Research

Digital IQ Index®

Hotels 2012

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The Study

Four Seasons, Hilton and Marriott Top L2′s Second annual Digital IQ Index®: Hotels. The study reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue. The research demonstrates a clear relationship between hotel brands’ Digital IQ® and shareholder value.


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Top 10 Ranking

Top Ten Ranked Brands in the Study

  1. Four Seasons
  2. Hilton
  3. Marriott
  4. Hyatt
  5. The Ritz-Carlton
  1. InterContinental
  2. Westin
  3. Sheraton
  4. W Hotels
  5. Fairmont

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