EU Mobile Spotlight: Hair Care & Color

In December 2012, the last of the EU countries crossed the 50 percent threshold for smartphone penetration. Despite Europeans living increasingly mobile lives, which includes online browsing and buying, brands have not done their part to keep up with the consumer demand. In our new EU research supplement that focused on the Hair Care & [...]

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Tags: Apps, Digital IQ Index: Hair Care & Color, EU, EU supplement, EU-5, Hair Care & Color, iOS, iTunes, L'Oreal Professionel, Mobile, mobile sites

Tablets Report Flash of Genius: MR PORTER

In our Intelligence Report: Tablets, released last week, it was revealed that of the 60 brands we assessed, less than 10 percent have tablet-optimized sites and just two, H&M and White House | Black Market, have native tablet sites. Where brands fare better on the tablet front–though just marginally–is with apps. Perhaps motivated by the [...]

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Tags: Apps, Intelligence Report: Tablets, iPad, iPhone, Mr Porter, Tablets

L2′s Social CRM Clinic: Steven Roosa on Mobile Privacy

Yesterday, at our second clinic of the year, we hosted 180 member brand executives at NYU Stern and delivered a half-day educational experience on the topic of Social CRM. One of our featured speakers was Steven Roosa, a lawyer and partner at Holland & Knight and co-chair of the firm’s Data Privacy and Security Team. [...]

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Tags: Apps, L2 Clinics, Privacy, Social CRM, Steven Roosa

L2 Infographic: Tablet Spotlight

Next time you’re on the subway or waiting in an airport terminal, take notice of how many people (even small children!) are swiping and tapping away on tablets. It’s been just three years since Apple released the first iPad, and in that short space, tablets have gone from popular among some to absolutely essential and [...]

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Tags: Apps, Infographic, Intelligence Report: Tablets, Smartphones, Tablets

Hair Care & Color: Missed Mobile Opportunities

A recent study measuring mobile use in 14 global markets revealed that just under half of the 15,000  surveyed have used their mobile device to make a purchase. Around the same proportion of people claimed to have engaged in comparative mobile browsing while in-store — aka “showrooming” — and that this influenced their final decision [...]

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Tags: Apps, Aveda, Beauty, Digital IQ Index: Hair Care & Color, Mobile

China Watches & Jewelry: Mobile is All Over the Map

By the end of this month, China is projected to reach 246 million activated smartphones and unseat the U.S. as the most mobile country in the world. For a country starkly divided into those with easy access to luxury goods in brick and mortar shops (i.e., Tier One and Tier Two city dwellers) and those [...]

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Tags: Apple, Apps, China, China Mobile, Chow Tai Fook, Mobile, Tiffany & Co., Watches & Jewelry

Prestige Brand Apps: Where’s the Investment?

100 luxury brands, five years, and 238 apps. Sounds pretty impressive until you take a closer look, as we did in our new Intelligence Report: Mobile.  With an average 17 months on the shelf, these 238 Fashion, Beauty, Hospitality, Watches & Jewelry and Retail apps are for the most part digitally stale. It’s hard to [...]

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Tags: Apps, Intelligence Report: Mobile, iOs platform, iPad, iPhone, Mobile

L2′s Inaugural Intelligence Report: Mobile

Today marks the release of our first Intelligence Report: Mobile. The first installment in our brand-new Intelligence Report series, this Mobile study examines key data, trends, and insights across the Fashion, Watches & Jewelry, Beauty, Retail, and Hospitality verticals. Though there is no brand ranking in this study, the research does identify best practices and [...]

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Tags: Apps, Intelligence Report: Mobile, Mobile

Hotel Loyalty Programs Provide Rich Customer Data

Today, 77 percent of affluent travelers belong to at least one hotel loyalty program. Traditionally thought to be of most value to the guest, these programs — because they provide the opportunity to capture valuable customer data — have now become enormously valuable to hotel brands as well. Used to customize marketing initiatives and to [...]

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Tags: Apps, Digital IQ Index: Hotels, Hotels, Loyalty Programs

Digital IQ Index: Spirits — the Future is Mobile

Over the past couple of weeks, we’ve published several posts parceling out insights and data from our inaugural Digital IQ Index®: Spirits study. We’ve shared how the celebrity endorsement can drive social engagement and sales; we’ve lamented the lack of effort among Spirits brands to cultivate customer loyalty on their digital platforms; and we’ve also [...]

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Tags: Apps, Bacardi, Captain Morgan, Digital IQ, Drinks, Hennessy, Jim Beam, Maker's Mark, Mobile