Research and Best Practices
- The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of prestige brands. Benefits of membership include:
- Research Previews: Preview of key insights from L2 research including the L2 Digital IQ® and L2 100® reports.
- Digital Deep Dive: Annual in-person briefing with leaders of your organization benchmarking the digital footprint of your brand(s) in relation to select peers/competitors.
- Best Practices: Case studies on digital innovators.
- L2 Collective: Access to internal member benchmarking reports analyzing the resources, budget allocation, and organization supporting digital strategies.
- Geographic Briefings: Access to brand-specific data from our China, Brazil, Russia, and India reports.
Insight and Education
- L2 events bring together thought leaders in the digital domain and executives from the prestige sector’s iconic brands. Member brands receive complimentary and guaranteed access to our Clinics, Working Lunches, and annual Innovation Forum.
- Innovation Forum: Complimentary admission for a select number to our annual flagship conference, which is the largest gathering of prestige executives in North America (300+ attendees).
- Clinics: Complimentary admission for a select number of individuals to our executive education sessions held quarterly in New York for U.S. members, and in Paris and Shanghai for Global members (80-150 attendees). Topics include: The Social Graph, E/F/M-Commerce, Data-Driven Growth, Facebook, Mobile and Geolocal Platforms, China and Emerging Platforms.
- Working Lunches: Invitations to members-only lunchtime discussions (60-80 attendees) led by digital thought leaders and academics highlighting key findings from L2′s research and industry trends and insights.
- Leadership Breakfasts: Breakfasts for C-level executives on digital innovation topics through the lens of a senior executive.
- Livestream: All L2 Clinics are available to L2 Members via live stream
- Digital Talent: L2 hosts recruitment events that connect your brand with digital marketing talent from top graduate and undergraduate institutions. Access to the L2 Jobs Board designed to connect members with the next generation of digital marketing talent
- Innovation Network: Access to L2;s network of experts and innovators across digital marketing and branding.
- Industry Partners & Agencies: L2 facilitates targeted discussions between your brand and our vetted list of the most promising vendors, startups, and agency partners.
- Intelligence Data: Exclusive access to L2′s intelligence dashboard that tracks the social media performance of your brand on Facebook, Twitter and YouTube and allows you to benchmark that performance against the 1,600 brands we track.
To discuss the best membership plan for your organization, please contact us at: membership@L2ThinkTank.com