5 predictions on digital developments that will affect prestige businesses in 2012.
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Matthieu Cherau, Founder and CEO of Tigerlily, presents his research on the way prestige brands use social media to engage customers and encourage telling and sharing stories.
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Scott Galloway, CEO of L2 Think Tank, presents his thoughts on how emerging technologies and media platforms can inform our every day work as managers to open up 2011′s Social Graph: Europe Clinic.
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L2 CEO Scott Galloway sits down with Charles Gibb of Belvedere, Louis Desazars of NARS Cosmetics, and Alex Bolen of Oscar De La Renta to discuss prestige brand innovation at 2011′s Innovation Forum.
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Rick Silvestrini, Product Manager for YouTube, presents case studies on brands who have used the YouTube platform best in executing successful marketing campaigns at L2′s Video & Celebrity Clinic, 2011.
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An L2 Case Study on Google+ that focuses on the platform’s rapid growth, whether it can sustain the stickiness of its initial user base, and the question of signups versus active users.
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Another L2 Case Study on Facebook, where we set out to unlock the primary inputs driving the new metric. Do size and posting frequency equal engagement?
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Jason Baptiste, CEO & Co-Founder of OnSwipe, presents his study on the four pillars of the web today. Beginning with the tablet as the television of the next generation, he looks at the way print media is scaling to fit on our mobile devices.
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Nuri Djavit, Partner & CEO at Last Exit Group, discusses new opportunities mobile platforms present, particularly for prestige brands, to connect with their consumer-base in a more personal and intimate way.
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Mark Donovan, Product Manager at comScore, Inc., presents a brief background on his company’s work in collecting consumer data, and outlines how brands have shifted their focus from larger-screen-based platforms to mobile over the last ten years.
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Maureen Mullen and Colin Gilbert of L2 Think Tank present the research they put into publishing the L2 Digital IQ® Index for prestige brands in Europe and globally.
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Scott Galloway, CEO of L2 Think Tank, presents his thoughts on how emerging technologies and media platforms can inform our every day work as managers to open up 2011′s Social Graph: Europe Clinic.
PLAY VIDEO
L2 CEO Scott Galloway sits down with Charles Gibb of Belvedere, Louis Desazars of NARS Cosmetics, and Alex Bolen of Oscar De La Renta to discuss prestige brand innovation at 2011′s Innovation Forum.
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Jennifer Aacker from the Stanford Graduate School of Business presents her research on how the evolution of social media platforms has impacted our individual happiness as it’s grown. From L2′s Innovation Forum, 2011.
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Scott Galloway, CEO & Founder of L2 Think Tank, presents his thoughts on the younger generation’s ability to adapt to new technologies and be better, faster, and stronger implementing them.
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Gabe Zichermann is an expert on games and gaming and in his portion of the conference, he discusses how Facebook has developed a model for gaming based on user engagement and loyalty at L2′s Facebook, In-Depth Clinic, 2011.
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Lauren Indvik, editor from Mashable.com, presents her research on what distinguishes a successful Facebook marketing campaign from an unsuccessful one in the contemporary landscape at 2011′s Facebook, In-Depth Clinic.
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Nuri Djavit, Partner & CEO at Last Exit Group, discusses new opportunities mobile platforms present, particularly for prestige brands, to connect with their consumer-base in a more personal and intimate way.
PLAY VIDEO
Matthieu Cherau, Founder and CEO of Tigerlily, presents his research on the way prestige brands use social media to engage customers and encourage telling and sharing stories.
PLAY VIDEO
Lloyd Salmons, Co-Founder, Outside Lines, presents an interesting spin on the forum’s goal by looking at the ways we can activate physical retail spaces using emerging technologies to encourage more social interaction.
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Luca Benini, Managing Director, Europe, at Buddy Media, presents his study on the best strategies for prestige brands to appeal to customers globally at L2′s Social Graph: Europe, 2011.
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Delphine Gatignol, VP of Sales for comScore in Belgium and France, presents her research on recent social networking trends, the social shift to mobile, and advertising strategy.
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Scott Galloway, CEO of L2 Think Tank, presents his thoughts on how emerging technologies and media platforms can inform our every day work as managers to open up 2011′s Social Graph: Europe Clinic.
PLAY VIDEO
Greg Zichermann, of Gamification Co., discusses the use of gaming mechanics in developing successful marketing campaigns for your brand at the 2011 Innovation Forum.
