy, intuition and anticipating the consumer’s needs. Always display a sense of urgency.
  • Project staffing needs during slow and peak periods and manage staffing and scheduling accordingly.
  • Effectively manage all escalated customer care issues as well as VIP orders, and support other customer communications when needed.
  • Create a system for delivering constructive individual performance and identify development opportunities and strengths for constant improvement.

 

Experience Required:

  • At least 5 years of customer care experience with a minimum of 2 years in a leadership role.
  • Strong motivational leadership skills and organizational skills are a must. Team building is a crucial part of the roles and responsibilities.
  • Fashion apparel and accessories experience in a luxury market is preferable.
  • Self-motivated, high energy level & positive attitude
  • Ability to multi-task
  • Must have strong interpersonal skills and abiluty to work with a range of disciplines
  • Bachelor degree is preferred
  • Entrepreneurial spirit
  • Solid understanding of consumer behavior
  • Computer skills: Microsoft Suite, Zendesk, familiarity with order management systems, POS, omni-channel systems a plus.
  • Excellent communication skills
  • Strong project management, organizational & planning skills
  • Active in the social media space


Email eculp@rebeccaminkoff.com to Apply
New York, NY Full-time
Jun 09 2014

Job Description:

They will be responsible for the execution of high quality & high impact social media campaigns with a strong emphasis on how we will: tell a story across our channels, deliver engagement & drive revenue.

Experience Required:

  • At least 3+ years social media experience (agency or brand side…optimally a mix) within the digital space
  • Desire to embrace both the creative side but also the analytical aspects of social media.
  • Experience with database-driven social/digital programs (fashion brands a plus).
  • In-depth experience posting across all platforms
  • Ability to multi-task & thrive in a very fast paced environment
  • Must have strong interpersonal skills and is able to work with a range of disciplines (marketing, creative, customer service, sales, retail etc.).
  • Bachelor or Master degree
  • Entrepreneurial spirit & true interest in social & digital marketing
  • Solid understanding of web/mobile standards & great creative eye for photography
  • Ability to create and deliver weekly metrics reports that provide actionable insights from prior week’s social activities
  • Computer skills: Photoshop (optimally)
  • Strong project management, organizational & planning skills
  • Digital thought leader & active in the social media space


Email eculp@rebeccaminkoff.com to Apply
New York Full-time
May 28 2014

The eCommerce coordinator will support the operations and development of the eCommerce activity of Bally in North America. Daily operational involvement in merchandising, customer service, operations as well as digital marketing activities in order to achieve stated sales targets and enhance the image of the Bally brand in North America.

Merchandising

  • Provide regular analysis of business performance indicators to overachieve sales and inventory targets
  • Work with the merchandising and marketing teams to recommend compelling product assortments and ensure featured products are aligned with marketing direction and inventory
  • Help prepare analysis for ecommerce buy, ensuring alignment with the retail buy and alignment with global online brand presentation guidelines.

 

Customer Service

  • Proactively collaborate with client service provider to constantly improve level of service, brand perception and sales
  • Regularly monitor quality and consistency of customer service output (answered, dropped calls, accuracy and timeliness of responses and follow-up…).
  • Support daily transactional activity, addressing requests for information emanating from the customer service partner
  • Ensure a smooth communication flow between Bally and 3rd party provider: sharing key information, training sessions, on-boarding of new staff…
  • Help develop CRM and e-CRM programs adapted to the American region for Bally.

 

Operations & Fulfilment

  • Help fulfil the customer promise by working closely with regional warehouse and logistics teams, with care to timeliness, flexibility and shopping experience
  • Help implement markdown and promotional strategies in conjunction with the sales, marketing and merchandising teams
  • Coordinate with logistics team to drive improvements in delivery and returns offer

 

Digital Marketing

  • Support Digital Marketing programs such as Affiliates, Email, SEO, Paid search, A/B testing, retargeting with weekly and monthly reporting and other processes and help performing on-going optimization.
  • Help animate US-centric social media platforms generating awareness and driving traffic to bally.com in alignment with Global marketing guidelines.
  • Help the Global Marketing team with the roll-out of local digital marketing initiatives
  • Help create local emailing calendar in coordination with the retail team.
  • Act with a luxury product sensibility in crafting stories for new launches, gift guides, holiday packages and cross-selling.

 

Market Intelligence

  • Monitor online retailing, digital marketing and technology trends in the region.
  • Conduct sales and competitor analysis to inform Regional and Global ecommerce planning and strategy.

 

Project Management

  • Participate in the long-term improvement of the American and/or global eCommerce activity through ad hoc projects.

 

Competencies, Skills, Experience & Qualifications

Education

  • BA in Operations, Fashion Merchandising, Supply Chain or Information Technology ideal.

 

Skills

  • Passionate about luxury goods and customer service
  • Systems savvy, computer literacy critical (excel, word, power point)
  • Strong quantitative and analytical skills with exceptional reporting capabilities
  • Hands-on knowledge of the functionality of an eCommerce trading platform is a must
  • Solid understanding of web analytics, preferably with Google Analytics or Coremetrics
  • Results-oriented, high energy with strong work ethic
  • Proactive, self-starter with capacity for initiative and accountability
  • Highly organised with the capability to multi-task and prioritise to meet tight deadlines
  • Outstanding verbal and written communication skills in English, knowledge of a second language is a plus

 

Experience

  • 3+ years experience in eCommerce, preferably in luxury goods

 



Email resume@bally.ch to Apply
New York, NY Full-time
May 23 2014

The Vice President of Digital Marketing & E-Commerce will evaluate, strategize and optimize market opportunity as it relates to our brands by support customers in their efforts to maximize sales online and by driving digital exposure.

Key Accountabilities:

  • Partner with the Sales and Planning teams to identify and maximize digital and e‐commerce opportunity and increase the ecommerce business
  • Drive new market opportunity through effective use of social media, paid search, home and landing pages, email blasts, etc.
  • Align the digital and e‐commerce business with internal and external corporate initiatives to drive sales
  • Create an omni‐channel experience for all brands
  • Identify and capitalize on product opportunity by retailer (size, color, pinnacle assortments, etc.)
  • Identify, individualize and maximize strategies and best practices by retailer
  • Research and execute new strategies to drive ecommerce sales (marketing events, cyber Monday, etc.)
  • Create tools and opportunities to provide a competitive advantage for our brands
  • Support copywriting and imagery initiatives for customers to better drive searches to our product
  • Partner globally to create a unified digital experience and influence global ecommerce sites
  • Special projects as assigned

 

Required Skills/Abilities/Education:

  • 8+ years of experience in digital marketing and ecommerce operations
  • Retail or wholesale experience preferred
  • Excellent analytical, strategic thinking, and communication skills
  • Ability to be persuasive and work in a team
  • Self-starter with proven ability to work cross-functionally
  • Knowledge of costing and product life cycle a plus


Link to Apply
Email careers@haddad.com to Apply
New York, New York, USA Full-time
May 16 2014

ABOUT LANCOME

Lancome is celebrating 75 years of beauty and has epitomized beauty and glamour with a quintessential French touch. Some of the silver screen’s most iconic stars have graced the pages of Lancôme campaigns, from Isabella Rosselini, Juliette Binoche and Anne Hathaway to Julia Roberts, Kate Winslet and Penélope Cruz. Supermodels such as Daria Werbowy, Arlenis Sosa and Elettra Wiedemann are also part of the Lancôme family, as are Julia Restoin Roitfeld, Beauty at Every Age Expert Sandy Linter and YouTube sensation Michelle Phan. Lancôme produces a bevy of beloved products, including Trésor Eau de Parfum, Juicy Tubes, Bi-Facil Eye Makeup Remover and the Définicils mascara franchise that has remained a top ranking mascara for over a decade. Discover more about the brand at www.lancome-usa.com

Job Summary:
This position has the overall responsibility of developing and executing the strategic plan supporting social media communications for Lancôme, both from a Public Relations and a Marketing perspective. Execute the plan and work closely with cross-functional brand teams to deliver the associated brand messages. Cultivate and influence new business networks in social space globally. Manage global NY-based social media agency.

Job Requirements:
- 5+ years of Digital/Communications experience with a significant focus on the digital environment
- BS/BA communications or related field
- Technology skillset (Microsoft suite, HTML)
- Expert knowledge of new media/bloggers and social influencers
- Requires someone with close attention to detail, well-developed strategic thinking, organized, and able to take ideas from concept to implementation.
- Must have a demonstrated ability to be an idea-generator and to have success in thoughtful brand communications.
- Requires multi-tasker, ability to work and thrive in a dynamic, fast-paced work environment. A passion for style, fashion, art, trend-spotting and an affinity for all new forms of communicating with the consumer.
- Background in luxury is needed
- Strong English writing abilities (similar to a copywriter), major in English is appreciated
- Strong personal taste for luxury, ability to elevate a brand, ability to set and maintain tone of voice

Judgment and Decision Making:
Daily interaction and agreement with cross functional teams on content development, strategy and needs. Need Strong decision making skills and an ability to influence others toward strategic policy decisions. Must be a proven leader in thoughts/ideas and of people to build effective communication plans.

Essential Duties and Responsibilities:
1. Development of the strategic Social Media plan and identity for Lancôme; ongoing tailoring and adapting of plan as needed. 20%
2. Management of NY-based social media agency. TBD
3. Cultivation of all Digital/Social Media outreach. 15%
4. Research and introduction of new or innovative methods/platforms for social media. 10%
5. Create content (initially) and manage community. 50%
6. Management and oversight of department budget. 5%

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
Director of E-Commerce Haddad Brands
New York, NY Full-time
May 13 2014

Summary

Director of E-Commerce will evaluate and strategize market opportunity as it relates to our brands and support customers in their efforts to maximize sales online.

Key Accountabilities

  • Support the Sales and Planning teams to identify and maximize e‐commerce opportunity and increase the ecommerce business
  • Drive new market opportunity through effective use of social media, paid search, home and landing pages, email blasts, etc.
  • Align e-commerce business with internal and external corporate initiatives to drivesales
  • Create an omni‐channel experience for all brands
  • Identify and capitalize on product opportunity by retailer (size, color, pinnacle assortments, etc.)
  • Identify and maximize best practices by retailer
  • Research and execute new strategies to drive ecommerce sales (marketing events, cyber Monday, etc.)
  • Create tools and opportunities to provide a competitive advantage for our brands
  • Support copywriting and imagery initiatives for customers to better drive searches to our product
  • Partner globally to influence global ecommerce sites
  • Special projects as assigned

 

Requirements

  • 5+ years of experience in ecommerce operations and/or marketing
  • 5+ years of experience in retail or wholesale
  • Excellent analytical, strategic thinking, and communication skills
  • Ability to be persuasive and work in a team
  • Knowledge of costing and product life cycle a plus


Email amys@haddad.com to Apply
Web Manager Diane Von Furstenberg
New York Full-time
Apr 23 2014

Manage DVF.com US and International web and mobile sites.   Duties include project management, content management, catalog management, promotions & campaigns, internal search engine optimization and proper reporting and analytics.

