Hotel Loyalty Programs Provide Rich Customer Data

Today, 77 percent of affluent travelers belong to at least one hotel loyalty program. Traditionally thought to be of most value to the guest, these programs — because they provide the opportunity to capture valuable customer data — have now become enormously valuable to hotel brands as well. Used to customize marketing initiatives and to [...]

Digital IQ Index®: Spirits–Where’s the Loyalty?

In every industry, retail or niche, luxury or mass, consumer loyalty is always among a company’s highest priorities. Building it, retaining it, growing it — customer loyalty is what can break a company, or help make it an irreplaceable icon. With everything having gone digital over the past decade, the loyalty game, on one hand, [...]