Research

Digital IQ Index®

Fashion 2013

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The Study

L2′s fifth-annual Digital IQ Index®: Fashion report assesses and benchmarks the digital competence of 85 global Fashion brands across Site, Digital Marketing, Social Media, and Mobile over the past year.


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Top 10 Ranking

Brand Class . Brand Class
1. Burberry Genius . 6. Coach Gifted
2. Gucci Genius . 6. Marc Jacobs Gifted
3. Ralph Lauren Gifted . 8. Diane von Fürstenberg Gifted
4. kate spade Gifted . 9. Calvin Klein Gifted
5. Tory Burch Gifted . 10. Tommy Hilfiger Gifted
. . Ranking out of 85 brands

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