Role and Responsibilities

  • Project Management – develop project timelines, assign responsibilities, and manage completion of tasks that include catalog, collection, inventory, content updates and new site functionalities.
  • Maintain and update ecommerce website calendar ensuring deadlines and communication to ecommerce and appropriate teams.
  • Responsible for weekly site refreshes including homepage, email, content and copy updates.
  • Write creative and functional briefs for new site enhancements and requests for creative assets. Manage project life-cycles from start to completion.
  • Oversee email marketing process which includes routing creative assets, development, database management, segmentation, QA, deployment and reporting.
  • Maintain internal Search engine management keyword redirects and product results.
  • Manage Discounts and promotions– help concept ideas, setup and test promotion codes on site, reporting.
  • Provide necessary reporting and analytics for sales, traffic, promotions, database, etc.
  • Daily QA of all sites.

 

Interactions

  • Ecommerce Team including Web Developers
  • Creative Team
  • Marketing
  • Finance

 

Qualifications and Education Requirements:

  • Minimum of 4-5 years in ecommerce with a proven background in project management.
  • Experience working in a Retail environment.
  • Bachelor’s degree required in a related field preferred.
  • Understanding of e-commerce metrics and analytic tools (Omniture/Google Analytics)
  • Ability to effectively prioritize and execute tasks in a fast paced environment.
  • Strong written and verbal communication skills.
  • Proven ability to build strong relationships with cross-functional business partners.
  • Analytic strength and strong problem solving skills.


Email k.morseman@dvf.com to Apply
New York, USA Full-time
Apr 17 2014

The International Designer Collections is a group within the L’Oréal Luxe Division at L’Oréal USA. IDC has a luxurious portfolio of fragrance and beauty brands. The beauty brands consist of; Giorgio Armani Beauty, and Yves Saint Laurent Beauty. Our fine Fragrances include; Giorgio Armani, Ralph Lauren, Victor & Rolf, Stella McCartney, Diesel, Margiella, Drakkar, and Yves Saint Laurent.

 Job Description:
* Oversee and manage the Store Design and Merchandising initiatives for the brands of IDC in the distribution of department stores, specialty stores, Sephora, and other national accounts, including military.
* Work closely with marketing and sales on the development of new products/launches for optimum in store presentation.
* Direct and manage all creative projects and workflow with all disciplines in the creative department.
* Monitor current retail design and merchandising trends in the marketplace.
* Maintain communication with Global Marketing and Product Development teams and other international counterparts.
* Develop and oversee departmental budget, working closely with finance.

Job Requirements:
* Graduated with a degree in design
* 10-15 years of design experience; In-Store Retail Design experience necessary.
* Thorough knowledge of the creative process, including practical implementation, in order to effectively gauge workloads and deadline expectations.
* Excellent working knowledge of major computer programs: InDesign, Illustrator, Photoshop, AutoCAD and Microsoft Office.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Apr 11 2014

Purpose:

Assist Digital Director in developing, planning and implementing the annual digital communication action plan. Responsible for producing compelling and insightful reports, research, analysis, and recommendations for digital campaigns including display, search and social media. This work involves synthesizing key studies and analytics to help the organization develop its long-term strategic plans based on a deep understanding of consumers. Also responsible for tracking key campaign metrics, comparing our results to the competition and analyzing the business impact of Cartier NA’s digital marketing efforts. The ideal candidate demonstrates an intellectual curiosity and a desire to dive deep in the numbers to uncover game-changing insights then package and present them in a way that can make a solid business case for Cartier NA.

Responsibilities:
Assist with the development and implementation of annual digital communication plan:

Support Digital Director in defining the overall digital strategy for Cartier North America – liaising with Cartier International.

  • Improve Brand’s share-of-voice by proposing digital related media and marketing contributions.
  • Manage Digital agency relationships.
  • Work with the Digital Director and media agency to create measureable online campaign objectives and key performance indicators.
  • Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.

 

Online Advertising

  • Coordinate with Cartier Int’l, local agencies to develop, budget and implement local digital advertising strategy.
  • Liaise with Int’l on all creative asset development and approvals.
  • Track and report on performance results by vehicle and make recommendations on future advertising plans.
  • Partner with agency to locally align search activities around improving SEM results including keyword strategy, budget allocations, creative testing across desktop, mobile and tablet platforms.
  • Follow performance results and propose recommendations for further improvement each month.
  • Manage and track monthly invoices and budgets for all digital media and production. Work closely with media agency’s finance team to reconcile any discrepancies.
  • Monitor and maintain consistency of media budgets within internal database systems.
  • Coordinate, manage and proofread translation projects requested by Int’l; ensure all digital communication materials are reviewed and validated by legal prior to release.
  • Attend industry events, seminars and networking sessions to keep abreast of digital trends and technologies.

 

Social Media

  • Work closely with PR/Events teams along with the Int’l to develop and execute social media strategy (Facebook, Instagram, YouTube, etc.) in North America.
  • Craft and implement appropriate campaigns and social media calendar in collaboration with Int’l.
  • Identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum local exposure.
  • Be aligned and informed of the latest social media developments, online behavior and trends.
  • Define and track performance of test campaigns and local programs.

 

Specialist Retail

  • Manage Specialist Retail relations, microsite updates and coop digital campaigns.
  • Provide monthly performance dashboard for participating retailers.
  • Actively organize brainstorming sessions with partners for new digital initiatives and opportunities.
  • Liaise with local Regional Managers and Int’l eServices team to ensure local needs are being met.

 

Desired Skills and Experience

  • Minimum 5-7 years full-time work experience; previous experience in luxury and digital advertising required.
  • Strong digital knowledge including web, mobile and social media. Experience working in digital development environments and applying digital best practices.
  • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.
  • Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
  • Advanced Excel is a must. Candidate must have experience working with large data, reporting databases and have the ability to sort, analyze, import, export, clean data, work with pivot tables.
  • Knowledge of web measurement technologies:
  • Ad serving platforms (e.g. MediaMind)
  • Site analytics software (e.g. Google Analytics, Core Metrics, etc.)
  • Attention to detail with the ability to handle multiple tasks simultaneously.
  • Must be a self starter, entrepreneurial, resourceful and comfortable working in a small team environment where self sufficiency is essential.


Link to Apply
New York, New York, USA Full-time
Apr 11 2014

L’Oreal USA
Brand & Division: Lancome, Luxury Division

Job Summary
Lead and participate in the creative direction of Lancôme-usa.com and its digital properties. Work with the web development team to create and optimize new web and mobile based customer experiences that reflect Lancôme brand DNA. Work with brand marketing and CRM teams to bring marketing campaigns visually to fruition. Develop graphical elements, emails, and design experiences for desktop and mobile. Oversee Lancome.com creative freelancers to ensure production work is on brand

Job Requirements:

Minimum 6 years of experience in digital design for major CPG brands. Beauty, Ecommerce, and luxury experience a plus.
* Experience working for a digital agency in a creative capacity a plus.
* A strong online portfolio that balances ecommerce and luxury displaying user-centric design.
* Bachelor’s degree in graphic design or related field.
* Deep knowledge of current web design trends and techniques
* Strong experience in email / online marketing campaigns and site enhancement initiatives
* Experience designing websites using technologies that conform to web 2.0 usability standards
* Attention to detail, capable of delivering design that is on brand with a consideration on KPIs for ecommerce success. I.e, conversion rate, click-through-rate, overall customer’s experience, etc.
* Ability to convey a luxury creative aesthetic while adhering to web usability best practices.
* Mobile / tablet design experience
* Knowledge of digital imaging and illustration with Adobe creative suite.
* Ability to work in a team and to communicate clearly.
* Ability to adapt to fast-paced work environment that can have multiple sources of input
* Ability to delegate and oversee tasks assigned to creative services vendors and freelancers

The role will require strong time management, and prioritization skills. This position will use a balance of creative thinking with interpersonal skills as it will require a demonstrated ability to justify online structure, imagery and concepts to internal partners. The role will require strong time management, and prioritization skills. It will also require intermittent supervision to maintain a proper corporate direction and ensure alignment with overall business goals.

Tasks, Duties & Responsibilities
% of time spent

25%
* Collaboration with brand marketing teams to implement new designs/graphics and processes (eg. sites, microsites, email and other outbound online marketing campaigns).

20%
* Conceptual design, layout, and graphic production for Lancôme.com website and digital properties.

15%
* Interface with third party creative agencies / freelancers to develop and implement new and revised creative for various web-based initiatives.

15%
* Contribute to the overall online communications strategy and special projects.

15%
* Ensure the brand site experience standards are consistently met.

10%
* Conduct competitive assessments and explore new opportunities to enhance the visual standing of Lancôme interactive

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Mar 17 2014

Clarins, a leading European skincare and luxury fragrance company, is seeking a Global Digital Marketing Manager for our corporate office in New York City. Reporting to the Global Digital Marketing Director, the Manager’s primary responsibilities are to design, implement and localize the clarins.com plan for Clarins worldwide, as well as, coordinate the brand content creation on each relevant digital device: e-commerce sites, non e-commerce sites, mobile, social networks, and online media.

Candidate must be bi-lingual (English-French)

Responsibilities include, but are not limited to:
Follow creation and implementation of clarins.com animation plan including calendar milestones (Valentine’s Day, Mother’s Day, Christmas, etc.)

  • Compile regional needs, objective and creative wise
  • Lead operational aspects and planning from creative brief to go live date
  • Manage collaboration with all project members, especially freelancers
  • QA each creation before sharing it internally/externally
  • Analyze KPI for each content developed and share best practices with Clarins international community

 

Monitor international KPI across all markets. Put results in perspective amongst competition and market penetration.
Localize brand content creation and coordinate local implementation in collaboration with local digital managers.

Skills Required

  • MBA or equivalent
  • Experience of 2-5 years in digital marketing, brand content creation on the agency or client side
  • Excellent knowledge of digital technical constraints and ability to write a creative brief, as well as, a functional brief
  • Experience in a foreign country, preferably French, or in a position with international responsibilities
  • Bilingual English/French a must


Link to Apply
New York, NY Full-time
Mar 17 2014

Clarins, a leading European skincare and luxury fragrance company, is seeking an Associate Manager, Digital Marketing for our corporate office in New York City. Reporting to the Manager, Digital Marketing, the Associate Manager’s primary responsibilities are to lead the development and execution of the sales and marketing plan for Clarins.com.

Candidate must be bi-lingual (English-French).

Responsibilities include, but are not limited to:Clarins.com marketing planning (30%)

  • Execute monthly ecommerce strategy and ensure all projects support sales/branding targets of local market.
  • Develop and execute channel specific programs, including: email, SEM, and affiliate programs that support sales target.
  • Liaise with marketing, internal and 3rd party teams to ensure the timely proper execution of all marketing programs.
  • Adapt and localize online content based on existing regional and global content.

 

Clarins.com Site Management (30%)

  • Maintaining and updating product catalog and animation strategy in both French and English using the content management system.
  • Setting up and testing promotions for both front and back-end.
  • Working with Paris team to ensure proper site function.
  • Working with Paris to assure the timely development of creative assets.
  • Working with internal and 3rd party teams to ensure proper inventory planning.

 

Forecasting/Inventory Maintenance (20%)

  • Liaise with marketing and back-office teams, overseeing inventory management on samples and non-salable items for clarins.com promo needs.
  • Forecasting for limited edition and one-shot items with local team.

