L2 Original | Boost Traffic and Conversions with Social Integration

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Awhile back we wrote an article highlighting YouTube’s power to increase eCommerce conversion rates by 30%. We’ve seen the positive effects of video time and time again, but the benefits of reaching out to a captive audience doesn’t end there. Here are a few site features that will bring your eCommerce site more traffic and conversions.

Facebook Like

The Numbers: Sites that integrated a Facebook Like button into their web presence showed an increase in traffic that jumped past the competition an additional 12.2%, making this one of the most important social site features we examined for increasing traffic.
An Example: Burberry’s Art of the Trench is perhaps one of the best examples of a spin off of Facebook Likes.

Chat

The Numbers: Although sites that integrated chat showed only a 1.5% increase in traffic over the competition, chat has shown to be an excellent means for increasing conversion rates. Plus, retailers with live chat functionality have 87% more unique visitors. Chat seems like a no brainer when it comes to eCommerce, yet only 23% of retailers have live chat on their site.
An Example: Customers can connect to a customer service representative live through the Faberge website 24 hours per day, 7 days a week. To read our article about Faberge as a customer service powerhouse, go here.

Product Reviews

The Numbers: Although 71% of consumers indicate customer reviews have a strong influence on their purchase decisions online, only 32% of prestige retailers offer ratings and reviews on their sites. Sites with such features show 118% higher traffic growth, 159% more unique visitors, and 400% more in online sales.
An Example: Amazon seems to be the reigning leader of customer reviews, but specialty retail sites in the beauty and home furnishings seem to be the quickest industries to catch on to the effectiveness of adding consumer opinion to a site.

More Insight

For more insight and analysis on digital innovation in Specialty Retail, check out our latest L2 Specialty Retail Report.

This entry was posted on Monday March 14, 2011 at 4:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.