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Research
The Study
L2′s Facebook IQ® Index attempts to quantify the Facebook competence of 100 iconic brands across Beauty, Fashion, Specialty Retail, and Watches & Jewelry.
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Top 10 Ranking
| Brand Class | . | Brand Class |
| 1. Macy's Genius | . | 7. Swarovski Gifted |
| 2. Sephora Genius | . | 8. United Colors of Benetton Gifted |
| 3. Lancôme Genius | . | 9. El Corte Inglés Gifted |
| 3. Michael Kors Genius | . | 10. Estée Lauder Gifted |
| 5. IWC Gifted | . | 10. Pandora Gifted |
| 6. Smashbox Gifted | . | Ranking out of 100 brands |
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