 

Business intelligence/analytics (20%)

  • Maintaining sales reporting including ROI reports by promotion, category sales reports, mix of business reports.
  • Creating and managing relevant project briefs, SORs, copy/creative requests to make sure on time and on budget delivery.
  • Maintain competitive research and understand upcoming trends and best practices.
  • Assist with P&L updates and budget actualization.

 

Skills Required

  • Fluency in French/English
  • Min 2 years marketing experience (at least one year managing an e-commerce business). Previous experience in web mastering a plus
  • Strong verbal and written communications skills
  • Strong analytical skills, proficiency in excel is required
  • Problem solver and fast learner
  • Highly organized


Link to Apply
New York, NY Full-time
Mar 06 2014

I. Job Summary:

Harry Winston Digital marketing position is responsible for leading and coordinating the development of the worldwide website as well as developing, implementing and evaluating online marketing strategies.

II. Key Duties Responsibilities and Accountabilities:

DIGITAL STRATEGY

  • Establish leadership role of global digital strategy
  • Develop the strategic digital vision of the brand worldwide, across all channels including paid, owned & earned
  • Provide strategic guidelines and recommendation to support key business objectives and product launches
  • Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand
  • Manage the digital budget

 

WEBSITE

Website Development: Lead website development for both front-end (Design) and back-end (CMS)

  • Provide direction on the planning for the look and feel of each page with emphasis on conversions, product placement, navigation, and site integrity
  • Ensure business requirements related to site development are developed and communicated with the agency
  • Work with internal teams on delivering website assets (images, copy)
  • Review and test the site to ensure proper functionality and ease of use
  • Liaise with Swatch group team to ensure the deliverable are aligned with group standards
  • Work on search engine optimization in liaison with the agency
  • Provide and create training for markets to become successful & self-sufficient

 

Website Maintenance: Ensure worldwide website maintenance

  • Oversee the development of website content in accordance with brand selling/merchandising calendars as well as brand strategic marketing plans.
  • Lead status call for review of open projects, site programs and ongoing enhancements or current technical issues.
  • Coordinate updates with markets

 

Statistics: Analyze website statistics

  • Analyze site performance regularly and make recommendations to improve performance
  • Produce monthly reports for worldwide websites

 

ONLINE MARKETING

Online Advertising: Review, approve, analyze and recommend

  • Review and approve markets digital placements
  • Track and Analyze campaign
  • Share Best practices with markets

 

Social Media: Develop and implement the global social media strategy

  • Manage content calendar across all platforms ( Facebook, Twitter, Google +, Instagram, Pinterest, YouTube, Youku, Weibo)
  • Monitor all social media platforms (address comments, make sure questions are answered, retweet relevant press)

 

E-CRM: Establish and implement emailing plan

  • Manage and cultivate house email lists, and messaging programs.
  • Formulate segmentation programs that align with sales and CRM goals
  • Deploy emails

 

Assets: Define image, film and banner needs to support worldwide digital activities

  • Create briefs
  • Coordinate assets creation with internal or external partners

 

III. Job Qualifications:

  • Minimum 5 years proven experience in digital environment
  • Luxury brand experience and French language are a plus
  • MS required, marketing and business concentration preferred
  • Strong understanding and interest of the Digital and Communication industry (advertising, digital marketing, pr, media, emailing)
  • Strong analytical and project management skills
  • Good understanding of technology and established practices (and trends) of site development
  • Detail-oriented, ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Experience working with cross-functional teams, manage external partners, budgets and timelines.
  • Excellent communication skills (written, verbal, presentation); Relationship-builder, with ability to cultivate partnerships internally & with remote partners and colleagues.
  • Highly proficient in MS Office (Outlook, Excel, PowerPoint).
  • Knowledge and aptitude for working with website technologies and development tools to drive business insights and support various programs (i.e., HTML, Flash, CSS, and working within a dynamic web environment.)
  • Hands on experience with Google Analytics
  • Experience in managing social media platforms


Email fboido@HarryWinston.com to Apply
New York, NY Temporary
Feb 18 2014

MAIN PURPOSE

 

Mission: Advance the presence of Van Cleef & Arpels across all digital mediums maintaining the voice and values of the Maison.

KEY RESPONSIBILITIES:

 

Key responsibility 1:

Community Management:

  • Ideate concepts for Social Media postings and assist with copy development
  • Act as an ambassador for Van Cleef & Arpels in the social space
  • Monitor Social Media buzz and provide weekly analysis via Radian 6 tool

 

Creative Development:

  • Assist with the creative production of digital advertising assets in collaboration with creative agency
  • Work with Retail and CRM teams on production of digital communications such as e-blasts and e-vites
  • Manage communication and updates on ‘the Bulletin’, VCA’s intranet tool

 

Key responsibility 2:

Budget Management:

  • Assist with reconciling general billing, budgeting, and coding of invoices

 

Key responsibility 3:

Analytics & Reporting:

  • Partner with media manager on the development and tracking of performance KPIs
  • Work with agency to ensure proper implementation of tags and tracking parameters

 

Key responsibility 4:

Strategy:

  • Research competitive activities and emerging digital trends in the Americas – focus on US, Canada, and Brazil
  • Attend vendor meetings and help evaluate media proposals
  • Assist with preparation of materials for the Digital Task Force

 

JOB PROFILE

 

Required experience:

  • Prior internship in a media agency or online publisher
  • Heavy online media user & social media enthusiast; blogor active Instagram/Twitter account is a plus

 

Technical skills / abilities:

  • Excellent computer skills and proficiency in Microsoft Excel & Microsoft PowerPoint.
  • Knowledge of digital tracking platforms like Google Analytics is a plus, but not required

 

Personal skills:

  • Passionate about new technology
  • Excellent grammar and communications skills
  • Detail oriented approach
  • Knowledge of Portuguese and/or French is a plus


Email karina.baldassarri@vancleefarpels.com to Apply
London Full-time
Feb 05 2014

Purpose of role
To drive the digital agenda on Dove to make us the industry leaders in our peer group for quality, breadth, integration, and effectiveness of what we do in Digital.

Structure

- WL3 Digital Director, based in London
- Reports to VP Masterbrand Dove, but with high direct contact with Global SVP Dove
- Will lead team of 2x Managers and 1x ABM. However it is expected that the Director will also (as we are already doing) find and deploy additional “off-headcount” resources – contractors, assignees, etc. – to ensure delivery of the workplan

Digital Director will also work with and coordinate contributions from other functions, including Global Media, Digital Marketing Services (an IT team), eCommerce, and CMI (a research team)

How we work on Dove

- We have on Dove innovation teams for each category (Skin Cleansing, Skin Care, Hair, Deos. Dove Men+Care), and a central innovation/brand development team which we call the “masterbrand” team.
- For any given launch in a category, the accountability for producing all digital assets lies with those teams.
- But for any asset development which is non-category specific (which we call “masterbrand”), the accountability lies with this central team
- Whilst the Global Media function in Unilever is the group who hold the leading-edge expertise in understanding digital and in recommending to the overall business how we use different platforms/what our priorities need to be, anything about how an individual brand should leverage these opportunities lies with the brand. Indeed historically Dove has been a thought leader and pioneer on behalf of Unilever (eg “glo-cal” Facebook pages were pioneered by Dove and the Dove model was subsequently rolled out to all other Unilever brands; the Dove mobile dot com solution is being rolled out to all other brands; the Dove approach to search account structures has been rolled out to all other brands; etc). This is something which we must continue to do: pioneer capabilities or approaches which can benefit not just Dove but can be rapidly copy-pasted to other brands and therefore benefit the entire organisation
- We work with a variety of agencies, but our primary digital agency is Havas. They are accountable for strategic leadership and implementation across all aspects of digital incl infrastructure, systems integration, and digital display. But for Social Media content/strategy, analytics, long form content generation for social or search, and some aspects of community management/administration in the Countries, we work with separate partner agencies.
- Whilst this team is accountable for the creation of the strategies, brand guidelines, and targets which get cascaded to the Countries, the accountability for working with the countries to drive implementation/monitor ongoing quality lies with the separate VP Markets team. Close working is therefore needed here to ensure that implementation is in line with strategy.

Primary accountabilities

1. Establish & Iterate Platforms
• Own and develop the infrastructure for the brand. This has to cover Owned and Earned assets: dot com site, social media platforms (FB, YT, G+, Twitter, Pinterest, Instagram as priorities), CRM/email, etc. In 2014 we are embarking on a massive change program to radically upgrade our capabilities and (perhaps even more importantly) to get our various assets/platforms/data sources working powerfully together as an integrated and thought-through whole (vs today where each has been optimised separately, resulting in huge lost opportunities/incompatibilities/duplications/conflicts). Leading this overall change program will be a primary short term task
• Define the strategies and mandatory guidelines for how Dove will play in each of these spaces: templates for dot com, posting strategies on FB, conversation guidelines, internal processes for ensuring brand equity integrity, search strategies/account structures/architectures, etc.
• Cascading the above to Innovation teams within the brand, and to Country organisations
• In other words, the central team sets up the capabilities and the best practices for the brand, within which the innovation teams and Countries then must stick rigidly to as they create content and manage the presences. This ensures that there is ONE “Dove way” of doing things, which is an industry best practice way of doing those things; which is designed to work as a seamless whole across the digital space; and which ensures, despite many different people involved in creation of content, a coherent and consistent presentation of the brand to our consumers
• TAB/PIM
• Representing Dove and Personal Care as a whole on the team developing TAB (The Asset Bank, Unilever’s forthcoming centralised repository of digital assets) and PIM the Product Information Management database); ensuring that what is developed is fully in line with Dove’s needs, priorities, and infrastructure vision
2. Create/Curate Content/Assets
• Social media: Production and publishing of global always-on content, whether created or curated, pioneering new technology tools and agency relationships to develop best in class creative content
• Provide editorial oversight for all content published around the world
• Display media
• Defining (with Havas) best practice guidelines for creative in digital display, to optimise effectiveness and brand equity fit
• Work with Global Media to pioneer approach to native advertising for Dove globally
• Search:
• Establishing the “Dove approach” to search and associated required content
• Hold the various category innovation teams accountable for delivering required content
3. eCommerce
• working with the Unilever eCommerce team to ensure the solutions they are developing are right for Dove, fit with our overall infrastructure plans, prioritise the right things, and are at a level of aesthetic quality commensurate with our brand
• having done so, to get the best and most widespread eCommerce capability we can on Dove, as quickly as possible
• (NB accountability for driving usage of those capabilities in key countries, and loading the right/high quality assets onto these sites, then rests with the VP Markets team)
4. Track/Understand Impact
• Across digital platforms, Digital Dir will work with Global Media to define KPIs and targets for the brand as a whole and for key Countries
• Monitoring success against KPIs and recommending enhancements to continually improve performance
5. Agency Management
• Act as overall owner of the relationship with Havas
• defining their annual Scope Of Work both for the masterbrand and for all the individual category teams – and then working with Finance to negotiate the best possible fees dal for this
• driving delivery on our major initiatives
• hold them accountable (as per point below) for consistent high quality of output aligned to our guidelines and brand-level beliefs on best practice
• leverage their talents and expertise about trends and developments in the industry to keep us ahead
• Quality control: Holding Havas accountable for providing a consistently high quality of digital proposals to all the innovation teams across the brands. The response Havas gives to any individual Brand Manager and their brief has to be 100% in line with agreed strategies, agreed best practice, technical specs, coding/tagging protocols, etc. Whilst final accountability for deciding on any single creative idea must lie with the category teams themselves, we need to ensure that Havas are only proposing to those teams work which is excellent and which conforms to our central view of “what works in digital” – no matter how loudly individual teams may demand other things .

