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Mobile 2012

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The Study

Sephora has secured the top spot in L2′s first-ever Prestige 100® Mobile IQ report. The ranking measures the mobile competence of 100 iconic prestige brands across five industries: Beauty & Skincare, Fashion, Hospitality, Retail, and Watches & Jewelry. Brands were measured against more than 250 data points across four dimensions: Mobile Sites, Mobile Apps, Mobile Marketing, and Innovation & Integration. Each brand was assigned a Mobile IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble.


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Top 10 Ranking

Top Ten

  1. Sephora
  2. Nordstrom
  3. Macy’s
  4. NET-A-PORTER
  5. Bloomingdale’s
  1. L’Occitane en Provence (tie)
  2. Tiffany & Co. (tie)
  3. Neiman Marcus
  4. InterContinental Hotels & Resorts 
  5. Estée Lauder

Download (Full Report) (excerpt)