Research

supplement

Hair Care & Color: Europe

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The Study

The first of its kind, this supplement to our Digital IQ index: Hair Care & Color takes a deeper dive into industry trends and best practices in the EU-5 (France, Germany, Italy, Spain and the UK) Hair Care & Color market, assessing 53 global Hair Care & Color brands’ digital competence across Site, Digital Marketing, Social Media, and Mobile.

The supplement found that recession, anemic brand loyalty, and heavy discounting have cast clouds across Europe’s Hair Care & Color industry. As business declines, brands may be too swayed by headline macro risk to invest in key channels.


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