Research

Digital IQ Index®

Beauty | China 2014

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The Study

The Digital IQ Index®: China | Beauty report attempts to quantify the digital performance of 84 global and local brands across three Beauty categories: Skin Care, Color Cosmetics and Fragrances.


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Top 10 Ranking

Brand Class . Brand Class
1. Lancôme Genius . 6. L'Oréal Paris Gifted
2. Estée Lauder Genius . 7. Biotherm Gifted
3. Sephora Genius . 7. Kiehl's Gifted
4. Clarins Gifted . 9. Maybelline Gifted
5. Olay Gifted . 10. Chando Gifted
. . Ranking out of 84 brands

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