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Digital IQ INDEX®
U.S. Senate 
The L2 Digital IQ Index®: U.S. Senate published in August 2010 ranks the Digital IQ of 100 U.S. Senators on the basis of website strength, social media following and sentiment, digital marketing aptitude, and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators.
“Social media gives voice to people’s preferences and intentions, demonstrating the affinity for candidates and ideas. As a forward-looking indicator, social media following may be a crystal ball for what will happen in the voting booth—and right now things are looking very red.” —Scott Galloway
Top Ten Titles
Jan 2012Mobile IQ
Mar 2012Hotels
Oct 2011Fashion
Jun 2011Facebook IQ
Oct 2010Luxury
Dec 2010Gen Y Affluents – Media
Aug 2010U.S. Senate
May 2012Brazil Russia India
Dec 2011European Specialty Retail
Sep 2011Beauty 2011
