The Study

Sephora has secured the top spot in L2′s first-ever Prestige 100® Mobile IQ report. The ranking measures the mobile competence of 100 iconic prestige brands across five industries: Beauty & Skincare, Fashion, Hospitality, Retail, and Watches & Jewelry. Brands were measured against more than 250 data points across four dimensions: Mobile Sites, Mobile Apps, Mobile Marketing, and Innovation & Integration. Each brand was assigned a Mobile IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble.

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Top 10 Ranking

Top Ten

1. Sephora
2. Nordstrom
3. Macy’s
4. NET-A-PORTER
5. Bloomingdale’s

6. L’Occitane en Provence (tie)
7. Tiffany & Co. (tie)
8. Neiman Marcus
9. InterContinental Hotels & Resorts 
10. Estée Lauder

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