Research

Digital IQ Index®

Sportswear 2014

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The Study

L2′s second Digital IQ Index®: Sportswear report assesses and benchmarks the digital competence of 57 global Sportswear brands across Site, Digital Marketing, Social Media, and Mobile over the past year.


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Top 10 Ranking

Brand Class . Brand Class
1. Nike Genius . 6. Puma Gifted
2. The North Face Genius . 6. Under Armour Gifted
3. REI Genius . 8. L.L. Bean Gifted
4. Adidas Genius . 9. Lululemon Athletica Gifted
5. New Balance Gifted . 10. UGG Gifted
. . Ranking out of 57 brands

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