Research

Digital IQ Index®

Fashion 2011

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The Study

The Digital IQ Index®: Fashion study ranks the digital competence of 49 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 350 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.


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Top 10 Ranking

Top Ten

  1. Burberry
  2. Kate Spade
  3. Coach (tie)
  4. Gucci (tie)
  5. Dolce & Gabbana (tie)
  1. Tory Burch (tie)
  2. Ralph Lauren
  3. Hugo Boss (tie)
  4. Louis Vuitton (tie)
  5. Michael Kors

Download (Full Report) (excerpt)