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Digital IQ INDEX®
Brazil Russia India
May 10, 2012
This study measures the digital aptitude of brands across: Beauty, Fashion, Watches & Jewelry, Specialty Retail, and Hospitality in the world’s fastest-growing markets: Brazil, Russia, and India.
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Digital IQ INDEX®
Hotels
March 22, 2012
Four Seasons, Hilton and Marriott Top L2's Second annual Digital IQ Index®: Hotels. The study reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue. The research demonstrates a clear relationship between hotel brands’ Digital IQ® and shareholder value.
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Digital IQ INDEX®
European Specialty Retail
December 16, 2011
L2′s first Index of European Specialty Retail brands assesses and ranks the digital aptitude of 55 brands across the five E.U. markets in Western Europe and the United States. Brands were measured on 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile, assigning a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
European Niche Fashion
November 17, 2011
L2′s inaugural study of European fashion brands reveals that the digital competence of the continent’s niche fashion brands lags that of their larger, more established global fashion peers. The ranking measures the digital aptitude of 46 European niche fashion brands with annual turnover between €25 million and €250 million.
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Digital IQ INDEX®
Watches & Jewelry
October 18, 2011
The Digital IQ Index® Watches & Jewelry study ranks the digital competence of 35 prestige brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Authored by L2, the study measures the brands’ digital efforts against more than 350 data points and classifies them into five categories: Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Fashion
October 11, 2011
The Digital IQ Index®: Fashion study ranks the digital competence of 49 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measured against more than 350 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Beauty 2011
September 27, 2011
Findings in the Digital IQ Index® Beauty studydemonstrate a clear relationship between beauty brands’ Digital IQs and year-over-year growth in share price. Authored by L2 in partnership with MicroStrategy, the study ranks the digital competence of 55 brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Brand efforts were measures against more than 350 data points and classified into five categories: Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Specialty Retail
August 23, 2011
The L2 Digital IQ Index®: Specialty Retail released on August 23, 2011 measures the digital competence of 64 online retail brands. Authored by L2, in partnership with Buddy Media, the study ranks brands according to their performance across 350 data points and four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was assigned a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Magazines
July 26, 2011
The L2 Digital IQ Index®: Magazines measures the digital footprint of 87 magazine brands. The study ranks the titles according to their performance across 350 data points and four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was assigned a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Financial Services
June 8, 2011
The L2 Digital IQ Index® Financial Services measures the digital competence of 27 retail banks and credit card issuers. Authored by L2 in partnership with leading media agency PHD Network, the Index evaluates the digital efforts of Financial Services brands across four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was scored against more than 350 qualitative and quantitative data points and assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Travel
April 26, 2011
The L2 Digital IQ Index®: Travel measures the digital competence of 89 travel brands across airlines, hotels, and cruise companies. Authored by L2 in partnership with the George Washington University School of Business (GWSB) and ISM, the Index evaluates the digital efforts of prestige travel brands across four criteria: Site, Digital Marketing, Social Media, and Mobile. Each brand was scored against more than 350 qualitative and quantitative data points and assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Pharma & Healthcare Providers
April 18, 2011
The L2 Digital IQ Index®: Pharma & Healthcare Providers provides an actionable metric for the Pharma industry in optimizing digital ROI with Healthcare Providers (HCPs). The ranking, created by L2 in partnership with Vue Group and PHD network, evaluates Pharma brands’ digital presence across four criteria: Physician Site, Digital Marketing, Social Media, and Mobile. Each brand was scored against more than 100 qualitative and quantitative data points and assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Digital IQ INDEX®
Public Sector
November 23, 2010
The L2 Digital IQ Index®: Public Sector measures and ranks the digital competence of 100 organizations across four dimensions: Effectiveness of an organization’s site, Digital Marketing, Social Media, and Mobile. NASA, The White House, and PETA garnered the top spots in the first annual Digital IQ Index® for the Public Sector. The Index found that while digital participation was nearly ubiquitous across the 100 government offices, most organizations are still taking an old media approach.
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Digital IQ INDEX®
Beauty
November 23, 2010
The L2 Digital IQ Index®: Beauty & Skincare measures and ranks the digital competence of 40 brands across four dimensions: effectiveness of a brand’s site, digital marketing, social media, and mobile. While the beauty industry is built on the promise of youth, its marketing strategy is aging. Only two brands in the Digital IQ Index®, Clinique and M•A•C, achieved a “Genius” ranking. However, with nine percent of personal care purchases occurring online and another 43 percent influenced by digital channels, there are unprecedented opportunities for beauty on the web.
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Digital IQ INDEX®
Luxury
October 11, 2010
The L2 Digital IQ Index®: Luxury measures and ranks the digital digital footprint of 72 luxury brands across four dimensions: effectiveness of a brand’s site, digital marketing, social media, and mobile.