Profile

It goes without saying that we are looking for
- Prior experience and proof of success/delivery in this sort of role, a brand and business role not a technical functional role
- A strong understanding of marketing, brands, and FMCG
- Global experience/understanding
- Proven team leadership skills not just vertically but laterally: the proven ability to lead large cross-functional or cross-agency teams to deliver powerfully, collaboratively and quickly on the brand’s agenda

In addition we would single out two specific key success factors:

- compelling persuasive personal leadership: making all of this happen across a large matrixed organisation such as Unilever, especially in a field like this which challenges orthodoxies of how we communicate with consumers, and where many people will have low levels of undemanding (which risk making them anxious or defensive or reluctant when it comes to embracing change and when it comes to placing trust in others), requires well developed persona competencies
- storytelling and analytic power: digital is an immensely complex area, where everything connects with everything else, and within high degree of technical detail/terminology. Leading change in this space requires an ability to present what we are doing and what we want to do in simple, compelling terms; a capacity for brute analytic intellectual power to crunch down massively complex things and spot the patterns, or analogies, or models, which help non-experts understand and buy into proposals. Candidates who rely exclusively on conventional engineering-style flow charts, or process maps, or management consultancy style diagrams, endless wireframes, to describe such things need not apply. Similarly those with a fixation on jargon, or an inability to gauge at what level of technical detail and prior knowledge to pitch a presentation to different stakeholders and types of audience, will not succeed in this role.



Email Shaleni.Vellayappan@unilever.com to Apply
Research Intern L2 Think Tank
New York, NY Full-time
Nov 21 2013

L2 is a think tank for digital innovation founded at NYU Stern by Professor of Marketing Scott Galloway. Through education, research, and advisory services, L2 helps brands navigate the changing digital landscape. L2 member brands and consulting clients include prestige brands ranging from Estée Lauder and the Four Seasons to LVMH and Procter & Gamble.

L2 is looking to hire outstanding interns to join the Research Team. Interns will lead data collection and analysis efforts around digital and social media strategy and site optimization for prestige brands for use in a high-profile Digital IQ® research study. The brands span industries including Specialty Retail, CPG, Fashion, Beauty, and Watches & Jewelry.

Responsibilities include collection and synthesis of quantitative and qualitative data around brands’ efforts across Search Engine Optimization, Social Media, Site Platform, E-commerce and Digital Marketing. The interns will interface with research leads and team members.

The paid position offers extensive exposure to digital marketing and the prestige industry. L2 is a small, fast-paced, entrepreneurial organization looking to identify high performers and providing opportunities for longer term and full-time opportunities for candidates that demonstrate potential.

Requirements:

  • Fast learner, ability to work effectively with minimal oversight
  • Results-oriented, quick-thinking, and collaborative
  • Analytical thinker with outstanding attention to detail
  • Fluency with Microsoft Excel & PowerPoint
  • Available 40hrs a week for 3 months, starting immediately
  • Equity or Market Research or related experience a plus

 

The position is paid and available immediately. If interested please email resume and cover letter to katie@l2thinktank.com



Email katie@l2thinktank.com to Apply
New York Full-time
Jul 23 2014

Purpose:
Actively participate in the development and implementation of a holistic media strategy within the frame of Cartier North America’s overarching business strategy. Assist Director with implementation of annual media and digital communications action plan and day-to-day advertising operations.

Responsibilities:
Media Strategy

  • Assist with the development of Cartier North America’s annual media plan:
Support Director in defining an integrated media strategy for US and Canada markets – liaising with Cartier International.
Improve Brand’s share-of-voice by proposing relevant media mix and marketing contributions.
  • Develop integrated strategies with a specialized focus on television, OOH, brand activation and experiential marketing.
  • 
Manage media briefing, planning and implementation by account which includes but not limited to print, television, display, search, and mobile.
  • Manage media and creative agency relationships.
  • Collaborate with various internal functions: Marketing, Merchandising, PR, CRM, Retail and Ecommerce teams to build a cohesive 360 program.
  • Leverage relationships with counterparts at Int’l and Richemont.
  • Liaise with Int’l on all creative asset development and approvals.
  • Manage and track monthly invoices and budgets for all paid media and production.
  • Attend industry events, seminars and networking sessions to keep abreast of trends and technologies.

Specialist Retail

  • Manage Specialist Retail relations and collaborate with Regional Managers:
Microsite updates and coop digital campaigns.
  • Provide monthly performance dashboard for participating retailers.
Actively organize brainstorming sessions with partners for new digital initiatives and opportunities.
  • 
Liaise with local Regional Managers and Int’l eServices team to ensure local needs are being met.

Desired Skills and Experience

  • Minimum 5-6 years full-time work experience; previous experience in luxury and advertising required.
  • Solid traditional media experience with an emphasis on television and outdoor along with digital knowledge including web, mobile and social media.
  • Experience working in digital development environments and applying best practices.
  • Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
  • Excellent analytical and computer skills.
  • Team player with strong interpersonal, writing and presentation skills.
  • Attention to detail with the ability to handle multiple tasks simultaneously.
  • Must be a self starter, entrepreneurial, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential.


Email carter.berman@cartier.com to Apply
New York Full-time
Jul 23 2014

Responsibilities:

  • Co-manage media planning, buys and implementation for Specialist Retail partners, lead production and trafficking of creative (includes social)
  • Track budgets and process monthly media invoices for Specialist Retail partners- reconciling general billing, coding and inputting of invoices
  • Assist Media Managers with campaign tracking, analytics and reporting for all Specialist Retail media campaigns
  • Maintain content updates and implementation of Specialist Retail microsites including product launches and price updates
  • Liaise with Cartier Int’l on all Specialist Retail projects, manage validation process of new vehicles and titles, integrated programs and custom initiatives
  • Co-develop annual Specialist Retail strategy with Media Managers, create presentations and proposals customized for each unique market
  • Serve as key contact on the day-to-day for Regional Managers and active partners

 

Requirements:

  • 2-3 years full-time experience in advertising required; previous experience in luxury and advertising is preferred.
  • Excellent analytical and computer skills are needed.
  • Strong interpersonal, writing and presentation skills are needed.
  • Knowledge of digital tracking platforms like Coremetrics, Omniture, WebTrends and Google Analytics preferred.
  • Candidate should be a motivated team player with great analytical skills, attention to detail, shows initiative and capable of handling multiple tasks simultaneously in an organized manner.


Email carter.berman@cartier.com to Apply
Event Curator L2 Think Tank
New York, NY Full-time
Jul 10 2014

L2 Inc., a research firm based in New York focused on assessing the digital competence of consumer brands, is looking to hire an Events Curator. Events are an important vehicle for sharing L2 research insights with members and prospective members. L2 events include our Executive Education Clinics that take place 4 times per year in NY and over 4 times per year in Europe, as well as our lunchtime research briefings. Clinics include a mix of L2 research analysis, industry thought leadership, academic insights, case studies and entrepreneurs. Each clinic is topical on a particular aspect of digital and includes 8-10 speakers that need to be recruited and managed. Research Briefings occasionally include non-L2 speakers and the role includes the recruiting and managing of those outside speakers.

Job responsibilities:
The curation of L2 events including:

  • Work with L2 Sr Management to establish a vision for the theme, format and agenda of our Clinics and Research Briefings
  • Identify speakers and, occasionally, performers to present an inspiring, tactical and differentiated event. This includes researching potential speakers and screening for TED-style presentation skills
  • Recruit speakers and, occasionally, performers and manage their participation in our events. This includes coaching them in the preparation of their talk as well as managing the details of their appearance and slides
  • Review event content to make sure it “fits” the theme/style of the event and provide feedback to speakers
  • Overall project management of the event including collaborating with the internal logistics and marketing teams to ensure all aspects and details are well-executed

 

Qualifications:

  • Experienced. Two plus years experience in event curation and management with a Proven ability to identify, recruit and manage excellent speakers, ranging from academics to industry thought leaders to entrepreneurs
  • Innovative. We are constantly looking to make L2 our better and more successful and need people who are always seeking to find the new and better way
  • A doer. Excellent project management skills to take full ownership for the L2 Events/ Must be someone who executes on plans, can multitask, who takes pride in high-quality results and a proven ability to GSD
  • Entrepreneurial. L2 is moving quickly much like the industry we cover.
  • Quick Learner. Things move quickly at L2 and we want folks who can keep up and drive our success

 

L2 was founded in 2010 by Scott Galloway, founder of Red Envelope and Prophet Brand Strategy, and Maureen Mullen, L2 Head of Research. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to assess the digital performance of consumer brands. Our members are the prestige and consumer sectors’ largest and most iconic enterprises and brands including Estée Lauder, Four Seasons, P & G, Macy’s, Unilever and Richemont.

If interested, please email Jobs@L2ThinkTank.com.



Email Jobs@L2ThinkTank.com. to Apply
New York, New York, USA Full-time
Jul 08 2014

Job Summary:

This highly visible role, reporting directly into the AVP Digital and CRM Platforms, will help in the development and execution of a best in class integrated customer strategy, including personalization, across all digital channels for L’Oreal Paris. The Director of Digital Platforms and Content will work with their manager, along with multiple marketing stakeholders/agencies/global partners to help define the digital roadmap, lead business requirements gathering/brief development and execution of projects delivering best in class user experience and enable personalized service across all digital channels, leading cross functional teams, to ensure that all milestones and business goals are met.

The successful candidate will be responsible for maintaining and supporting their manager in the planning of the evolution of the digital ecosystem including, but not limited to, the brand website and apps. The candidate will also work closely with the Director of Content on the development of the annual content calendar; oversee production, manage approvals accordingly and ensure proper execution of backend integration on L’Oreal Paris owned properties. This position requires extensive strong creative skills, solid understanding of personalization/segmentation marketing, cross-group coordination, outstanding communication skills, excellent digital project management skills, creative problem solving/analytical skills and a highly organized, process-focused aptitude to manage multiple responsibilities and deliverables. Must be prepared to succeed against aggressive goals and be highly comfortable working with internal and external partners, and a global team. The successful candidate will have a demonstrated track record of professional excellence, having managed best in class digital projects.

