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GenY
Gen Y Affluents 
The L2 Gen Y Prestige Brand Ranking, the largest study of its kind, measures the brand affinity for 105 iconic brands among the next generation of prestige consumers.
“Gen Y goodwill is arguably the closest thing to a crystal ball for predicting a brand’s long-term prospects. Just as Boomers drove the luxury sector for the last 20 years, brands that resonate with Gen Y, whose purchasing power will surpass that of Boomers by 2017, will be the new icons of prestige.”
—Scott Galloway
Top Ten Titles
Jan 2012Mobile IQ
Mar 2012Hotels
Oct 2011Fashion
Jun 2011Facebook IQ
Oct 2010Luxury
Dec 2010Gen Y Affluents – Media
Aug 2010U.S. Senate
May 2012Brazil Russia India
Dec 2011European Specialty Retail
Sep 2011Beauty 2011
