Highlights from L2′s Digital IQ Index: Hotels reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue.

L2 looks at the meteoric growth of Pinterest and the opportunity it represents for luxury brands.

L2 explores recent decades’ epicenters of value creation and predicts a new epicenter for the coming decade: Unprecedented global demand for luxury driven by the combination of an emerging middle class and extraordinarily swift mobile device adoption in developing markets.

Andy Weissman, Partner at Union Square Ventures, a NYC-based venture capital firm, discusses how his company’s investment strategy has changed over the years with a shift toward backing mobile-based ventures at L2′s Mobile Clinic, 2012.

5 predictions on digital developments that will affect prestige businesses in 2012.

Matthieu Cherau, Founder and CEO of Tigerlily, presents his research on the way prestige brands use social media to engage customers and encourage telling and sharing stories.

Scott Galloway, CEO of L2 Think Tank, presents his thoughts on how emerging technologies and media platforms can inform our every day work as managers to open up 2011′s Social Graph: Europe Clinic.

L2 CEO Scott Galloway sits down with Charles Gibb of Belvedere, Louis Desazars of NARS Cosmetics, and Alex Bolen of Oscar De La Renta to discuss prestige brand innovation at 2011′s Innovation Forum.

Sonia Marciano, NYU Stern Professor of Management & Organizations, discusses the relationship between brands and retailers, particularly in luxury markets and the importance of foresight when choosing channels for distribution.

Greg Lindsay, author of the book Aerotropolis: The Way We’ll Live Next, presents his study that aims to debunk the myth that Chinese brands have yet to adapt to a changing market, citing multiple examples of recent innovation in product marketing.

L2 looks at the meteoric growth of Pinterest and the opportunity it represents for luxury brands.

This video highlights the results of our first-annual Mobile IQ report, measuring the online competence of 100 iconic prestige brands.

Jeremy Arnon, Strategic Partner Development Leader at Google Wallet, presents Google’s latest strategies for making the consumer’s path-to-purchase even easier with the development of a new mobile platform for spending at L2′s 2012 Mobile Clinic.

Jason Baptiste, CEO & Co-Founder of OnSwipe, presents his study on the four pillars of the web today. Beginning with the tablet as the television of the next generation, he looks at the way print media is scaling to fit on our mobile devices.

Jennifer Aacker from the Stanford Graduate School of Business presents her research on how the evolution of social media platforms has impacted our individual happiness as it’s grown. From L2′s Innovation Forum, 2011.

Scott Galloway, NYU Stern Professor & CEO of L2 Think Tank, discusses how Facebook has influenced the evolution of the Internet.

Michael Lazerow of Buddy Media discusses new approaches for developing marketing strategies using Facebook’s global network.

Tamara Rosenbaum, National Account Executive from Facebook discusses brands that have been been successful in integrating cross-platform advertising and exclusivity into their model for working with the Facebook platform.

Gabe Zichermann is an expert on games and gaming and in his portion of the conference, he discusses how Facebook has developed a model for gaming based on user engagement and loyalty at L2′s Facebook, In-Depth Clinic, 2011.

Lauren Indvik, editor from Mashable.com, presents her research on what distinguishes a successful Facebook marketing campaign from an unsuccessful one in the contemporary landscape at 2011′s Facebook, In-Depth Clinic.

Jeremy Arnon, Strategic Partner Development Leader at Google Wallet, presents Google’s latest strategies for making the consumer’s path-to-purchase even easier with the development of a new mobile platform for spending at L2′s 2012 Mobile Clinic.

Nuri Djavit, Partner & CEO at Last Exit Group, discusses new opportunities mobile platforms present, particularly for prestige brands, to connect with their consumer-base in a more personal and intimate way.

Matthieu Cherau, Founder and CEO of Tigerlily, presents his research on the way prestige brands use social media to engage customers and encourage telling and sharing stories.

Highlights from L2′s Digital IQ Index: Hotels reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue.

This video highlights results from our second-annual China IQ report, measuring the online competence of prestige brands on Chinese platforms.

This video highlights the results of our third-annual IQ report, measuring the online competence of luxury fashion brands.

L2 explores recent decades’ epicenters of value creation and predicts a new epicenter for the coming decade: Unprecedented global demand for luxury driven by the combination of an emerging middle class and extraordinarily swift mobile device adoption in developing markets.

Andy Weissman, Partner at Union Square Ventures, a NYC-based venture capital firm, discusses how his company’s investment strategy has changed over the years with a shift toward backing mobile-based ventures at L2′s Mobile Clinic, 2012.

Mark Donovan, Product Manager at comScore, Inc., presents a brief background on his company’s work in collecting consumer data, and outlines how brands have shifted their focus from larger-screen-based platforms to mobile over the last ten years.

5 predictions on digital developments that will affect prestige businesses in 2012.

Luca Benini, Managing Director, Europe, at Buddy Media, presents his study on the best strategies for prestige brands to appeal to customers globally at L2′s Social Graph: Europe, 2011.

Delphine Gatignol, VP of Sales for comScore in Belgium and France, presents her research on recent social networking trends, the social shift to mobile, and advertising strategy.

Kristine De Valck, Assc. Prof. of Marketing, HEC Paris, presents an academic study she conducted with three co-workers on ‘Word-of-Mouth’ marketing strategies and how they’ve evolved.

An L2 Case Study on Sephora.

An L2 Case Study on Oscar de la Renta.

An L2 Case Study on Dior.

An L2 Case Study on Estee Lauder.

Lloyd Salmons, Co-Founder, Outside Lines, presents an interesting spin on the forum’s goal by looking at the ways we can activate physical retail spaces using emerging technologies to encourage more social interaction.

L2 CEO Scott Galloway sits down with Charles Gibb of Belvedere, Louis Desazars of NARS Cosmetics, and Alex Bolen of Oscar De La Renta to discuss prestige brand innovation at 2011′s Innovation Forum.

Michael Lazerow, CEO of Buddy Media, presents an interesting study on his life and the climate he grew up in facing changing technology, relating it to how death drives innovation.

Greg Zichermann, of Gamification Co., discusses the use of gaming mechanics in developing successful marketing campaigns for your brand at the 2011 Innovation Forum.

Greg Lindsay, author of the book Aerotropolis: The Way We’ll Live Next, presents his study that aims to debunk the myth that Chinese brands have yet to adapt to a changing market, citing multiple examples of recent innovation in product marketing.

Scott Galloway, CEO & Founder of L2 Think Tank, presents his thoughts on the younger generation’s ability to adapt to new technologies and be better, faster, and stronger implementing them.