Luring Shoppers to Stores
Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts. (Wall Street Journal)
Tags: Experience, Experiential, Interactive, RetailThis entry was posted on Friday August 27, 2010 at 12:00 pm and is filed under Retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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