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Digital IQ Index®

Pharma 2010

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The Study

The L2 Digital IQ Index®: Pharma measures and ranks the digital digital footprint of 51 pharmaceutical brands across eight disease states and four online dimensions: effectiveness of a brand’s site, digital marketing, search engine optimization, and social media.


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Top 10 Ranking

Top Ten

  1. Viagra (Pfizer)
  2. Nexium (AstraZeneca)
  3. Chantix (Pfizer)
  4. Ortho Tri-Cyclen Lo (Ortho-McNeil Janssen)
  5. Crestor (AstraZeneca)
  1. Gardasil (Merck)
  2. Yaz (Bayer)
  3. Symbicort (AstraZeneca)
  4. NuvaRing (Merck)
  5. Lunesta (Sepracor)

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