Responsibilities include:
* Assist in defining platform strategy and roadmap encompassing website, mobile site, new digital tools and development of best in class mobile and social applications, and implementation of eCommerce.
* Partner with IMC, Marketing, IT, and multiple agency partners to evolve L’Oreal Paris’s digital vision and ensure the platform supports all key business objectives.
* Lead the project management of digital creative development and production including the approval process and QA testing.
* Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects
* Ensure integration of personalization strategies into all Digital/Content plans
* Manage the ongoing updates and maintenance of a personalization and product recommendation system, leveraging explicit and implicit customer data
* Work closely with marketing to develop clear and solid digital briefs related to new platform enhancement, tool development and content planning/production
* Lead agencies and internal partners to develop and present solution proposals & recommendations, including analysis of options, justifications, and tradeoffs to sell through projects to senior management and to secure budgets
* Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned.
* Work with global/agency counterparts to establish best practices

Qualifications:
* Candidate must have a proven track record in digital project management (including large-scale projects)
* Strong marketing brief and business requirement development
* Solid understanding and experience in personalization (CRM) and segmentation marketing
* Must have experience in creative development :
* Digital: from business requirements to wireframes (including UX) through to QA testing
* Content: from brief to pre-production through to final edit
* Experience in digital content production (video, articles, slideshows)
* Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
* Excellent teamwork skills
* A facilitator and collaborator; able to work in fast-paced, demanding environment
* Technical familiarity and experience with back end technologies and content management systems
* Analytical skills are a must with strong data-mining and in-depth database segmentation experience preferred
* Ability to work closely with a diverse group of individuals of various functional disciplines
* Big-picture thinker and experience in a dynamic, high-growth environment
* Must possess excellent creative, organizational, verbal and written communication skills

Education/Experience:
* BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
* 8 + years relevant industry experience (beauty experience not required)
* Strong and proven interactive track record/performance.
* Background/interest in cosmetics/beauty/fashion fields preferred

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Jul 01 2014

Major Responsibilities include but are not limited to:

  • Fully dedicated to researching and communicating technologies that may create significant value for Michael Kors across all functional areas including computing hardware, software, programming languages, security protocols, backup/recovery processes, and management methodologies related to the delivery and support of technologies.
  • Serves as the “in-house consultant” to prepare and present field research to senior executives and functional leaders by traveling to industry conferences and meeting with industry leaders.
  • Articulates how adopting emerging technology trends can benefit Michael Kors in a wide range of topics including such as mobile, big data, 3-D printing, cloud computing, and the integration of social media data.
  • Collaborates with functional leaders to create the points-of-view for each emerging technology topic.
  • Evaluates and documents existing systems & technologies deployed or planned in global offices.
  • Participates in technology requests for proposal & selections from vendors, including cost estimation.
  • Maintains knowledge of ongoing and planned technology implementations in the Global Project Management Office (GPMO) project portfolio.
  • Continuously learns about Michael Kors business processes.

 

Education and/or Experience:

  • Bachelor degree in technology or computer science with a deep familiarity with technologies.
  • Experience as a technology research analyst, technology columnist/blogger, implementer of technology, technical sales engineer or experience within a digital strategy team.
  • Excellent verbal, written, and presentation communication skills.
  • Able to perform work independently with a passion for technology with a high attention to detail.
  • Familiar with industry research publications.
  • Available for +50% travel.

 

Other Skills and Abilities:

  • Experience with systems and applications that are typically adopted by retail, wholesale, or eCommerce businesses that design, market, and distribute fashion and/or data center and computing infrastructures.
  • Familiar with project management methodologies including waterfall and agile methodologies.
  • Must be willing to travel as required, including international destinations (must have a valid passport).

 

 

We are an Equal Opportunity Employer M/D/F/V



Email corporatejobs@michaelkors.com to Apply
New York, NY Full-time
Jun 09 2014

Rebecca Minkoff is looking for a senior web developer who has previous experience with Magento and 6+ years with PHP, Zend, MySQL (including database optimization & maintenance), CSS, HTML, HTML5, ) Query, Ajax, JavaScript development, and at least some experience with the Magento API. They should have a strong understanding of programming, browser compatibility, SEO best practices, cross browser development standards, and the full life cycle of a site (from concept, on spec, on time, and then day to day maintenance). The ideal candidate woud have a knowledge of site architecture and design UI. They should have meticulous attention to detail and be highly self-motivated. Also they should be able to thrive in an environment that not only embraces technology but also creative.
Finally, they need to have the ability to manage multiple projects and priorities.

Duties and Responsibilities:

  • Add new feature/functionality to our US websites through all available means (plugins, extensions, components within Magento and WordPress)
  • Test and implement new feature/functionality thoroughly to ensure a positive customer experience on mobile, ecommerce and traditional platforms
  • Perform updates and maintenance on high volume ecommerce websites and servers
  • Diagnose and debug issues as they arise
  • Work with ecommerce, creative and product teams to develop and enhance site capabilities and market the brand consistently on all ecommerce & potential marketing (as global expansion occurs)sites
  • Develop, modify and maintain PHP, HTML, CSS and JavaScript content
  • Integrate ecommerce website with third party APIs to extend site functionality, including payment options, promotional product offerings, customer tools, etc.
  • Automate business operations and integrate website with back office systems to handle functions such as invoicing, shipping, and returns
  • Audit system and application security

 

Knowledge and Skill Requirements:

  • 6+ years of experience in web development and ecommerce site management
  • Proficient in HTML, CSS3, JavaScript (JQuery and Prototype) and AJAX, able to take a design mockup and turn it into a valid web page across all devices and platforms
  • PHP5 software development
  • Nginx management including performance, virtual hosts and re-writing configuration
  • Website caching and load balancing
  • Version Control management, including Subversion
  • MYSQL development and management including performance and optimization, replication and security
  • “Best Practices” software development, including object-oriented programming and design, documentation and unit testing
  • Excellent communication and time management skills
  • Ability to interact professionally with all users, from customers to company leadership
  • Strong project management and organization skills
  • Effective time management in a fast paced environment
  • Ability to multitask with changing priorities
  • Responsive design experience.

 

Preferred Qualifications:

  • Experience with HTML5, Magento eCommerce API, Configuration Management, Installing and configuring Linux servers and applications, Linux console based management encompassing entire environment: performance, security, user and process management, Maintaining user accounts in Linux, FTP and ecommerce application
  • Bachelor of Science in CS, EE, IS


Email eculp@rebeccaminkoff.com to Apply
Customer Care Manager Rebecca Minkoff
New York, NY Full-time
Jun 09 2014

Job Description:
Deliver positive and negative customer feedback and outstanding issues with the management team
Oversee our VIP and friends & family programs.

The Customer Care Manager will be responsible for ensuring the delivery of exceptional service to every customer through all channels, phone, email, chat, and social media.

They will be responsible for driving results and the productivity of the customer service team through effective management and communication. They will oversee a team of 2 customer service representatives and will be responsible for staffing appropriately during peak times. They will work cross functionally with retail, ecommerce and marketing to develop a cohesive customer care strategy, KPIs, and relevant reporting.

The ideal candidate will have luxury retail sales experience, outstanding customer service skills, and the ability to convey enthusiasm and passion for the brand during every interaction. They will leverage their experience and judgment to suggest and implement customer service best practices.

We are looking for someone who is a faster learner with problem solving skills. Capable of balancing multiple priorities in a fast paced and entrepreneurial environment is a must.

Description of key job functions:

  • Responsible for creating goals, policies, processes within the customer care department.
  • Hire, coach, mentor and develop a team. Oversee team functions in order to meet and achieve service standards and goals.
  • Actively provide feedback internally and partner cross functionally to develop reporting and communications that ensure all customer care learning’s are distributed throughout the organization effectively.

 

Key duties and responsibilities: Other responsibilities may be assigned.

  • Lead by example and motivate the team by working closely with them, supporting and inspiring them to deliver best in class service. Make sound decisions based on empathy, intuition and anticipating the consumer’s needs. Always display a sense of urgency.
  • Project staffing needs during slow and peak periods and manage staffing and scheduling accordingly.
  • Effectively manage all escalated customer care issues as well as VIP orders, and support other customer communications when needed.
  • Create a system for delivering constructive individual performance and identify development opportunities and strengths for constant improvement.

 

Experience Required:

  • At least 5 years of customer care experience with a minimum of 2 years in a leadership role.
  • Strong motivational leadership skills and organizational skills are a must. Team building is a crucial part of the roles and responsibilities.
  • Fashion apparel and accessories experience in a luxury market is preferable.
  • Self-motivated, high energy level & positive attitude
  • Ability to multi-task
  • Must have strong interpersonal skills and abiluty to work with a range of disciplines
  • Bachelor degree is preferred
  • Entrepreneurial spirit
  • Solid understanding of consumer behavior
  • Computer skills: Microsoft Suite, Zendesk, familiarity with order management systems, POS, omni-channel systems a plus.
  • Excellent communication skills
  • Strong project management, organizational & planning skills
  • Active in the social media space


Email eculp@rebeccaminkoff.com to Apply
New York, NY Full-time
Jun 09 2014

Job Description:

They will be responsible for the execution of high quality & high impact social media campaigns with a strong emphasis on how we will: tell a story across our channels, deliver engagement & drive revenue.

Experience Required:

  • At least 3+ years social media experience (agency or brand side…optimally a mix) within the digital space
  • Desire to embrace both the creative side but also the analytical aspects of social media.
  • Experience with database-driven social/digital programs (fashion brands a plus).
  • In-depth experience posting across all platforms
  • Ability to multi-task & thrive in a very fast paced environment
  • Must have strong interpersonal skills and is able to work with a range of disciplines (marketing, creative, customer service, sales, retail etc.).
  • Bachelor or Master degree
  • Entrepreneurial spirit & true interest in social & digital marketing
  • Solid understanding of web/mobile standards & great creative eye for photography
  • Ability to create and deliver weekly metrics reports that provide actionable insights from prior week’s social activities
  • Computer skills: Photoshop (optimally)
  • Strong project management, organizational & planning skills
  • Digital thought leader & active in the social media space


Email eculp@rebeccaminkoff.com to Apply
New York Full-time
May 28 2014

The eCommerce coordinator will support the operations and development of the eCommerce activity of Bally in North America. Daily operational involvement in merchandising, customer service, operations as well as digital marketing activities in order to achieve stated sales targets and enhance the image of the Bally brand in North America.

Merchandising

  • Provide regular analysis of business performance indicators to overachieve sales and inventory targets
  • Work with the merchandising and marketing teams to recommend compelling product assortments and ensure featured products are aligned with marketing direction and inventory
  • Help prepare analysis for ecommerce buy, ensuring alignment with the retail buy and alignment with global online brand presentation guidelines.

 

Customer Service

  • Proactively collaborate with client service provider to constantly improve level of service, brand perception and sales
  • Regularly monitor quality and consistency of customer service output (answered, dropped calls, accuracy and timeliness of responses and follow-up…).
  • Support daily transactional activity, addressing requests for information emanating from the customer service partner
  • Ensure a smooth communication flow between Bally and 3rd party provider: sharing key information, training sessions, on-boarding of new staff…
  • Help develop CRM and e-CRM programs adapted to the American region for Bally.

 

Operations & Fulfilment

  • Help fulfil the customer promise by working closely with regional warehouse and logistics teams, with care to timeliness, flexibility and shopping experience
  • Help implement markdown and promotional strategies in conjunction with the sales, marketing and merchandising teams
  • Coordinate with logistics team to drive improvements in delivery and returns offer

 

Digital Marketing

  • Support Digital Marketing programs such as Affiliates, Email, SEO, Paid search, A/B testing, retargeting with weekly and monthly reporting and other processes and help performing on-going optimization.
  • Help animate US-centric social media platforms generating awareness and driving traffic to bally.com in alignment with Global marketing guidelines.
  • Help the Global Marketing team with the roll-out of local digital marketing initiatives
  • Help create local emailing calendar in coordination with the retail team.
  • Act with a luxury product sensibility in crafting stories for new launches, gift guides, holiday packages and cross-selling.

