Specialty Retail

The L2 Digital IQ Index®: Specialty Retail 2010 ranks the Digital IQ of 82 prestige specialty retail brands on the basis of site and e-commerce strength, digital marketing and mobile capabilities, social media savvy, and search engine marketing and optimization. Despite the greatest economic crisis since the depression, retailers saw revenues from e-commerce increase in 2009, signaling a shift from bricks to clicks. Results of the Digital IQ Index: Specialty Retail study reveal a relationship between a firm’s Digital IQ and its year-on-year revenue growth, suggesting digital competence may be a forward-looking indicator for sales