Tag Archives: Loyalty Programs
Today, 77 percent of affluent travelers belong to at least one hotel loyalty program. Traditionally thought to be of most value to the guest, these programs — because they provide the opportunity to capture valuable customer data — have now become enormously valuable to hotel brands as well. Used to customize marketing initiatives and to [...]
Tags: Apps, Digital IQ Index: Hotels, Hotels, Loyalty Programs
In every industry, retail or niche, luxury or mass, consumer loyalty is always among a company’s highest priorities. Building it, retaining it, growing it — customer loyalty is what can break a company, or help make it an irreplaceable icon. With everything having gone digital over the past decade, the loyalty game, on one hand, [...]
Tags: Drinks, Laphroaig, Loyalty Programs, Patron
- What Dimension of Digital is Most Important in Auto?
With nearly half of the 42 brands in our new Digital IQ Index®: Auto study
"Yahoo to "share something special" this Monday. Hmm. more"