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Digital IQ INDEX®
Specialty Retail
September 14, 2010
The L2 Digital IQ Index®: Specialty Retail 2010 ranks the Digital IQ of 82 prestige specialty retail brands on the basis of site and e-commerce strength, digital marketing and mobile capabilities, social media savvy, and search engine marketing and optimization. Despite the greatest economic crisis since the depression, retailers saw revenues from e-commerce increase in 2009, signaling a shift from bricks to clicks. Results of the Digital IQ Index: Specialty Retail study reveal a relationship between a firm’s Digital IQ and its year-on-year revenue growth, suggesting digital competence may be a forward-looking indicator for sales
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Digital IQ INDEX®
U.S. Senate
August 18, 2010
The L2 Digital IQ Index®: U.S. Senate published in August 2010 ranks the Digital IQ of 100 U.S. Senators on the basis of website strength, social media following and sentiment, digital marketing aptitude, and search engine optimization skills. The results reveal that Republican Senators are savvier online and are acquiring likes and followers at a greater velocity than Democratic Senators.
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Digital IQ INDEX®
China
June 16, 2010
The first study of its kind, the L2 Digital IQ Index®: China benchmarks the online performance of 100 prestige brands in the world’s fastest-growing market. The study scores each brand against more than 100 qualitative and quantitative data points and assigns them a Digital IQ ranking of Genius, Gifted, Average, Challenged, Feeble, and Luddite.
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Digital IQ INDEX®
Pharma
May 5, 2010
The L2 Digital IQ Index®: Pharma measures and ranks the digital digital footprint of 51 pharmaceutical brands across eight disease states and four online dimensions: effectiveness of a brand’s site, digital marketing, search engine optimization, and social media.
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Featured
Mobile IQ
January 11, 2012
Sephora has secured the top spot in L2′s first-ever Prestige 100® Mobile IQ report. The ranking measures the mobile competence of 100 iconic prestige brands across five industries: Beauty & Skincare, Fashion, Hospitality, Retail, and Watches & Jewelry. Brands were measured against more than 250 data points across four dimensions: Mobile Sites, Mobile Apps, Mobile Marketing, and Innovation & Integration. Each brand was assigned a Mobile IQ and a corresponding class of Genius, Gifted, Average, Challenged, or Feeble.
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Featured
China IQ
September 13, 2011
The L2 Prestige 100®: China IQ measures 100 iconic prestige brands based on their digital competence in what will soon be the world’s largest luxury market—China. Authored by L2 in partnership with The George Washington University School of Business, the study ranks brands according to their performance across more than 300 data points and four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was assigned a Digital IQ and corresponding ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Featured
Facebook IQ
June 1, 2011
The L2 Prestige 100®: Facebook IQ measures the aptitude of 100 prestige brands from the Auto, Beauty, Fashion, Watches & Jewelry, and Spirits & Champagnes industries on the world’s fastest growing social media platform. In partnership with Buddy Media, the Index scores each brand against more than 200 qualitative and quantitative data points to evaluate and rank their Facebook efforts across four criteria: Size & Growth, Engagement, Programming, and Integration. Auto and Beauty dominated the top seven spots and registered the highest average Facebook IQ’s across categories, with BMW, Clinique, and Audi leading the pack. Overall, 13 brands scored within the coveted “Genius” class. The Watches & Jewelry industry, which has approached digital with reluctance, registered the lowest average IQ.
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GenY
Gen Y Affluents – Media
December 16, 2010
The L2 Gen Y Affluents: Media Survey addresses millennials’ modes of media consumption and how they interact with brands within the various media. The 535 affluents studied expect to double their income within five years. Digital media is trouncing traditional channels with Gen Y, the largest U.S. consumer group. Deft marketers are recognizing the value of investing in their own sites, social media platforms, and mobile apps. L2 surveyed nearly 1000 high-achieving and high-earning Gen Y adults for this study. Refined to a panel of 535, on average this sample set is on a trajectory to earn more than $80,000 in the short-term and double their income within the next five years.
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GenY
Gen Y Affluents
May 3, 2010
The L2 Gen Y Prestige Brand Ranking, the largest study of its kind, measures the brand affinity for 105 iconic brands among the next generation of prestige consumers.
Top Ten Titles
Jan 2012Mobile IQ
Mar 2012Hotels
Oct 2011Fashion
Jun 2011Facebook IQ
Oct 2010Luxury
Dec 2010Gen Y Affluents – Media
Aug 2010U.S. Senate
May 2012Brazil Russia India
Dec 2011European Specialty Retail
Sep 2011Beauty 2011
