Research

Digital IQ Index®

Beauty 2013

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The Study

L2′s fifth-annual Digital IQ Index®: Beauty report assesses and benchmarks the digital competence of 85 global Beauty brands across Site, Digital Marketing, Social Media, and Mobile over the past year.


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Top 10 Ranking

Brand Class . Brand Class
1. Lancôme Genius . 4. Estée Lauder Genius
2. Kiehl's Genius . 7. Clinique Gifted
3. L'Oréal Paris Genius . 8. Aveda Gifted
4. Benefit Cosmetics Genius . 9. Bare Escentuals Gifted
4. Bobbi Brown Genius . 9. M·A·C Gifted
. . Ranking out of 85 brands

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