 

Market Intelligence

  • Monitor online retailing, digital marketing and technology trends in the region.
  • Conduct sales and competitor analysis to inform Regional and Global ecommerce planning and strategy.

 

Project Management

  • Participate in the long-term improvement of the American and/or global eCommerce activity through ad hoc projects.

 

Competencies, Skills, Experience & Qualifications

Education

  • BA in Operations, Fashion Merchandising, Supply Chain or Information Technology ideal.

 

Skills

  • Passionate about luxury goods and customer service
  • Systems savvy, computer literacy critical (excel, word, power point)
  • Strong quantitative and analytical skills with exceptional reporting capabilities
  • Hands-on knowledge of the functionality of an eCommerce trading platform is a must
  • Solid understanding of web analytics, preferably with Google Analytics or Coremetrics
  • Results-oriented, high energy with strong work ethic
  • Proactive, self-starter with capacity for initiative and accountability
  • Highly organised with the capability to multi-task and prioritise to meet tight deadlines
  • Outstanding verbal and written communication skills in English, knowledge of a second language is a plus

 

Experience

  • 3+ years experience in eCommerce, preferably in luxury goods

 



Email resume@bally.ch to Apply
New York, NY Full-time
May 23 2014

The Vice President of Digital Marketing & E-Commerce will evaluate, strategize and optimize market opportunity as it relates to our brands by support customers in their efforts to maximize sales online and by driving digital exposure.

Key Accountabilities:

  • Partner with the Sales and Planning teams to identify and maximize digital and e‐commerce opportunity and increase the ecommerce business
  • Drive new market opportunity through effective use of social media, paid search, home and landing pages, email blasts, etc.
  • Align the digital and e‐commerce business with internal and external corporate initiatives to drive sales
  • Create an omni‐channel experience for all brands
  • Identify and capitalize on product opportunity by retailer (size, color, pinnacle assortments, etc.)
  • Identify, individualize and maximize strategies and best practices by retailer
  • Research and execute new strategies to drive ecommerce sales (marketing events, cyber Monday, etc.)
  • Create tools and opportunities to provide a competitive advantage for our brands
  • Support copywriting and imagery initiatives for customers to better drive searches to our product
  • Partner globally to create a unified digital experience and influence global ecommerce sites
  • Special projects as assigned

 

Required Skills/Abilities/Education:

  • 8+ years of experience in digital marketing and ecommerce operations
  • Retail or wholesale experience preferred
  • Excellent analytical, strategic thinking, and communication skills
  • Ability to be persuasive and work in a team
  • Self-starter with proven ability to work cross-functionally
  • Knowledge of costing and product life cycle a plus


Link to Apply
Email careers@haddad.com to Apply
New York, New York, USA Full-time
May 16 2014

ABOUT LANCOME

Lancome is celebrating 75 years of beauty and has epitomized beauty and glamour with a quintessential French touch. Some of the silver screen’s most iconic stars have graced the pages of Lancôme campaigns, from Isabella Rosselini, Juliette Binoche and Anne Hathaway to Julia Roberts, Kate Winslet and Penélope Cruz. Supermodels such as Daria Werbowy, Arlenis Sosa and Elettra Wiedemann are also part of the Lancôme family, as are Julia Restoin Roitfeld, Beauty at Every Age Expert Sandy Linter and YouTube sensation Michelle Phan. Lancôme produces a bevy of beloved products, including Trésor Eau de Parfum, Juicy Tubes, Bi-Facil Eye Makeup Remover and the Définicils mascara franchise that has remained a top ranking mascara for over a decade. Discover more about the brand at www.lancome-usa.com

Job Summary:
This position has the overall responsibility of developing and executing the strategic plan supporting social media communications for Lancôme, both from a Public Relations and a Marketing perspective. Execute the plan and work closely with cross-functional brand teams to deliver the associated brand messages. Cultivate and influence new business networks in social space globally. Manage global NY-based social media agency.

Job Requirements:
- 5+ years of Digital/Communications experience with a significant focus on the digital environment
- BS/BA communications or related field
- Technology skillset (Microsoft suite, HTML)
- Expert knowledge of new media/bloggers and social influencers
- Requires someone with close attention to detail, well-developed strategic thinking, organized, and able to take ideas from concept to implementation.
- Must have a demonstrated ability to be an idea-generator and to have success in thoughtful brand communications.
- Requires multi-tasker, ability to work and thrive in a dynamic, fast-paced work environment. A passion for style, fashion, art, trend-spotting and an affinity for all new forms of communicating with the consumer.
- Background in luxury is needed
- Strong English writing abilities (similar to a copywriter), major in English is appreciated
- Strong personal taste for luxury, ability to elevate a brand, ability to set and maintain tone of voice

Judgment and Decision Making:
Daily interaction and agreement with cross functional teams on content development, strategy and needs. Need Strong decision making skills and an ability to influence others toward strategic policy decisions. Must be a proven leader in thoughts/ideas and of people to build effective communication plans.

Essential Duties and Responsibilities:
1. Development of the strategic Social Media plan and identity for Lancôme; ongoing tailoring and adapting of plan as needed. 20%
2. Management of NY-based social media agency. TBD
3. Cultivation of all Digital/Social Media outreach. 15%
4. Research and introduction of new or innovative methods/platforms for social media. 10%
5. Create content (initially) and manage community. 50%
6. Management and oversight of department budget. 5%

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
Director of E-Commerce Haddad Brands
New York, NY Full-time
May 13 2014

Summary

Director of E-Commerce will evaluate and strategize market opportunity as it relates to our brands and support customers in their efforts to maximize sales online.

Key Accountabilities

  • Support the Sales and Planning teams to identify and maximize e‐commerce opportunity and increase the ecommerce business
  • Drive new market opportunity through effective use of social media, paid search, home and landing pages, email blasts, etc.
  • Align e-commerce business with internal and external corporate initiatives to drivesales
  • Create an omni‐channel experience for all brands
  • Identify and capitalize on product opportunity by retailer (size, color, pinnacle assortments, etc.)
  • Identify and maximize best practices by retailer
  • Research and execute new strategies to drive ecommerce sales (marketing events, cyber Monday, etc.)
  • Create tools and opportunities to provide a competitive advantage for our brands
  • Support copywriting and imagery initiatives for customers to better drive searches to our product
  • Partner globally to influence global ecommerce sites
  • Special projects as assigned

 

Requirements

  • 5+ years of experience in ecommerce operations and/or marketing
  • 5+ years of experience in retail or wholesale
  • Excellent analytical, strategic thinking, and communication skills
  • Ability to be persuasive and work in a team
  • Knowledge of costing and product life cycle a plus


Email amys@haddad.com to Apply
Web Manager Diane Von Furstenberg
New York Full-time
Apr 23 2014

Manage DVF.com US and International web and mobile sites.   Duties include project management, content management, catalog management, promotions & campaigns, internal search engine optimization and proper reporting and analytics.

Role and Responsibilities

  • Project Management – develop project timelines, assign responsibilities, and manage completion of tasks that include catalog, collection, inventory, content updates and new site functionalities.
  • Maintain and update ecommerce website calendar ensuring deadlines and communication to ecommerce and appropriate teams.
  • Responsible for weekly site refreshes including homepage, email, content and copy updates.
  • Write creative and functional briefs for new site enhancements and requests for creative assets. Manage project life-cycles from start to completion.
  • Oversee email marketing process which includes routing creative assets, development, database management, segmentation, QA, deployment and reporting.
  • Maintain internal Search engine management keyword redirects and product results.
  • Manage Discounts and promotions– help concept ideas, setup and test promotion codes on site, reporting.
  • Provide necessary reporting and analytics for sales, traffic, promotions, database, etc.
  • Daily QA of all sites.

 

Interactions

  • Ecommerce Team including Web Developers
  • Creative Team
  • Marketing
  • Finance

 

Qualifications and Education Requirements:

  • Minimum of 4-5 years in ecommerce with a proven background in project management.
  • Experience working in a Retail environment.
  • Bachelor’s degree required in a related field preferred.
  • Understanding of e-commerce metrics and analytic tools (Omniture/Google Analytics)
  • Ability to effectively prioritize and execute tasks in a fast paced environment.
  • Strong written and verbal communication skills.
  • Proven ability to build strong relationships with cross-functional business partners.
  • Analytic strength and strong problem solving skills.


Email k.morseman@dvf.com to Apply
New York, USA Full-time
Apr 17 2014

The International Designer Collections is a group within the L’Oréal Luxe Division at L’Oréal USA. IDC has a luxurious portfolio of fragrance and beauty brands. The beauty brands consist of; Giorgio Armani Beauty, and Yves Saint Laurent Beauty. Our fine Fragrances include; Giorgio Armani, Ralph Lauren, Victor & Rolf, Stella McCartney, Diesel, Margiella, Drakkar, and Yves Saint Laurent.

 Job Description:
* Oversee and manage the Store Design and Merchandising initiatives for the brands of IDC in the distribution of department stores, specialty stores, Sephora, and other national accounts, including military.
* Work closely with marketing and sales on the development of new products/launches for optimum in store presentation.
* Direct and manage all creative projects and workflow with all disciplines in the creative department.
* Monitor current retail design and merchandising trends in the marketplace.
* Maintain communication with Global Marketing and Product Development teams and other international counterparts.
* Develop and oversee departmental budget, working closely with finance.

Job Requirements:
* Graduated with a degree in design
* 10-15 years of design experience; In-Store Retail Design experience necessary.
* Thorough knowledge of the creative process, including practical implementation, in order to effectively gauge workloads and deadline expectations.
* Excellent working knowledge of major computer programs: InDesign, Illustrator, Photoshop, AutoCAD and Microsoft Office.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Apr 11 2014

Purpose:

Assist Digital Director in developing, planning and implementing the annual digital communication action plan. Responsible for producing compelling and insightful reports, research, analysis, and recommendations for digital campaigns including display, search and social media. This work involves synthesizing key studies and analytics to help the organization develop its long-term strategic plans based on a deep understanding of consumers. Also responsible for tracking key campaign metrics, comparing our results to the competition and analyzing the business impact of Cartier NA’s digital marketing efforts. The ideal candidate demonstrates an intellectual curiosity and a desire to dive deep in the numbers to uncover game-changing insights then package and present them in a way that can make a solid business case for Cartier NA.

Responsibilities:
Assist with the development and implementation of annual digital communication plan:

Support Digital Director in defining the overall digital strategy for Cartier North America – liaising with Cartier International.

  • Improve Brand’s share-of-voice by proposing digital related media and marketing contributions.
  • Manage Digital agency relationships.
  • Work with the Digital Director and media agency to create measureable online campaign objectives and key performance indicators.
  • Identify and deliver industry or campaign related metrics, benchmarks, and projections related to a specific proposal.

