A think tank for digital innovation
We bring together thought leaders from industry + academia to help brands navigate the changing digital landscape
Events
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Webinar
Brazil Russia India
05-16-2012| | Brazil Russia India
The authors of the L2 Digital IQ Index®: Brazil Russia India discuss digital opportunities and challenges in the world's fastest-growing markets.
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Clinic
Facebook, In-Depth & China
05-24-2012| Paris | Facebook, In-Depth & China
A morning session will educate marketers and senior management on the future of Facebook marketing and an afternoon session will provide a framework for thinking about the overall opportunity for brands in China.
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Lunch
10 Predictions for Digital
05-28-2012| Hong Kong | 10 Predictions for Digital
L2 Members and prospective members are invited to join us on May 28 in Hong Kong, as L2 presents 10 predictions on digital developments that will affect prestige business in 2012. Presentation will include hypotheses on emerging markets, new social media platforms, mobile trends, and more.
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Lunch
In the Company of Genius
05-31-2012| Tokyo | In the Company of Genius
L2 Members and prospective members are invited to join us on May 31, as L2 shares trends, case studies and best practices among prestige brands in site, mobile, digital marketing and social media
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Report Release Lunch
Facebook IQ
06-05-2012| NYC | Facebook IQ
This lunch marks the release of L2′s second-annual Prestige 100®: Facebook IQ study, which benchmarks how 100 of the world’s most iconic brands perform on the world’s largest social media platform.
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Clinic
Facebook, In-Depth
06-14-2012| NYC | Facebook, In-Depth
This intensive Clinic will educate marketers and senior management on the future of Facebook marketing and integration into overall brand strategy.
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Lunch
Fragrance
06-21-2012| NYC | Fragrance
Join us for the release of L2's first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.
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Lunch
L2 Collective Report Release
06-27-2012| NYC | L2 Collective Release
Members who participated in the L2 Collective are invited to join us for the release of the report. The L2 Collective is an initiative in response to members’ desire to have more insight into the digital approach of peer brands. We collected data through surveys and interviews in an effort to understand industry norms supporting U.S. e-commerce.
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Lunch
Fragrance
06-29-2012| Paris | Fragrance
Join us for the release of L2's first Digital IQ® Index: Fragrance. L2 will reveal the rankings as well as key findings and case studies of fragrance brands with the most innovative digital programs.
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Members Lunch
Gamification
07-19-2012| NYC | Gamification
Gabe Zichermann, CEO of The Gamification Corp., leads executives and senior marketers from L2′s member brands in a lunchtime discussion of how to use game thinking and game mechanics to create engagement, drive consumer behavior, and build customer loyalty.
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Lunch
Magazines
07-24-2012| NYC | Magazines
This lunch marks the release of L2′s second-annual Digital IQ Index®: Magazines study, which benchmarks the world’s most iconic magazine brands.
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Clinic
Commerce: E-, F- & M-
09-13-2012| Paris | Commerce: E-, F- & M-
This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).
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Clinic
Commerce: E-, F- & M-
09-20-2012| NYC | Commerce: E-, F- & M-
This half-day, intensive Clinic will explore how prestige marketers can drive sales by giving consumers the ability to transact via a brand’s site (e-commerce); mobile site, smartphone, and tablet apps (m-commerce); and Facebook (f-commerce).
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Forum
Innovation 2012
11-06-2012 - 11-07-2012| NYC | Innovation 2012
Our fourth-annual Innovation Forum expands to a two-day format: 6:30 - 10pm on Monday, November 6 and 8:30am - 5pm on Tuesday, November 7, 2012 at the Morgan Library. Presented with NYU Stern School of Business, the Forum will address innovation in digital marketing and implications for prestige brands in a TED-style event.
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Clinic
Brands As Media Companies
11-28-2012| | Brands As Media Companies
In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.
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Clinic
Mobile 2012
01-19-2012
On January 19th, 2012, L2 hosted a half-day, intensive Clinic featuring thought leaders, academics, and innovators from all parts of the mobile ecosystem. The Clinic will take place in a classroom setting with a curriculum designed to increase a manager's proficiency in, and understanding of, mobile marketing and commerce.
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Clinic
Innovation Forum, 2011
11-10-2011
On November 10, 2011, L2 hosted its third-annual Innovation Forum in New York City. Presented with NYU Stern School of Business, the Forum addressed innovation in digital marketing and implications for prestige brands in a TED-style event. Speakers included CEOs, Nobel Laureates, and thought leaders from academia and industry.
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Clinic
L2 Social Graph: China
09-09-2011
The L2 China Clinic will brought together thought leaders from academia and industry, including China's leading social media platforms. This full-day workshop contextualized China's unique social media landscape and the opportunity for luxury brands.
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Clinic
Video & Celebrity
L2's Video & Celebrity Clinic was a half-day, intensive workshop that explored how prestige brands can use video in innovative and effective ways. The objective was to give participants tactics, tools, and best practices for using video in their integrated marketing efforts
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Clinic
Facebook 2011
Facebook, In-Depth was an intensive clinic that educated marketers and senior management on the world's largest social network. Held at NYU Stern, this full-day immersion featured experts from Facebook, Buddy Media, and Mashable on the future of Facebook marketing and integration into overall brand strategy.
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Clinic
Tomorrow’s Media Plan
This half-day clinic helped managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. This clinic will cover industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spend in 2011.
