China: Watches & Jewelry

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The Study

L2′s Watches & Jewelry Supplement to the Digital IQ Index®: China report benchmarks the digital competence of 22 global Watches & Jewelry brands in the Chinese market. This supplement looks at trends and best practices and ranks prestige brands’ performance in China based on 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.

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Top 10 Ranking

Brand Class . Brand Class
1. Chow Tai Fook Genius . 7. Raymond Weil Challenged
2. Cartier Gifted . 8. IWC Schaffhausen Challenged
3. Swarovski Average . 9. Bulgari Feeble
4. Tiffany & Co. Average . 9. Omega Feeble
5. Jaeger-LeCoultre Challenged . 9. Rolex Feeble
6. Van Cleef & Arpels Challenged . Ranking out of 22 brands

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