 

Online Advertising

  • Coordinate with Cartier Int’l, local agencies to develop, budget and implement local digital advertising strategy.
  • Liaise with Int’l on all creative asset development and approvals.
  • Track and report on performance results by vehicle and make recommendations on future advertising plans.
  • Partner with agency to locally align search activities around improving SEM results including keyword strategy, budget allocations, creative testing across desktop, mobile and tablet platforms.
  • Follow performance results and propose recommendations for further improvement each month.
  • Manage and track monthly invoices and budgets for all digital media and production. Work closely with media agency’s finance team to reconcile any discrepancies.
  • Monitor and maintain consistency of media budgets within internal database systems.
  • Coordinate, manage and proofread translation projects requested by Int’l; ensure all digital communication materials are reviewed and validated by legal prior to release.
  • Attend industry events, seminars and networking sessions to keep abreast of digital trends and technologies.

 

Social Media

  • Work closely with PR/Events teams along with the Int’l to develop and execute social media strategy (Facebook, Instagram, YouTube, etc.) in North America.
  • Craft and implement appropriate campaigns and social media calendar in collaboration with Int’l.
  • Identify opportunities and develop plans/proposals for implementing scalable social media programs to generate maximum local exposure.
  • Be aligned and informed of the latest social media developments, online behavior and trends.
  • Define and track performance of test campaigns and local programs.

 

Specialist Retail

  • Manage Specialist Retail relations, microsite updates and coop digital campaigns.
  • Provide monthly performance dashboard for participating retailers.
  • Actively organize brainstorming sessions with partners for new digital initiatives and opportunities.
  • Liaise with local Regional Managers and Int’l eServices team to ensure local needs are being met.

 

Desired Skills and Experience

  • Minimum 5-7 years full-time work experience; previous experience in luxury and digital advertising required.
  • Strong digital knowledge including web, mobile and social media. Experience working in digital development environments and applying digital best practices.
  • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.
  • Strong presentation skills. Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
  • Advanced Excel is a must. Candidate must have experience working with large data, reporting databases and have the ability to sort, analyze, import, export, clean data, work with pivot tables.
  • Knowledge of web measurement technologies:
  • Ad serving platforms (e.g. MediaMind)
  • Site analytics software (e.g. Google Analytics, Core Metrics, etc.)
  • Attention to detail with the ability to handle multiple tasks simultaneously.
  • Must be a self starter, entrepreneurial, resourceful and comfortable working in a small team environment where self sufficiency is essential.


Link to Apply
New York, New York, USA Full-time
Apr 11 2014

L’Oreal USA
Brand & Division: Lancome, Luxury Division

Job Summary
Lead and participate in the creative direction of Lancôme-usa.com and its digital properties. Work with the web development team to create and optimize new web and mobile based customer experiences that reflect Lancôme brand DNA. Work with brand marketing and CRM teams to bring marketing campaigns visually to fruition. Develop graphical elements, emails, and design experiences for desktop and mobile. Oversee Lancome.com creative freelancers to ensure production work is on brand

Job Requirements:

Minimum 6 years of experience in digital design for major CPG brands. Beauty, Ecommerce, and luxury experience a plus.
* Experience working for a digital agency in a creative capacity a plus.
* A strong online portfolio that balances ecommerce and luxury displaying user-centric design.
* Bachelor’s degree in graphic design or related field.
* Deep knowledge of current web design trends and techniques
* Strong experience in email / online marketing campaigns and site enhancement initiatives
* Experience designing websites using technologies that conform to web 2.0 usability standards
* Attention to detail, capable of delivering design that is on brand with a consideration on KPIs for ecommerce success. I.e, conversion rate, click-through-rate, overall customer’s experience, etc.
* Ability to convey a luxury creative aesthetic while adhering to web usability best practices.
* Mobile / tablet design experience
* Knowledge of digital imaging and illustration with Adobe creative suite.
* Ability to work in a team and to communicate clearly.
* Ability to adapt to fast-paced work environment that can have multiple sources of input
* Ability to delegate and oversee tasks assigned to creative services vendors and freelancers

The role will require strong time management, and prioritization skills. This position will use a balance of creative thinking with interpersonal skills as it will require a demonstrated ability to justify online structure, imagery and concepts to internal partners. The role will require strong time management, and prioritization skills. It will also require intermittent supervision to maintain a proper corporate direction and ensure alignment with overall business goals.

Tasks, Duties & Responsibilities
% of time spent

25%
* Collaboration with brand marketing teams to implement new designs/graphics and processes (eg. sites, microsites, email and other outbound online marketing campaigns).

20%
* Conceptual design, layout, and graphic production for Lancôme.com website and digital properties.

15%
* Interface with third party creative agencies / freelancers to develop and implement new and revised creative for various web-based initiatives.

15%
* Contribute to the overall online communications strategy and special projects.

15%
* Ensure the brand site experience standards are consistently met.

10%
* Conduct competitive assessments and explore new opportunities to enhance the visual standing of Lancôme interactive

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.



Link to Apply
New York, NY Full-time
Mar 17 2014

Clarins, a leading European skincare and luxury fragrance company, is seeking a Global Digital Marketing Manager for our corporate office in New York City. Reporting to the Global Digital Marketing Director, the Manager’s primary responsibilities are to design, implement and localize the clarins.com plan for Clarins worldwide, as well as, coordinate the brand content creation on each relevant digital device: e-commerce sites, non e-commerce sites, mobile, social networks, and online media.

Candidate must be bi-lingual (English-French)

Responsibilities include, but are not limited to:
Follow creation and implementation of clarins.com animation plan including calendar milestones (Valentine’s Day, Mother’s Day, Christmas, etc.)

  • Compile regional needs, objective and creative wise
  • Lead operational aspects and planning from creative brief to go live date
  • Manage collaboration with all project members, especially freelancers
  • QA each creation before sharing it internally/externally
  • Analyze KPI for each content developed and share best practices with Clarins international community

 

Monitor international KPI across all markets. Put results in perspective amongst competition and market penetration.
Localize brand content creation and coordinate local implementation in collaboration with local digital managers.

Skills Required

  • MBA or equivalent
  • Experience of 2-5 years in digital marketing, brand content creation on the agency or client side
  • Excellent knowledge of digital technical constraints and ability to write a creative brief, as well as, a functional brief
  • Experience in a foreign country, preferably French, or in a position with international responsibilities
  • Bilingual English/French a must


Link to Apply
New York, NY Full-time
Mar 17 2014

Clarins, a leading European skincare and luxury fragrance company, is seeking an Associate Manager, Digital Marketing for our corporate office in New York City. Reporting to the Manager, Digital Marketing, the Associate Manager’s primary responsibilities are to lead the development and execution of the sales and marketing plan for Clarins.com.

Candidate must be bi-lingual (English-French).

Responsibilities include, but are not limited to:Clarins.com marketing planning (30%)

  • Execute monthly ecommerce strategy and ensure all projects support sales/branding targets of local market.
  • Develop and execute channel specific programs, including: email, SEM, and affiliate programs that support sales target.
  • Liaise with marketing, internal and 3rd party teams to ensure the timely proper execution of all marketing programs.
  • Adapt and localize online content based on existing regional and global content.

 

Clarins.com Site Management (30%)

  • Maintaining and updating product catalog and animation strategy in both French and English using the content management system.
  • Setting up and testing promotions for both front and back-end.
  • Working with Paris team to ensure proper site function.
  • Working with Paris to assure the timely development of creative assets.
  • Working with internal and 3rd party teams to ensure proper inventory planning.

 

Forecasting/Inventory Maintenance (20%)

  • Liaise with marketing and back-office teams, overseeing inventory management on samples and non-salable items for clarins.com promo needs.
  • Forecasting for limited edition and one-shot items with local team.

 

Business intelligence/analytics (20%)

  • Maintaining sales reporting including ROI reports by promotion, category sales reports, mix of business reports.
  • Creating and managing relevant project briefs, SORs, copy/creative requests to make sure on time and on budget delivery.
  • Maintain competitive research and understand upcoming trends and best practices.
  • Assist with P&L updates and budget actualization.

 

Skills Required

  • Fluency in French/English
  • Min 2 years marketing experience (at least one year managing an e-commerce business). Previous experience in web mastering a plus
  • Strong verbal and written communications skills
  • Strong analytical skills, proficiency in excel is required
  • Problem solver and fast learner
  • Highly organized


Link to Apply
New York, NY Full-time
Mar 06 2014

I. Job Summary:

Harry Winston Digital marketing position is responsible for leading and coordinating the development of the worldwide website as well as developing, implementing and evaluating online marketing strategies.

II. Key Duties Responsibilities and Accountabilities:

DIGITAL STRATEGY

  • Establish leadership role of global digital strategy
  • Develop the strategic digital vision of the brand worldwide, across all channels including paid, owned & earned
  • Provide strategic guidelines and recommendation to support key business objectives and product launches
  • Monitor digital landscape, proving timely and relevant news, trends, competitive analysis and best practices to drive new ideas for the brand
  • Manage the digital budget

 

WEBSITE

Website Development: Lead website development for both front-end (Design) and back-end (CMS)

  • Provide direction on the planning for the look and feel of each page with emphasis on conversions, product placement, navigation, and site integrity
  • Ensure business requirements related to site development are developed and communicated with the agency
  • Work with internal teams on delivering website assets (images, copy)
  • Review and test the site to ensure proper functionality and ease of use
  • Liaise with Swatch group team to ensure the deliverable are aligned with group standards
  • Work on search engine optimization in liaison with the agency
  • Provide and create training for markets to become successful & self-sufficient

 

Website Maintenance: Ensure worldwide website maintenance

  • Oversee the development of website content in accordance with brand selling/merchandising calendars as well as brand strategic marketing plans.
  • Lead status call for review of open projects, site programs and ongoing enhancements or current technical issues.
  • Coordinate updates with markets

 

Statistics: Analyze website statistics

  • Analyze site performance regularly and make recommendations to improve performance
  • Produce monthly reports for worldwide websites

 

ONLINE MARKETING

Online Advertising: Review, approve, analyze and recommend

  • Review and approve markets digital placements
  • Track and Analyze campaign
  • Share Best practices with markets

 

Social Media: Develop and implement the global social media strategy

  • Manage content calendar across all platforms ( Facebook, Twitter, Google +, Instagram, Pinterest, YouTube, Youku, Weibo)
  • Monitor all social media platforms (address comments, make sure questions are answered, retweet relevant press)

 

E-CRM: Establish and implement emailing plan

  • Manage and cultivate house email lists, and messaging programs.
  • Formulate segmentation programs that align with sales and CRM goals
  • Deploy emails

 

Assets: Define image, film and banner needs to support worldwide digital activities

  • Create briefs
  • Coordinate assets creation with internal or external partners

 

III. Job Qualifications:

  • Minimum 5 years proven experience in digital environment
  • Luxury brand experience and French language are a plus
  • MS required, marketing and business concentration preferred
  • Strong understanding and interest of the Digital and Communication industry (advertising, digital marketing, pr, media, emailing)
  • Strong analytical and project management skills
  • Good understanding of technology and established practices (and trends) of site development
  • Detail-oriented, ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Experience working with cross-functional teams, manage external partners, budgets and timelines.
  • Excellent communication skills (written, verbal, presentation); Relationship-builder, with ability to cultivate partnerships internally & with remote partners and colleagues.
  • Highly proficient in MS Office (Outlook, Excel, PowerPoint).
  • Knowledge and aptitude for working with website technologies and development tools to drive business insights and support various programs (i.e., HTML, Flash, CSS, and working within a dynamic web environment.)
  • Hands on experience with Google Analytics
  • Experience in managing social media platforms


Email fboido@HarryWinston.com to Apply
London Full-time
Feb 05 2014

Purpose of role
To drive the digital agenda on Dove to make us the industry leaders in our peer group for quality, breadth, integration, and effectiveness of what we do in Digital.

