The Study

L2′s first Index of European Specialty Retail brands assesses and ranks the digital aptitude of 55 brands across the five E.U. markets in Western Europe and the United States. Brands were measured on 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile, assigning a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.

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Top 10 Ranking

Top Ten

1. ASOS
2. H&M
3. NET-A-PORTER
4. Sephora
5. Marks & Spencer

6. Lacoste
7. Diesel
8. L’Occitane
9. Mango
10. House of Fraser

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