New Tumblr: L2 Chart of the Day

With the release of our Digital IQ Index®: Facebook study in June, we introduced a new L2 research-sharing policy: our reports, in their entirety, would only be available to L2 members. So as not to deprive the public total access to our research, we now assemble a generous excerpt from each study, including brand rankings …Continue

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Tags: Digital IQ Index, Digital IQ Index: Facebook, Digital IQ Index: Fragrance, Digital IQ Index: Magazines, L2 Chart of the Day, Tumblr

Fragrance ‘Flash of Genius’: Amor Amor de Cacharel

Despite the fact that fragrance brands post some of the poorest fan engagement metrics of any luxury vertical we’ve measured, there are a few bright spots. As revealed in our latest research report, Digital IQ Index®: Fragrance, hiding among the vast majority that haven’t updated their Facebook content in 70 days or more — or …Continue

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Tags: Amor Amor Cacharel, Cacharel, Digital IQ Index: Fragrance, Facebook, Fragrance, Social Media

Fragrance’s Missed Mobile Opportunity

Mobile is the now and next when it comes to commerce, social media, basic communication, even TV watching, according to new data released today by the Pew Research Center. From the tablet frenzy of the past few years to Facebook finally relenting on its pro-site stance and accommodating mobile features–most recently, last week with Timeline–everyone from …Continue

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Tags: Digital IQ, Digital IQ Index: Fragrance, Fragrance, Geo-local, M-Commerce, Mobile

Justin Bieber’s Fragrance Domination

With more than 429 million YouTube views, close to 45 million Facebook fans, 24 million (and counting) Twitter followers, and millions more who buy his music and array of endorsed merchandise, Justin Bieber is both a pop culture phenomenon and a retailer’s dream. He’s also the only celebrity whose fragrance earned a spot in our new …Continue

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Tags: Axe, Beauty, Digital IQ, Digital IQ Index: Fragrance, Fragrance, Justin Bieber, Paco Rabanne, YouTube