Structure

- WL3 Digital Director, based in London
- Reports to VP Masterbrand Dove, but with high direct contact with Global SVP Dove
- Will lead team of 2x Managers and 1x ABM. However it is expected that the Director will also (as we are already doing) find and deploy additional “off-headcount” resources – contractors, assignees, etc. – to ensure delivery of the workplan

Digital Director will also work with and coordinate contributions from other functions, including Global Media, Digital Marketing Services (an IT team), eCommerce, and CMI (a research team)

How we work on Dove

- We have on Dove innovation teams for each category (Skin Cleansing, Skin Care, Hair, Deos. Dove Men+Care), and a central innovation/brand development team which we call the “masterbrand” team.
- For any given launch in a category, the accountability for producing all digital assets lies with those teams.
- But for any asset development which is non-category specific (which we call “masterbrand”), the accountability lies with this central team
- Whilst the Global Media function in Unilever is the group who hold the leading-edge expertise in understanding digital and in recommending to the overall business how we use different platforms/what our priorities need to be, anything about how an individual brand should leverage these opportunities lies with the brand. Indeed historically Dove has been a thought leader and pioneer on behalf of Unilever (eg “glo-cal” Facebook pages were pioneered by Dove and the Dove model was subsequently rolled out to all other Unilever brands; the Dove mobile dot com solution is being rolled out to all other brands; the Dove approach to search account structures has been rolled out to all other brands; etc). This is something which we must continue to do: pioneer capabilities or approaches which can benefit not just Dove but can be rapidly copy-pasted to other brands and therefore benefit the entire organisation
- We work with a variety of agencies, but our primary digital agency is Havas. They are accountable for strategic leadership and implementation across all aspects of digital incl infrastructure, systems integration, and digital display. But for Social Media content/strategy, analytics, long form content generation for social or search, and some aspects of community management/administration in the Countries, we work with separate partner agencies.
- Whilst this team is accountable for the creation of the strategies, brand guidelines, and targets which get cascaded to the Countries, the accountability for working with the countries to drive implementation/monitor ongoing quality lies with the separate VP Markets team. Close working is therefore needed here to ensure that implementation is in line with strategy.

Primary accountabilities

1. Establish & Iterate Platforms
• Own and develop the infrastructure for the brand. This has to cover Owned and Earned assets: dot com site, social media platforms (FB, YT, G+, Twitter, Pinterest, Instagram as priorities), CRM/email, etc. In 2014 we are embarking on a massive change program to radically upgrade our capabilities and (perhaps even more importantly) to get our various assets/platforms/data sources working powerfully together as an integrated and thought-through whole (vs today where each has been optimised separately, resulting in huge lost opportunities/incompatibilities/duplications/conflicts). Leading this overall change program will be a primary short term task
• Define the strategies and mandatory guidelines for how Dove will play in each of these spaces: templates for dot com, posting strategies on FB, conversation guidelines, internal processes for ensuring brand equity integrity, search strategies/account structures/architectures, etc.
• Cascading the above to Innovation teams within the brand, and to Country organisations
• In other words, the central team sets up the capabilities and the best practices for the brand, within which the innovation teams and Countries then must stick rigidly to as they create content and manage the presences. This ensures that there is ONE “Dove way” of doing things, which is an industry best practice way of doing those things; which is designed to work as a seamless whole across the digital space; and which ensures, despite many different people involved in creation of content, a coherent and consistent presentation of the brand to our consumers
• TAB/PIM
• Representing Dove and Personal Care as a whole on the team developing TAB (The Asset Bank, Unilever’s forthcoming centralised repository of digital assets) and PIM the Product Information Management database); ensuring that what is developed is fully in line with Dove’s needs, priorities, and infrastructure vision
2. Create/Curate Content/Assets
• Social media: Production and publishing of global always-on content, whether created or curated, pioneering new technology tools and agency relationships to develop best in class creative content
• Provide editorial oversight for all content published around the world
• Display media
• Defining (with Havas) best practice guidelines for creative in digital display, to optimise effectiveness and brand equity fit
• Work with Global Media to pioneer approach to native advertising for Dove globally
• Search:
• Establishing the “Dove approach” to search and associated required content
• Hold the various category innovation teams accountable for delivering required content
3. eCommerce
• working with the Unilever eCommerce team to ensure the solutions they are developing are right for Dove, fit with our overall infrastructure plans, prioritise the right things, and are at a level of aesthetic quality commensurate with our brand
• having done so, to get the best and most widespread eCommerce capability we can on Dove, as quickly as possible
• (NB accountability for driving usage of those capabilities in key countries, and loading the right/high quality assets onto these sites, then rests with the VP Markets team)
4. Track/Understand Impact
• Across digital platforms, Digital Dir will work with Global Media to define KPIs and targets for the brand as a whole and for key Countries
• Monitoring success against KPIs and recommending enhancements to continually improve performance
5. Agency Management
• Act as overall owner of the relationship with Havas
• defining their annual Scope Of Work both for the masterbrand and for all the individual category teams – and then working with Finance to negotiate the best possible fees dal for this
• driving delivery on our major initiatives
• hold them accountable (as per point below) for consistent high quality of output aligned to our guidelines and brand-level beliefs on best practice
• leverage their talents and expertise about trends and developments in the industry to keep us ahead
• Quality control: Holding Havas accountable for providing a consistently high quality of digital proposals to all the innovation teams across the brands. The response Havas gives to any individual Brand Manager and their brief has to be 100% in line with agreed strategies, agreed best practice, technical specs, coding/tagging protocols, etc. Whilst final accountability for deciding on any single creative idea must lie with the category teams themselves, we need to ensure that Havas are only proposing to those teams work which is excellent and which conforms to our central view of “what works in digital” – no matter how loudly individual teams may demand other things .

Profile

It goes without saying that we are looking for
- Prior experience and proof of success/delivery in this sort of role, a brand and business role not a technical functional role
- A strong understanding of marketing, brands, and FMCG
- Global experience/understanding
- Proven team leadership skills not just vertically but laterally: the proven ability to lead large cross-functional or cross-agency teams to deliver powerfully, collaboratively and quickly on the brand’s agenda

In addition we would single out two specific key success factors:

- compelling persuasive personal leadership: making all of this happen across a large matrixed organisation such as Unilever, especially in a field like this which challenges orthodoxies of how we communicate with consumers, and where many people will have low levels of undemanding (which risk making them anxious or defensive or reluctant when it comes to embracing change and when it comes to placing trust in others), requires well developed persona competencies
- storytelling and analytic power: digital is an immensely complex area, where everything connects with everything else, and within high degree of technical detail/terminology. Leading change in this space requires an ability to present what we are doing and what we want to do in simple, compelling terms; a capacity for brute analytic intellectual power to crunch down massively complex things and spot the patterns, or analogies, or models, which help non-experts understand and buy into proposals. Candidates who rely exclusively on conventional engineering-style flow charts, or process maps, or management consultancy style diagrams, endless wireframes, to describe such things need not apply. Similarly those with a fixation on jargon, or an inability to gauge at what level of technical detail and prior knowledge to pitch a presentation to different stakeholders and types of audience, will not succeed in this role.



Email Shaleni.Vellayappan@unilever.com to Apply
Research Intern L2 Think Tank
New York, NY Full-time
Nov 21 2013

L2 is a think tank for digital innovation founded at NYU Stern by Professor of Marketing Scott Galloway. Through education, research, and advisory services, L2 helps brands navigate the changing digital landscape. L2 member brands and consulting clients include prestige brands ranging from Estée Lauder and the Four Seasons to LVMH and Procter & Gamble.

L2 is looking to hire outstanding interns to join the Research Team. Interns will lead data collection and analysis efforts around digital and social media strategy and site optimization for prestige brands for use in a high-profile Digital IQ® research study. The brands span industries including Specialty Retail, CPG, Fashion, Beauty, and Watches & Jewelry.

Responsibilities include collection and synthesis of quantitative and qualitative data around brands’ efforts across Search Engine Optimization, Social Media, Site Platform, E-commerce and Digital Marketing. The interns will interface with research leads and team members.

The paid position offers extensive exposure to digital marketing and the prestige industry. L2 is a small, fast-paced, entrepreneurial organization looking to identify high performers and providing opportunities for longer term and full-time opportunities for candidates that demonstrate potential.

Requirements:

  • Fast learner, ability to work effectively with minimal oversight
  • Results-oriented, quick-thinking, and collaborative
  • Analytical thinker with outstanding attention to detail
  • Fluency with Microsoft Excel & PowerPoint
  • Available 40hrs a week for 3 months, starting immediately
  • Equity or Market Research or related experience a plus

 

The position is paid and available immediately. If interested please email resume and cover letter to katie@l2thinktank.com



Email katie@l2thinktank.com to Apply
New York, NY Temporary
Feb 18 2014

MAIN PURPOSE

 

Mission: Advance the presence of Van Cleef & Arpels across all digital mediums maintaining the voice and values of the Maison.

KEY RESPONSIBILITIES:

 

Key responsibility 1:

Community Management:

  • Ideate concepts for Social Media postings and assist with copy development
  • Act as an ambassador for Van Cleef & Arpels in the social space
  • Monitor Social Media buzz and provide weekly analysis via Radian 6 tool

 

Creative Development:

  • Assist with the creative production of digital advertising assets in collaboration with creative agency
  • Work with Retail and CRM teams on production of digital communications such as e-blasts and e-vites
  • Manage communication and updates on ‘the Bulletin’, VCA’s intranet tool

 

Key responsibility 2:

Budget Management:

  • Assist with reconciling general billing, budgeting, and coding of invoices

 

Key responsibility 3:

Analytics & Reporting:

  • Partner with media manager on the development and tracking of performance KPIs
  • Work with agency to ensure proper implementation of tags and tracking parameters

 

Key responsibility 4:

Strategy:

  • Research competitive activities and emerging digital trends in the Americas – focus on US, Canada, and Brazil
  • Attend vendor meetings and help evaluate media proposals
  • Assist with preparation of materials for the Digital Task Force

 

JOB PROFILE

 

Required experience:

  • Prior internship in a media agency or online publisher
  • Heavy online media user & social media enthusiast; blogor active Instagram/Twitter account is a plus

 

Technical skills / abilities:

  • Excellent computer skills and proficiency in Microsoft Excel & Microsoft PowerPoint.
  • Knowledge of digital tracking platforms like Google Analytics is a plus, but not required

 

Personal skills:

  • Passionate about new technology
  • Excellent grammar and communications skills
  • Detail oriented approach
  • Knowledge of Portuguese and/or French is a plus


Email karina.baldassarri@vancleefarpels.com to Apply