Research

Digital IQ Index®

Spirits 2013

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The Study

The inaugural Digital IQ Index®: Spirits study benchmarks the digital competence of 69 Spirits brands on more than 675 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile.


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Top 10 Ranking

Brand Class . Brand Class
1. Absolut Vodka Genius . 6. Hennessy Gifted
1. Bacardi Genius . 7. Maker's Mark Gifted
1. Jim Beam Genius . 7. Sailor Jerry Gifted
4. Johnnie Walker Gifted . 9. Jack Daniel's Gifted
5. Smirnoff Gifted . 10. Grey Goose Gifted
. . Ranking out of 69 brands

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