Research

Digital IQ Index®

Watches & Jewelry 2011

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The Study

The Digital IQ Index® Watches & Jewelry study ranks the digital competence of 35 prestige brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Authored by L2, the study measures the brands’ digital efforts against more than 350 data points and classifies them into five categories: Genius, Gifted, Average, Challenged, or Feeble.


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Top 10 Ranking

Top Ten

  1. Tiffany & Co
  2. Swarovski
  3. Jaeger-LeCoultre
  4. David Yurman
  5. Cartier
  1. Omega
  2. TAG Heuer
  3. Longines
  4. Montblanc (tie)
  5. Pandora (tie)

Download (Full Report) (excerpt)