Social Platforms 2013
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Our inaugural Intelligence Report: Social Platforms assesses the presence and performance of 247 prestige brands across five verticals (Fashion, Beauty, Retail, Hospitality, Watches & Jewelry) on 15 social platforms. This data-driven report offers insight into all aspects of the social media landscape, including which brands are investing in social most effectively, which social networks are best at driving upstream traffic, and which geographic regions are the new hubs of social growth.
"Social media has not yet proven to be an effective e-commerce driver. Just 2.7% of upstream traffic to prestige brand sites comes from social media and less than a quarter of a percent of customer acquisition is from social channels. However, social's second order effects—search, engagement, customer service, brand awareness, CRM—justify investment." –Scott Galloway, L2 Founder