A think tank for digital innovation
We bring together thought leaders from industry + academia to help brands navigate the changing digital landscape
Research
Search Widget area
Social icon
Digital IQ INDEX®
China 
The first study of its kind, the L2 Digital IQ Index®: China benchmarks the online performance of 100 prestige brands in the world’s fastest-growing market. The study scores each brand against more than 100 qualitative and quantitative data points and assigns them a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble, and Luddite.
“2010 has been a seminal year for the luxury industry, some brands have put the weight of their organization behind digital, while others have stood still and have been left behind. The ‘it’ product in luxury is not a handbag or watch, but innovative social media programs.”
—Scott Galloway
—Scott Galloway
Key Findings
The study reveals a large disparity in digital competence across prestige brands in China. While 80 percent of brands in the study maintain a Chinese language site, only 10 percent are e-commerce enabled in the worlds’ second largest luxury market.Top Ten Titles
Jan 2012Mobile IQ
Mar 2012Hotels
Oct 2011Fashion
Jun 2011Facebook IQ
Oct 2010Luxury
Dec 2010Gen Y Affluents – Media
Aug 2010U.S. Senate
May 2012Brazil Russia India
Dec 2011European Specialty Retail
Sep 2011Beauty 2011
