Upcoming Events
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FORUM: L2 and the NYU Stern School of Business will host their third-annual Innovation Forum at the Morgan Library in New York City. Combining education and inspiration, the Forum will address innovation in digital marketing and implications for prestige brands. L2 Forums are the largest gatherings of prestige professionals in North America, drawing C-level executives and top marketing and digital talent from prestige brands, agency, and media, as well as innovators and academic. L2 Members: Contact Joseph@L2ThinkTank.com to register.
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CLINIC: Social Media has shifted marketing from brand-controlled, one-way communications into collaborative dialogues with—and among—consumers. At this intensive, executive Clinic, academics and industry professionals will probe the opportunities, challenges, and underpinnings of social media programs in the prestige market. Held in Paris, this Clinic will enhance participants’ fluency in brand-driven social media efforts through a series of sessions with a balance of theory and industry case studies. Content will be presented in English. L2 Members: Contact Joseph@L2ThinkTank.com to register.
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WORKING LUNCH: At this members-only event, L2 will review key themes and lessons learned from a year’s worth of research on the digital competence of over 400 brands. We will also highlight results from our upcoming Gen Y Affluents: Media Consumption report, which surveys the habits and brand associations of 500 affluent Gen Y consumers.
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