Research

supplement

China: Beauty 2013

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The Study

The Digital IQ Index®: China Beauty Supplement benchmarks the digital competence of 20 global beauty brands in the Chinese market and looks at the trends and best practices unique to that region.
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Top 10 Ranking

Brand Class . Brand Class
1. Estée Lauder Genius . 6. Sephora Gifted
2. Lancôme Genius . 7. Chanel Gifted
3. Benefit Cosmetics Gifted . 8. Kiehl's Gifted
4. Clarins Gifted . 9. Biotherm Gifted
4. Shiseido Gifted . 10. SK-II Gifted
. . Ranking out of 20 brands

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