Research

Digital IQ Index®

China: Hotels

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The Study

L2′s Hotels Supplement to the Digital IQ Index®: China report benchmarks the digital competence of 17 global Hotels brands in the Chinese market. This supplement looks at trends and best practices and ranks prestige brands’ performance in China based on 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.
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Top 10 Ranking

Brand Class . Brand Class
1. Shangri-La Gifted . 6. St. Regis Challenged
2. Marriott Average . 7. Four Seasons Challenged
3. Hilton Average . 8. Mandarin Oriental Challenged
3. InterContinental Average . 8. Park Hyatt Challenged
5. Westin Challenged . 10. The Ritz-Carlton Challenged
. . Ranking out of 17 brands

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