Research

Digital IQ Index®

Beauty | China 2014

Press Kit

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The Study

The Digital IQ Index®: China | Beauty report attempts to quantify the digital performance of 84 global and local brands across three Beauty categories: Skin Care, Color Cosmetics and Fragrances.


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The Videos

China Beauty – Best Mini-Movie Campaigns: Olay (Video)

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Beauty and Digital in China: The Sina West Formula

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The Graphs

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