What is Low-Touch Luxury?

New data released by the Shullman Luxury and Affluence Monthly Pulse gives statistical credence to the notion that wealthy people (i.e., those who live in $250K+/year households) would prefer you not speak to them. Not in person, not on the phone. In fact, even if you know them, they still favor email and text. This …Continue

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Tags: L2 Video, Low-Touch Luxury, Mandarin Oriental, Millennials, Retail, Scott Galloway, Tory Burch

E-Commerce 13% of Korea’s Total Retail Sales–Double That in the U.S.

In our new Digital IQ Index®: Korea report, the third of four studies in a series focused on the APAC region, there were many interesting and telling data points that came out of our research. Some of these related to social media: Korean platform Kakao Talk, for example, has almost 2.5x more registered users (19M) …Continue

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Tags: Digital Marketing, E-Commerce, Infographic, Kakao Talk, Korea, Retail, Site, Social Media

L2 Video: The Opportunity in Tablets

Yesterday, Apple’s Tim Cook revealed that in Q2 2013 the company sold 19.5 million iPads, a 65 percent increase over Q2 2012. In the three short years since the first generation iPad was released (the event that essentially marked the beginning of the tablet era), consumers have adopted the tablet device at record speed. Today, …Continue

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Tags: Apple, Colin Gilbert, iPad, L2 Video, Retail, Tablets

L2 Research: “The New Purchase Path: Swipe, Tap, Own”

Today, L2 released its first Intelligence Report: Tablets, a study that examines 60 retail brands’ tablet data from the past year. Entitled “The New Purchase Path: Swipe, Tap, Own,” our report challenges the retail status quo, where tablet strategy at best is an addendum to those for the PC and smartphone. In just a few …Continue

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Tags: Intelligence Report: Tablets, Mobile, New Research, Retail, Smartphones, Tablets

Barneys New York Enables New Mobile Point-of-Sale Technology in Flagship Store

Shoppers at Barneys New York’s Madison Avenue flagship will not have to wait in line to pay for their purchases this holiday season. The luxury retailer has partnered with Infinite Peripherals to equip sales associates with Infinea Tab mobile point-of-sale devices that allow check out at any part of the store. In addition to turning …Continue

Posted in Fashion, Retail
Tags: Barneys, Fashion, Mobile, Retail

Project Pop-Up NYC Picks Its Winners

NYFW is drawing to a close later this week, and with it all the parties and presentations (not to mention, close to a billion dollars in generated revenue for the city). But while the fashion parade moves on to London, thanks to a new initiative, Project Pop-Up NYC, New Yorkers still have a few more …Continue

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Tags: Fashion Week, Mayor Bloomberg, NYFW, Project Pop-Up NYC, Rachel Shechtman, Retail, STORY

Macy’s: Specialty Retail’s Most Digitally Competent Brand

For the second straight year, big-box retailer Macy’s earned the top spot in our Digital IQ Index®: Specialty Retail rankings. Beating out 75 other brands for the title — including Nordstrom at No. 2 (the only other digital ‘Genius’ in the study) and Victoria’s Secret at No. 3 — Macy’s proved its digital acumen across …Continue

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Tags: Digital IQ Index: Specialty Retail, Facebook, Macy's, Nordstrom, Retail, Social Media, Specialty Retail

Swirl App: Mobile’s Newest Fashion Curation Community

Describing itself as “the personal shopping assistant you always wanted but never had,” new iPhone app Swirl sounds more gimmick than useful retail tool. But don’t be fooled by the casual language, because the new Facebook-integrated app (the brainchild of serial entrepreneur Hilmi Ozguc) offers three important functions: (1) it automatically curates a user’s personalized stable of approved …Continue

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Tags: App, Apple, Fashion, Mobile, Retail, Shopping, Swirl

F-Commerce Could Find Its Niche With Luxury Brands

Later this fall, L2 will host its next clinic on commerce, specifically, on e, f, and m-Commerce. While booking speakers and assembling the agenda, it became clear that for both brands and agencies, two of these platforms were far more familiar, far more popular than the third. It doesn’t take much to guess which is which. …Continue

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Tags: DvF, Ecwid, Estee Lauder, f-Commerce, L'Occitane, New Study, Oscar de la renta, Retail, Tory Burch

Retail Odd Couples: A Trend With Staying Power?

Today, you hear the term “hi-lo” thrown around all the time in the world of fashion. A woman who mixes a Zara top with an Erdem skirt or balances her modestly-priced Madewell flats with a luxe Mulberry ‘Alexa’ satchel–this is now considered even more chic than head-to-toe Chanel. A concept that’s likely been around forever, …Continue

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Tags: E-Commerce, Fashion, Fast Fashion, Neiman Marcus, Nordstrom, Retail, Target, Topshop