Research

Digital IQ Index®

Watches & Jewelry 2012

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The Study

The Digital IQ Index®: Watches & Jewelry study ranks the digital competence of 47 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 675 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.


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Top 10 Ranking

Brand Class . Brand Class
1. Tiffany & Co. Genius . 6. Mont Blanc Gifted
2. Swarovski Gifted . 7. Pandora Gifted
3. David Yurman Gifted . 8. De Beers Gifted
4. Tissot Gifted . 8. Victorinox Gifted
5. Cartier Gifted . 10. Jaeger-LeCoultre Average
. . Ranking out of 47 brands

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