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Sonia Marciano, NYU Stern Professor of Management & Organizations, discusses the relationship between brands and retailers, particularly in luxury markets and the importance of foresight when choosing channels for distribution.
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Julian Treasuer, author of the book Sound Business, presents a unique study on the importance of listening as it applies to understanding how to improve your business, and maybe even your life.
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Greg Lindsay, author of the book Aerotropolis: The Way We’ll Live Next, presents his study that aims to debunk the myth that Chinese brands have yet to adapt to a changing market, citing multiple examples of recent innovation in product marketing.
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Jeremy Arnon, Strategic Partner Development Leader at Google Wallet, presents Google’s latest strategies for making the consumer’s path-to-purchase even easier with the development of a new mobile platform for spending at L2′s 2012 Mobile Clinic.
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Andy Weissman, Partner at Union Square Ventures, a NYC-based venture capital firm, discusses how his company’s investment strategy has changed over the years with a shift toward backing mobile-based ventures at L2′s Mobile Clinic, 2012.
PLAY VIDEO
Jason Baptiste, CEO & Co-Founder of OnSwipe, presents his study on the four pillars of the web today. Beginning with the tablet as the television of the next generation, he looks at the way print media is scaling to fit on our mobile devices.
PLAY VIDEO
5 predictions on digital developments that will affect prestige businesses in 2012.
PLAY VIDEO
Maureen Mullen and Colin Gilbert of L2 Think Tank present the research they put into publishing the L2 Digital IQ® Index for prestige brands in Europe and globally.
PLAY VIDEO
Delphine Gatignol, VP of Sales for comScore in Belgium and France, presents her research on recent social networking trends, the social shift to mobile, and advertising strategy.
PLAY VIDEO
Kristine De Valck, Assc. Prof. of Marketing, HEC Paris, presents an academic study she conducted with three co-workers on ‘Word-of-Mouth’ marketing strategies and how they’ve evolved.
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Michael Lazerow, CEO of Buddy Media, presents an interesting study on his life and the climate he grew up in facing changing technology, relating it to how death drives innovation.
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Greg Zichermann, of Gamification Co., discusses the use of gaming mechanics in developing successful marketing campaigns for your brand at the 2011 Innovation Forum.
PLAY VIDEO
Geoff Watts, EDITD, the ‘Bloomberg of Fashion,’ presents his research based on data collected from the fashion world at 2011′s Innovation Forum.
PLAY VIDEO
Jeremy Arnon, Strategic Partner Development Leader at Google Wallet, presents Google’s latest strategies for making the consumer’s path-to-purchase even easier with the development of a new mobile platform for spending at L2′s 2012 Mobile Clinic.
PLAY VIDEO
Andy Weissman, Partner at Union Square Ventures, a NYC-based venture capital firm, discusses how his company’s investment strategy has changed over the years with a shift toward backing mobile-based ventures at L2′s Mobile Clinic, 2012.
PLAY VIDEO
Mark Donovan, Product Manager at comScore, Inc., presents a brief background on his company’s work in collecting consumer data, and outlines how brands have shifted their focus from larger-screen-based platforms to mobile over the last ten years.
PLAY VIDEO
Matthieu Cherau, Founder and CEO of Tigerlily, presents his research on the way prestige brands use social media to engage customers and encourage telling and sharing stories.
PLAY VIDEO
Lloyd Salmons, Co-Founder, Outside Lines, presents an interesting spin on the forum’s goal by looking at the ways we can activate physical retail spaces using emerging technologies to encourage more social interaction.
PLAY VIDEO
Luca Benini, Managing Director, Europe, at Buddy Media, presents his study on the best strategies for prestige brands to appeal to customers globally at L2′s Social Graph: Europe, 2011.
PLAY VIDEO
L2 CEO Scott Galloway sits down with Charles Gibb of Belvedere, Louis Desazars of NARS Cosmetics, and Alex Bolen of Oscar De La Renta to discuss prestige brand innovation at 2011′s Innovation Forum.
PLAY VIDEO
Michael Lazerow, CEO of Buddy Media, presents an interesting study on his life and the climate he grew up in facing changing technology, relating it to how death drives innovation.
PLAY VIDEO
Jennifer Aacker from the Stanford Graduate School of Business presents her research on how the evolution of social media platforms has impacted our individual happiness as it’s grown. From L2′s Innovation Forum, 2011.
PLAY VIDEO
Greg Zichermann, of Gamification Co., discusses the use of gaming mechanics in developing successful marketing campaigns for your brand at the 2011 Innovation Forum.
PLAY VIDEO
