Research

Digital IQ Index®

Personal Care China

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The Study

This study quantifies the digital performance in China of 73 global and local brands across six key Personal Care categories: bath and shower, mens grooming, oral care, hair care, tissue and hygiene and deodorant.


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Top 10 Ranking

Brand Class . Brand Class
1. Olay Genius . 6. Sassoon Gifted
2. L'Oréal Paris Genius . 7. Pampers Gifted
3. Rejoice Genius . 8. Nivea Gifted
4. Whisper Gifted . 9. Gillette Gifted
5. Pantene Gifted . 10. Clear Gifted
. . Ranking out of 73 brands

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